Digital Storytelling


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Narrative in Social Media

Published in: Business, Spiritual

Digital Storytelling

  1. 1. Digital StorytellingNarrative in Social Media
  2. 2. Storytelling as amarketing tool
  3. 3. Storyteling forbrands?
  4. 4. VS.
  5. 5. ThenNowνιάου
  6. 6. 1st element of storytelling: The Message• Vision • Mission• Values
  7. 7. 2nd element of storytelling: Conflict
  8. 8. ”Telling  stories  is  the  only  way    we  can  create  meaning  in  our  lives  and  make  sense  of  the  world”  Paul  Auster
  9. 9. 3rd element of storytelling: Characters
  10. 10. 3rd element of storytelling: CharactersWhat kind of hero Am I?
  11. 11. 4rth element of storytelling: Plotbeginning  middle  end  Exposi5on  Rising  ac5on  Climax  Falling  ac5on  Resolu5on  
  12. 12. Great Example!Red Bull StratosFelix BaumgartnerMessage:Red Bull’sadventure value :Gives you wingsConflict:Will he be able todo it?Character: Ourhero, FelixPlot: Be the firsthuman to breakthe sound barrieroutside of avehicle.
  13. 13. Some final tips: • Keep it simple• Use the right tools to tell your story. (egPhotography, Audio, Video, Text andInteractive Multimedia)• Engage your audience• Choose the right protagonist• Be Authentic
  14. 14. Niki you!