SlideShare a Scribd company logo
1 of 3
Positioning Map
Indian Ice Cream Market
CMBA6/1507
Submitted by: Chirag Sankeshwari
High
Quality
Low High
Low
Price
Thank You

More Related Content

What's hot

Brand Analysis of Cadbury Dairy Milk
Brand Analysis of Cadbury Dairy MilkBrand Analysis of Cadbury Dairy Milk
Brand Analysis of Cadbury Dairy MilkRahul Chanda
 
Parle product..ppt BY AMIT SINGH
Parle product..ppt BY AMIT SINGHParle product..ppt BY AMIT SINGH
Parle product..ppt BY AMIT SINGHAmit Singh
 
MTR - Quality as Competitive Advantage
MTR - Quality as Competitive AdvantageMTR - Quality as Competitive Advantage
MTR - Quality as Competitive Advantageranjanshetty
 
Cadbury's marketing ppt
Cadbury's marketing pptCadbury's marketing ppt
Cadbury's marketing pptSwati Luthra
 
Organisation Study on Britannia Industries
Organisation Study on Britannia IndustriesOrganisation Study on Britannia Industries
Organisation Study on Britannia IndustriesAnkeshkumar78
 
ITC's Bingo - Marketing Strategy
ITC's Bingo -  Marketing StrategyITC's Bingo -  Marketing Strategy
ITC's Bingo - Marketing Strategyrv1709
 
STP marketing presentation OF Cadbury Dairy Milk
STP marketing presentation OF Cadbury Dairy MilkSTP marketing presentation OF Cadbury Dairy Milk
STP marketing presentation OF Cadbury Dairy MilkVinish Sharma
 
Product mix of dairymilk
Product mix of dairymilkProduct mix of dairymilk
Product mix of dairymilkKirtan Pandya
 
KNORR PRICING STRATEGIES
KNORR PRICING STRATEGIESKNORR PRICING STRATEGIES
KNORR PRICING STRATEGIESMaher Manan
 
Cadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk STP and 4P'sCadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk STP and 4P'sChanchal Jetha
 
The case amul (3) (1)
The case amul (3) (1)The case amul (3) (1)
The case amul (3) (1)DaphnePierce
 

What's hot (20)

Brand Analysis of Cadbury Dairy Milk
Brand Analysis of Cadbury Dairy MilkBrand Analysis of Cadbury Dairy Milk
Brand Analysis of Cadbury Dairy Milk
 
Parle product..ppt BY AMIT SINGH
Parle product..ppt BY AMIT SINGHParle product..ppt BY AMIT SINGH
Parle product..ppt BY AMIT SINGH
 
MTR - Quality as Competitive Advantage
MTR - Quality as Competitive AdvantageMTR - Quality as Competitive Advantage
MTR - Quality as Competitive Advantage
 
SIP Amul
SIP AmulSIP Amul
SIP Amul
 
MTR FOODS Ltd History & Details
MTR FOODS Ltd History & DetailsMTR FOODS Ltd History & Details
MTR FOODS Ltd History & Details
 
Cadbury's marketing ppt
Cadbury's marketing pptCadbury's marketing ppt
Cadbury's marketing ppt
 
Britannia group- 11
Britannia   group- 11Britannia   group- 11
Britannia group- 11
 
Project on gc sheets
Project on gc sheetsProject on gc sheets
Project on gc sheets
 
Organisation Study on Britannia Industries
Organisation Study on Britannia IndustriesOrganisation Study on Britannia Industries
Organisation Study on Britannia Industries
 
ITC's Bingo - Marketing Strategy
ITC's Bingo -  Marketing StrategyITC's Bingo -  Marketing Strategy
ITC's Bingo - Marketing Strategy
 
STP marketing presentation OF Cadbury Dairy Milk
STP marketing presentation OF Cadbury Dairy MilkSTP marketing presentation OF Cadbury Dairy Milk
STP marketing presentation OF Cadbury Dairy Milk
 
Product mix of dairymilk
Product mix of dairymilkProduct mix of dairymilk
Product mix of dairymilk
 
Marketing strategy of havmor ice cream
Marketing strategy of havmor ice creamMarketing strategy of havmor ice cream
Marketing strategy of havmor ice cream
 
KNORR PRICING STRATEGIES
KNORR PRICING STRATEGIESKNORR PRICING STRATEGIES
KNORR PRICING STRATEGIES
 
Cadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk STP and 4P'sCadbury Dairy Milk STP and 4P's
Cadbury Dairy Milk STP and 4P's
 
Aashirvaad aata 4 p's
Aashirvaad aata 4 p'sAashirvaad aata 4 p's
Aashirvaad aata 4 p's
 
PPT SIP Report Balaji
PPT SIP Report BalajiPPT SIP Report Balaji
PPT SIP Report Balaji
 
Kellogg's_Group 2
Kellogg's_Group 2Kellogg's_Group 2
Kellogg's_Group 2
 
The case amul (3) (1)
The case amul (3) (1)The case amul (3) (1)
The case amul (3) (1)
 
Haldirams
Haldirams Haldirams
Haldirams
 

Viewers also liked

Intersectionality in education
Intersectionality in educationIntersectionality in education
Intersectionality in educationlucylee79
 
Magnum PRICING STRATEGIES
Magnum PRICING STRATEGIESMagnum PRICING STRATEGIES
Magnum PRICING STRATEGIESMaher Manan
 
Usage Of Application Software
Usage Of Application SoftwareUsage Of Application Software
Usage Of Application Software'Atikah Khalil
 
Baskin Project Report (Brand Analysis or Promotional Scheme)
Baskin Project Report (Brand Analysis or Promotional Scheme)Baskin Project Report (Brand Analysis or Promotional Scheme)
Baskin Project Report (Brand Analysis or Promotional Scheme)Abhishek Keshri
 
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)carbonacal
 
Unit 5: Invertebrates
Unit 5: InvertebratesUnit 5: Invertebrates
Unit 5: InvertebratesMónica
 

Viewers also liked (7)

Intersectionality in education
Intersectionality in educationIntersectionality in education
Intersectionality in education
 
Magnum PRICING STRATEGIES
Magnum PRICING STRATEGIESMagnum PRICING STRATEGIES
Magnum PRICING STRATEGIES
 
Usage Of Application Software
Usage Of Application SoftwareUsage Of Application Software
Usage Of Application Software
 
Baskin Project Report (Brand Analysis or Promotional Scheme)
Baskin Project Report (Brand Analysis or Promotional Scheme)Baskin Project Report (Brand Analysis or Promotional Scheme)
Baskin Project Report (Brand Analysis or Promotional Scheme)
 
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
Analysis of Baskin-Robbins using the Marketing Mix (4 Ps)
 
Unit 5: Invertebrates
Unit 5: InvertebratesUnit 5: Invertebrates
Unit 5: Invertebrates
 
Art deco style
Art deco styleArt deco style
Art deco style
 

More from Chirag Sankeshwari

Infographic on Drug Addicted Countries
Infographic on Drug Addicted CountriesInfographic on Drug Addicted Countries
Infographic on Drug Addicted CountriesChirag Sankeshwari
 
P&O 2 Chirag Sankeshwari st20095348_mba7003
P&O 2 Chirag Sankeshwari st20095348_mba7003P&O 2 Chirag Sankeshwari st20095348_mba7003
P&O 2 Chirag Sankeshwari st20095348_mba7003Chirag Sankeshwari
 
P&O 1 Chirag Sankeshwari st20095348_mba7003
P&O 1 Chirag Sankeshwari st20095348_mba7003P&O 1 Chirag Sankeshwari st20095348_mba7003
P&O 1 Chirag Sankeshwari st20095348_mba7003Chirag Sankeshwari
 
Chirag sankeshwari st20095348_mba7003
Chirag sankeshwari st20095348_mba7003Chirag sankeshwari st20095348_mba7003
Chirag sankeshwari st20095348_mba7003Chirag Sankeshwari
 
Marketing Project on Cafe Coffee Day
Marketing Project on Cafe Coffee Day Marketing Project on Cafe Coffee Day
Marketing Project on Cafe Coffee Day Chirag Sankeshwari
 

More from Chirag Sankeshwari (8)

Infographic on Drug Addicted Countries
Infographic on Drug Addicted CountriesInfographic on Drug Addicted Countries
Infographic on Drug Addicted Countries
 
Ebook on Indonesia
Ebook on Indonesia Ebook on Indonesia
Ebook on Indonesia
 
P&O 2 Chirag Sankeshwari st20095348_mba7003
P&O 2 Chirag Sankeshwari st20095348_mba7003P&O 2 Chirag Sankeshwari st20095348_mba7003
P&O 2 Chirag Sankeshwari st20095348_mba7003
 
P&O 1 Chirag Sankeshwari st20095348_mba7003
P&O 1 Chirag Sankeshwari st20095348_mba7003P&O 1 Chirag Sankeshwari st20095348_mba7003
P&O 1 Chirag Sankeshwari st20095348_mba7003
 
Chirag sankeshwari st20095348_mba7003
Chirag sankeshwari st20095348_mba7003Chirag sankeshwari st20095348_mba7003
Chirag sankeshwari st20095348_mba7003
 
Marketing Project on Cafe Coffee Day
Marketing Project on Cafe Coffee Day Marketing Project on Cafe Coffee Day
Marketing Project on Cafe Coffee Day
 
Web Based Business Models
Web Based Business ModelsWeb Based Business Models
Web Based Business Models
 
Success Principles
Success PrinciplesSuccess Principles
Success Principles
 

Recently uploaded

The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfmarcuslary231
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一s SS
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 

Recently uploaded (20)

The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
定制(ULV毕业证书)拉文大学毕业证成绩单原版一比一
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 

Indian ice cream market