Re-branding Cartoon Networks

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Re-branding Cartoon Networks

  1. 1. BRAND MANAGEMENT
  2. 2. Cartoon Network (CN) is an American cable television network owned by Turner Broadcasting which airs animated programming. Launched :October 1, 1992 Owned by :Time Warner Turner Broadcasting System Slogan : Check it Country :United States Broadcast area United States Headquarters :Atlanta, Georgia(General) New York City, New York (Operational) Los Angeles, California (West Coast) Sister channel(s) :Boomerang, Adult Swim Website :www.cartoonnetwork.com Current logo, May 29, 2010.
  3. 3.  1991: Turner purchased the animation      studio Hanna-Barbera Productions. 1992: Cartoon Network was launched. 1993: Original series started with The Moxy Show, Dexter's Laboratory, Powerpuff Girls, Codename: Courage the 1991 (Prelaunch) Cowardly Dog. 1994: Cartoon Network had become "the fifth most popular cable channel in the United States". Hanna-Barbera's new division Cartoon Network Studios was founded and started production on What a Cartoon. 1995: This show debuted and offering original animated shorts commissioned from Hanna-Barbera and various independent animators. Dexter's Laboratory was the most popular short series. 1996: Turner merged with Time Warner.
  4. 4. •1997: Three more series based on shorts debuted: Johnny Bravo, Cow and Chicken, and I Am Weasel. Cartoon Network launched a new action block called Toonami includes shows like Sailor Moon, Gundam Wing, and Dragon Ball Z. •1998: followed by The Powerpuff Girls. •1999: concluded with Courage the Cowardly Dog and Mike and unrelated series Ed, Edd n Eddy was also launched, creating a line-up of critically acclaimed shows. •2000: what was originally a block on Cartoon Network, now has spun-off into its own channel, Boomerang. Cartoon Network had established programming blocks aimed at different age demographics. •2001: Adult Swim debuted on September 2, with an episode of Home Movies. •2002: The first theatrical film The Powerpuff Girls Movie was released on July 3, which received mixed to positive reviews by critics. •2003: On September 5, the "Cartoon Cartoon Fridays" block was rebooted in liveaction format as "Fridays“. It aired series outside the "Cartoon Cartoon" moniker, such as Samurai Jack, Foster's Home for Imaginary Friends, Hi Hi Puffy AmiYumi, The Life & Times of Juniper Lee, Camp Lazlo, My Gym Partner's a Monkey,and Squirrel Boy. The last airing of "Fridays" was on February 23, 2007. •2004: Cartoon Network debuted its second logo and its slogan, "This is Cartoon Network!“ The bumpers now featured 2D cartoon characters from their shows interacting in a CGI city composed of sets from their shows.
  5. 5. 1992–2004 •2007: On October 15, the channel began broadcasting in 1080i high definition. The network has also began to air some imported programs from the Canadian channel Teletoon such as George of the Jungle, Atomic Betty, Chaotic, Bakugan Battle Brawlers, and the Total Drama Series. •2008: Cartoon Network began airing animated shorts, called Wedgies. Wedgies include The Talented Mr. Bixby, Nacho Bear, Big Baby and The Burmeno Avenue Experience. On July 14, the network took on a newer look. •2009: Started airing live-action programming, including movies from Warner Bros. and New Line Cinema. In June, Cartoon Network introduced a series a block of live-action reality shows known as CN Real, featuring programs such as The Othersiders, Survive This, BrainRush, Dude, and Bobb'e Says.The network also aired some limited sports programming, including basketball recaps and Slamball games, during the commercials.
  6. 6. •2010: A new identity for the channel was introduced on May 29, 2010, along with a new theme and new bumpers. •2011: In February 2011, Cartoon Network aired their first sports award show, called Hall of Game Awards, hosted by professional skateboarder Tony Hawk. The second Hall of Games Awards aired February 20, 2012, was hosted by professional basketball player Shaquille O'Neal. •2012: Cartoon Network acquired TV rights to the web series, The Annoying Orange and added it to its prime time lineup. Teletoon would be launching a Canadian version of Cartoon Network that also includes a Canadian version of the overnight block Adult Swim. On March 18, 2012, Cartoon Network aired its first documentary, Speak Up, an anti-bullying campaign featuring a special appearance by President Barack Obama. •2013: On April 28, 2013, the network aired the CNN half-hour documentary The Bully Effect, which details the story of teenager Alex Libby and his struggle with bullying in high school. 2004–2010
  7. 7. BRANDING HISTORY * Simrit has spent her nomadic life in many cities, continents and homes. From her upbringing and nearly decade long career in India she brings an appreciation for chaos, complexity, color and richness. Now having spent the last eight years thriving in her life and work in New York and Los Angeles, she calls South Pasadena home.
  8. 8. *Simrit's work continues to bring success to many diverse brands in luxury, entertainment, nutrition, beauty, consumer goods, technology, real estate and hospitality. *She working on packaging for a professional hair care line, key art, rebranding for Discovery, packaging for Cartoon Network, Network ID for NewsCorp, identity for the NBC broadcast of the Olympics, rebranding for a Microsoft health product, and identity for a Lifetime reality show.
  9. 9. NEW LOGO : -The shape rectangle to star -Still using same font and color -Add more attracting cartoon animation. -Red color more attractive -Blue color background replace of adventure color
  10. 10. PACKAGING • CARTOON NETWORK PACKAGING • Client: Cartoon Network
  11. 11. FRANCHISE PACKAGING SYSTEM *This project was a complete refresh of Cartoon Network Latin America's Cine Cartoon packaging * were to create a look for the movie franchise that fit within our network rebrand, to set the TV movie watching experience in the home surrounded by family and friends, and to steer clear of the typical movie theater clichés of the network's previous packaging. *Using Cartoon Network domestic's Flicks packaging as initial inspiration. *He wrote, cast, and directed the green screen scenes, then worked with Artifact Design on the creation of the 3D animations and green screen comps. The packaging toolkit included a franchise open, 4 D-bumps, 4 E-bumps, a continues menu, a next menu, a franchise bug, and a print version of the logo. Production timeline: 2 months TM & © 2013 Cartoon Network. A Time Warner Company. All Rights Reserved.
  12. 12. Cartoon Network-Cine Cartoon Franchise Packaging
  13. 13. Booby Freeqy Blue Zack Transky
  14. 14. OLD TAGLINE : CHECK IT ! NEW TAGLINE : THE PERFECT ADVENTURE
  15. 15. *Cartoon Network provided adventure cartoons. *Attract more people to watch cartoon. *Come out with more interesting and joyfulness character. *New animation cartoon that consists educational story and content.
  16. 16. ADVERTISEMENT

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