Sony Networks presentation (PowerPoint slide-deck) - client: Sony Pictures Television International
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Sony Networks presentation (PowerPoint slide-deck) - client: Sony Pictures Television International

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  • 1. CHANNEL OVERVIEW & PROPOSAL for for Canal + (France) Canal + (France) September 2003
  • 2. SONY PICTURES TELEVISION INTERNATIONAL Sony Is The No. 1 Brand In The World!* And SPTI Is The Global Entertainment Powerhouse!Blockbuster, quality motion picturesTop-rated, hit TV series and telefilmsA global footprint of 35 international channelsChart-topping music labelsBest-selling Sony video game/home electronics -- *According to 2002 Harris Poll data 2
  • 3. SONY PICTURES TELEVISION INTERNATIONAL SPTI Programming Has A Global Footprint! Over 35 international channels, reaching 230 million households Worldwide reach in 65 countries Territories throughout Europe, Asia, the Middle East and Latin AmericaIntegrate Your Brand Messages With SPTI’s World-Class Programming Portfolio!Now Featuring… FILM: Mona Lisa Smile, Bad Boys II, Spider-man TELEVISION: Alias, Joan of Arcadia, The Shield Street Time, Seinfeld 3
  • 4. SET Latin AmericaTop-rated in general entertainment TV among adults 18-49 4
  • 5. SET LATAM FAST FACTSEnglish-language primetime series air threeweeks after initial U.S. premieres (subtitled inSpanish & Portuguese). See it first on Sony!– Will & Grace, CSI, CSI Miami, Law & Order, The District, 8 Simple Rules…SET LATAM series beat the air dates of locally-dubbed broadcasts by at least 6 monthsDominates primetime ratings among the adults18-to-49 for cable altoRanks among top 10 Best sites in Brazil 5
  • 6. PROMOTIONAL OPPORTUNITIES Emmys 2003Live awards show telecast on SETAn online contest for viewers to win a trip to hit the red carpet andattend the ceremony in L.A. Grammy Awards 2003Live awards ceremony broadcast on SETPerformances by some of the world’s the most popular artists Talent TourTours to Latin American markets linking your channel/brand to themost famous faces on TVPrevious appearances by Fran Drescher (The Nanny), Mila Kunis &Wilmer Valderrama (That 70’s Show), Kerr Smith & Meredith Monroe(Dawson’s Creek)On-air, online and off-air promo support for tours 6
  • 7. Sony’s Adventure Lifestyle Channel 7
  • 8. AXN FAST FACTSHome to Action-Adventure programming—theworld’s most popular & translatableentertainment categoryStrong ratings and great geographical reach inemerging marketsTargets adults 18-to-49 A/B class, upwardly-mobile, urban-based viewers who have buyingpower, acquire luxury items and love to travel 8
  • 9. AXN PROGRAMMINGPremium, Top-Rated TV Series: – Alias, CSI, The Shield, 24, AndromedaBlockbuster, Hit Movies: – Men in Black, Traffic, Crouching Tiger Hidden Dragon, –Mission Impossible 2First-Run Alternative Sports:– World Rally Championship, Eco-Challenge, North Face Expedition, AXN Fun Race, AXN ChallengeEvent Programming: – The Amazing Race, No Boundaries, Survivor, Who Dares Wins 9
  • 10. INTEGRATION OPPORTUNITIESAXN’s proprietary, original programming offersunique integration opportunities through thefollowing properties: AXN: ON THE SPOT – Access to today’s blockbuster films—leveraged by Sony’s worldwide studio presence NEXT ACTION STAR – The hottest new reality series is coming to AXN worldwide WORLD RALLY CHAMPIONSHIP – Gear up for racing around the world’s most breath- taking destinations 10
  • 11. ON THE SPOT Lights, Cameras, Action—AXN Style!AXN’s signature series showcases the year’s biggestfilms—featuring up close and personal interviews withthe world’s major stars, willing to be put On The Spot. SpotBut AXN does it with a twist! In a distinctive, newformat, our celebrity guests must respondspontaneously to buzz words or phrases (from indexcards), exposing a side of their talent and personal livesrarely seen on TV. 11
  • 12. ON THE SPOT 2003 Feature Film Slate2FAST2FURIOUS (Universal), starring Paul Walker, Eva Mendes, Tyrese Gibson and Devon Aoki; directed by John SingletonCHARLIE’S ANGELS 2: FULL THROTTLE (Sony Pictures), starring Drew Barrymore, Cameron Diaz, Lucy Liu, Bernie Mac and Demi Moore; directed by McGTERMINATOR 3 (Sony Pictures), starring Arnold Schwarzenegger and Claire DanesTHE HULK (Universal), starring Eric Bana, Nick Nolte and Sam Elliott; directed by Ang LeeBAD BOYS II (Sony Pictures), starring Will Smith, Martin Lawrence and Gabrielle Union; directed by Michael Bay 12
  • 13. NEXT ACTION STAR AXN gets international exclusivity to the hottest, new reality series from NBCNEXT ACTION STAR beginswith a nationwide search, cullingthrough thousands of hopeful As an added bonus, AXN isAmericans who think they have producing a one-hour behind-the-what it takes. A dozen lucky men scenes special, hosted by actorand women will fly to Los Angeles Stephen Baldwin. Topping the billfor a shot at becoming the NEXT is exclusive footage of theACTION STAR. STAR winners as they star in their first feature film.The last man and womanstanding will realize their dreams:They’ll star in a feature film bylegendary film producer, JoelSilver. 13
  • 14. WORLD RALLY CHAMPIONSHIPStart your engines! AXN is revving up the motor sports action. Join a truly global adventure through some of the world’s most stunning backdrops as AXN goes onthe road with one of the most challenging competitions in the world. 14
  • 15. E! Entertainment Television is Latin America’s channel for celebrity profiles, show biz news, probing documentaries, and the latest in fashion! 15
  • 16. E! FAST FACTSE! Entertainment delivers a balanced ratio offemale and male viewers75.1% falls within the coveted adults 18-49 demoCompelling, entertaining programming: The E!True Hollywood Story, Fashion TV, CelebrityProfile Latino, Talk SoupE! has A/B viewers: Early adopters, upscale,young adults who have very active lifestyles 16
  • 17. E! PROGRAMMINGRANK Brooke Burke ranks topics ranging from the Hollywood’s most eligible bachelors to the top vacation destinationsREVEALED Its everything you didn’t know about… Jules Asner presents an in-depth look—taking a totally candid perspective--at the lives and careers of Hollywood’s hottest stars!ROYALTY A TO Z Prince Edward helps viewers explore the fascinating and very private world of royalty--from A to Z 17
  • 18. E! PROGRAMMINGLIVE… FROM THE RED CARPET E!’s cameras are the first to arrive and the last to leave from the most important events in Hollywood: Academy Awards, Emmy Awards, Golden Globe Awards, Grammy Awards and SAG Awards. The most complete and entertaining event coverage in TV.THE E! TRUE HOLLYWOOD STORY Hollywood’s most infamous stories, scandals and tragedies. E!’s hard-nosed, diligent investigative team bares the raw truth behind the celebrities and entertainment world.HISTORIAS VERDADERAS An exclusive Latin American program offering, featuring real stories of Latino celebrities who paid a high price for fame and fortune. 18
  • 19. SET ASIAIndia’s top-rated cable TV channel among general entertainment viewers 19
  • 20. SET ASIA FAST FACTSLaunched in 1995, SET Asia airs morethan 1,200 hours per year of originalHindi-language programming thatincludes the best dramas, comedies, FOOTPRINT:series and Hollywood & Bollywood – INDIAblockbusters – PAKISTAN – SRI LANKAWith distribution to more than 23 – BANGLADESHmillion households, SET Asiasignificantly draws the lucrative,upscale adults 18-to-49 audience 20
  • 21. SET MAX FAST FACTSPremium films, TV series, major sporting events(such as cricket) and other OTO/event specialsReaches more than 26 million homes in IndiaA 24-hour, digitally-encrypted channel on thePan Am Sat 10 Satellite 21
  • 22. ANIMAX FAST FACTS Showcasing ANIME, Japan’s home-grown art form—and now the world’s most popular entertainment genre! Animax targets children and young adults Animax is the fastest growing cable channel in Japan—at 4 million households and counting 40% of these subscribers average incomes above $55,000 annually Sweety, Gundam, Monkey Punch, Dragon Ball & Men in Black are among the anime features showcased from Japan’s top studiosStarting in January 2004, Animax launched servicesthroughout North Asia and Southeast Asia 22
  • 23. TV1 AUSTRALIA“Television’s Greatest Hits” channel targeting the general interest audience 23
  • 24. TV1 FAST FACTSLaunched in April 1995, TV1 is Australia’s leader inPay TV general entertainment with more than 1.2million households via cable and satellite on theFoxtel/Austar platformsHealthy subscription growth at 12,000 homes permonthAttractive, advertiser-friendly genres include Western,Comedy, Variety and Science-FictionHit, brand-recognizable programming: Charlie’sAngels, Seinfeld, Magnum P.I.--provided by TV1’sthree studio partners; Sony, Paramount and Universal 24
  • 25. SUMMARYSPTI offers top-shelf and customizable programmingto showcase your services and drive your Consumerand Corporate businesses in emerging marketsSPTI delivers highly attractive upscale, urban viewersvia our SET and AXN networks. We also offerunobtrusive and timely product placementopportunities in our original productionsQuickly and efficiently establish worldwide brandawareness for your products through coordinatedglobal buys on SPTI’s network platformsLet’s begin a relationship and expand businessopportunities between Sony and your company 25
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