1. Prof. Dr. Martin Welsch | IBM Deutschland Research & Development GmbH, Böblingen, Portal Development
16. September 2010
IBM WebSphere Portal - die nächste
Generation
© 2010 IBM Corporation

2. Disclaimer
The information on the new product is intended to outline our
general product direction and it should not be relied on in
making a purchasing decision. The information on the new
product is for informational purposes only and may not be
incorporated into any contract. The information on the new
product is not a commitment, promise, or legal obligation to
deliver any material, code or functionality. The development,
release, and timing of any features or functionality described for
our products remains at our sole discretion.
© 2010 IBM Corporation

3. WebSphere Portal – Markführer in den letzten 10 Jahren
Bereit für die nächsten 10 Jahre
100+ weltweite
Technologiepatente
by IBM Portal Development
’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10
V5.1 V6.0 V6.1 Portal
V1.1 V4.2 NOW
Virtual Drag Web 2.0
& V2.1 V4.1 & V5.0 Portals & Drop Mashups Support Rapid Portal Deployment
XML Forms
IBM's Portal Introduced Deployment,
Platform family of Scale, V6.1.5
Composite offerings Maintainability
End-user & Portal
Model Personalization
Optimization
Collaboration
Portlet Factory
Accelerators Industry
Web Content Mobile Content
Management Dashboards Bus Process Toolboxes
Learning Collaboration Government Insurance Industrial
Banking
Healthcare Retail Travel and Transport
Insurance
Banking Telco
Telecom
© 2010 IBM Corporation

4. What does this mean to existing
WebSphere Portal Customers?
IBM Project Northstar
■ Portal Family of offerings are strategic components of IBM Project Northstar
■ And we have been moving toward this convergence for a while
■ Completely leverages existing customer Portal investments
■ Stays in sync into the future with customers expanding Portal investments
■Brings together the scope of technology, services, industry specific needs
expected to dominate extranets over next 3-5 year into a cohesive and
consumable extension if and when desired.
New incremental packaged offerings to allowing accelerated deployment of
■
differentiated, best of breed, customer facing experiences
Represents IBM's commitment to lead and outpace any alternative challengers
■
pursuing the Exceptional Web Experience opportunity
© 2010 IBM Corporation

5. The New News!
WebSphere Portal v7.0
and
Lotus Web Content Management v7.0
Both ready and shipped on
September 1, 2010!
© 2010 IBM Corporation

6. WebSphere Portal and Lotus Web Content Management V7.0
Exceptional Web Experience Foundation
■Seamless convergence of Web Portal and Web content
management
■Socially-Infused Web experiences with out-of-box Blogs
and Wikis with Tagging
■Community content value measurement enabled by
Ratings
■Ubiquitous Web experience development with new IBM
Universal Hub Integration capability
■In-line business user content management via Rich Editor
enhancements and Lotus® Symphony™ integration
■Enhanced Web analytics support for greater
insight into user behavior
■Virtualization support increases
deployment/cost-of-ownership flexibility
■Faster custom Web experience development
with new WebSphere Portlet Factory V7.0
© 2010 IBM Corporation

7. Tagging and Rating
Ratings allow users to
provide their input on
information available through
your site.
Tags allows users to create
a natural taxonomy of the
information on your site
WebSphere Portal users can
tag and rate content you
publish with WCM, content
they create within user
generated content, and portal
pages and portlets.
7 © 2010 IBM Corporation

8. Adding Tags and Ratings
Tagging and Rating
UI widget embedded in themes/skins
Hook for filtering content (for profanity, etc.
scanning)
Tag icon opens
light box in middle
of page
8 © 2010 IBM Corporation

9. Tag Center
9 © 2010 IBM Corporation

10. Web Site Analytics
Who is coming to my site?
How did they find it?
What are they doing?
What did they search for? Did they find it?
What are the most popular areas?
What are the most popular topics/content?
What if I try this image vs that image? Do more people click on it?
What if I pick content with Rule B instead of Rule A?
Are they using the benefits tool?
…
10 © 2010 IBM Corporation

11. Web Analytics
WebSphere Portal partners with market-leading web analytics
companies to support these use cases and more
Coremetrics, Omniture, WebTrends, unica
Enabled out of the box and allows admin to turn on the insertion of
appropriate scripts onto portal pages or individual portlets
Scripts for partner analytics products out of the box with
ability to also customize to customer’s choice
Technique to insert appropriate page, content or portlet info
into the script
Include logging for WCM content
Make the info available to WCM Authors
Increased from 4 out of box metrics in 6.1.5 to 17 in Portal Version 7
Ability for customers to add additional metrics
11 © 2010 IBM Corporation

12. IBM Universal Integration Hub
- The Theme to End all Themes!
Consistent, comprehendible architecture and programming model for rendering different
component types (portlets, widgets, …) in different client runtimes (CSA, SSA, …)
Single and consistent Theme Architecture
Baseline for a programming model which customers can easily understand.
Extendable as more runtimes/component types might show up (Open Social,
Flex, …)
Combine iWidgets and Portlets on same page
Leverage WSRP enabled Portlets in Client Side Mode
Automatically wrap iwidgets as portlets for Server Side Mode
Based on Dojo 1.4
12 © 2010 IBM Corporation

13. Define Theme and Pages in your favorite HTML
Editing Tool
We HTM
bDA L De
V In s ig n
teg too
rati l
on
HTML
Theme
HTML
Page
HTM
We L De
bDA s ig n
V In too
teg l
rati
on
© 2010 IBM Corporation

14. Adding Components
Portlets
Pag
e Bu
ilde
r
iWidgets
Content
(Rendering
Portlet)
© 2010 IBM Corporation

15. Cost of Ownership Improvements in Portal
Version 7
Portlet Load Monitoring
Allow portlets to define maximum number of concurrent
requests
If maximum number of requests reached take portlet off line
and isolate the failure
Additional Cloud Support including Private Clouds
Support ‘Portal Farms’
15 © 2010 IBM Corporation

16. Portal in the Cloud
Amazon Web Services (AWS)
Started in 2006 using excess capacity from core retail site Featured partners include:
Core services:
Elastic Compute Cloud (EC2). Run time environment. Five configurations starting at
$0.10 per hour.
Simple Storage Service (S3). Storage on demand. Pricing starts at $0.15c per GB/Month
500,000 Developers using AWS today – growing at 10,000 each month
AWS and it’s ecosystem is estimated to serve more than 80% of developers
using Cloud Computing Developer Services
Cloud-based machine instances start in minutes with fully configured, ready to
use Portal and WCM
Four AMIs:
1 WP/WCM 32-bit Development AMI
Free for use (pay Amazon for time and space)
2 WP/WCM 64-bit Production AMIs
Additional charge above Amazon fees
WP Server/WCM Standard Edition
WCM Standard Edition
1 Portal.Next perpetual beta AMI
Free for use
32-bit
“Bring your own license” option for moving your own installations into EC2
16 © 2010 IBM Corporation

17. Portal Clustering and Farming
Site A and Site B
concurrently serve Dispatcher Dispa ...
user requests. Ap Ap Ap
ps ps ps
WP WP WP
...
Dispatcher Dispatcher
OS OS OS
Site A Caching Proxy
CBR
Caching Proxy
CBR
Ap Ap Ap
WebSphere Portal WebSphere Portal ps ps ps ...
Deployment Mgr
Portal Search Portal Search ... WP WP WP
Content Apps Content Apps
Deployment Mgr
OS OS OS
Directory Server Database Server
Directory Server
Ap
ps
Ap
ps
Ap
ps
...
Shared DB:
Database ... WP WP WP
• Customization Data
• Community Data
Database S ... OS OS OS
© 2010 IBM Corporation

18. Portal and Web Content Management Version 7 Themes
A Simpler, Richer Web Experience
Web Content Management
1 Excellence
Improve authoring and user experience. Tighter Portal
integration. Simplified page creation and user
customization.
2 Web 2.0 and Social
Web content tagging, rating, searching. Dynamic blogging
and comments. Person card integration.
Lower Cost of Ownership
3 Virtualization and Portal farming. Problem determination
and serviceability. Public and private cloud deployment
options.
18 © 2010 IBM Corporation

19. Portal versus Web Content Management
Live updates to System by
Deployment Web adding new apps on the fly
Development Applications
Certification Production
Template Test Delivery
Staging to
API Production
Dynamic
Production
Navigation Authoring
Site
Formal Staging to Authoring
Production Process
Portal/Portlet Integration Production
Development & Staging Delivery
Designers/ Folder
Web Developers
Web
Content
Author
Template Publish
Layout live
Review
Static
Application Platform Application
© 2010 IBM Corporation

20. WCM Version 7
Improved User Experience
More granular and personal authoring views
Fly outs to reduce clicks
New folder metaphor lets users see what they can access
“Projects” let you bundle groups of changes together, staged, and preview in context of a live site
Improved Content Delivery
Setting the portlet and page title at runtime
New "Web Content" portal pages that allow you to associate web content directly with a portal page
Friendlier URLs - WCM context path appended to friendly portal page URL
Session free rendering
Custom render time components
Tagging / Rating of WCM content
personalized content based on the remember-me cookie
Improved Admin and Operations
Improved syndication reporting and error recovery
Support for cross fix pack level syndication
Extend and integrate external applications via JMS
First Failure Data Capture and improvements in Message Catalog content make problem determination easier
20 © 2010 IBM Corporation

21. Making Authoring Simple - Template Pages
Template Page with one
WCM rendeirng portlet
Admin area listing
all templates
Template Page with one
WCM rendeirng portlet
and 2 other portlet
© 2010 IBM Corporation

22. Making Authoring Simple – Web Content Pages
Page with portlets fully functional
Links to content items displayed on other portal pages work automatically
Select any
content link
22 © 2010 IBM Corporation

23. WCM Templates and Samples
Comprehensive set of web content types and presentations…
News Overview News Events
Landing Pages
Biographies Training Interactive Flexible
Announcements Animations Teasers
On the Portal Catalog:
http://www-01.ibm.com/software/brandcatalog/portal/portal/details?catalog.label=1WP1002G6
© 2010 IBM Corporation

24. Portal Trends
Toolboxes
IBM
WebSphere®
Portal
Industry and LOB templates, assets, and
Core Integration Platform Accelerator Suites of Functionality best practices to maximize
to Match Customers Needs “Out of Box” value
Platform Excellence Suite Excellence “Out of Box” Excellence
2000 to Present: 2006 to Present 2009 into Future
● Out of box value from Suites
● Platform vs pure play battles ● Suites by big players
● Customized Templates
● Build Portal Applications ● Build Suite Composite Apps
● Deployment Flexibility
● Market consolidated to the largest ● Integration of Components
- Click To Cloud, Host-SaaS
platform players ● More Consolidation – ROI, Business
● Agile, Business user directed
Impact focus
24 IBM Deutschland Research & Development GmbH - WebSphere Portal Development © 2010 IBM Corporation

25. Mobile Portal Accelerator Version 7 Themes
An Exceptional Web Experience on each device
WebSphere Portal Version 7 Currency
1 Tighter integration with Portal Version 7 (APIs and
logging),WAS 7.0, Component updates to MCS 5.3 and MAP
5.3, zLinux support.
Ease of use / User Experience
2 Accelerate time-to-value with How-To mobile development
samples, papers and articles. Improved installation. Mobile
Toolkit updates.
MPA Demo
Customer Support http://lotus201
3 Problem determination and serviceability. Standardize to
Portal APIs and Portal logging, and eliminate updates to
WPS.ear.
0.com
Rich Mobile Device Repository
•Over 7,000 devices and growing…
•Up to 600+ attributes per device
•Robust Device Identification
•compressed XML file in RAD
•DB based on Server
(DB2, Oracle, SQL Server)
•Inheritance/fallback
•Device Attributes, Design Policies
•Device update service
© 2010 IBM Corporation

26. IBM Industry Toolboxes for WebSphere Portal
Government
Application Briefs
describing solution scenarios.
Business Value Guides Healthcare
describing the value enabled by the
WebSphere Portal and Accelerators,
and help illustrate best-practice
process and information flow.
Banking
Templates
which can be used on top of
WebSphere Portal to help jumpstart
design and assembly of end Insurance
solutions.
Demonstrations
and recordings of example solutions
design that illustrate how end
Retail
solutions can look like.
www.ibm.com/websphere/portal/industry
Other Code Assets
include sample Forms, Dashboards, Industrial Travel and
or other Portlets which can help Transportation
Telco
expedite the assembly of a solution.
26 IBM Deutschland Research & Development GmbH - WebSphere Portal Development © 2010 IBM Corporation

27. Reusable Assets and Resources for
WebSphere Portal
•Content Templates Catalog •Tag Cloud portlet
The IBM WebSphere Portal Content Templates Catalog gives you a The IBM WebSphere Portal Tag Cloud portlet provides a visual, stylized
representation of the occurrences of words used as tags.
quick start for using IBM Lotus Web Content Management when
creating portal sites. The catalog contains template definitions for
creating dynamic Web content. •Checklists
■The IBM WebSphere Portal Checklists organize and display tasks that
•Unified Task List portlet users must complete to accomplish tasks. NEW
The IBM Unified Task List portlet aggregates tasks and activities
from multiple systems into a single user interface. WebSphere Portal •Content Teaser portlet
users access the Unified Task List portlet to view all tasks relevant to The IBM WebSphere Portal Content Teaser portlet is a customizable
them and can then complete these tasks and activities in order to portlet that allows content providers to provide a visually appealing way
advance workflows. to link into their content. NEW
•eBanking portlets •Sametime Chat portlet
The IBM WebSphere Portal eBanking portlets provides several The IBM WebSphere Portal Sametime Chat portlet provides real time
NE
customizable portlets that deliver a range of electronic banking
W communication capabilities on your portal, by leveraging your existing
services. IBM Lotus Sametime infrastructure.
•Self Registration portlet •Portlet Skins
The IBM WebSphere Portal Self Registration portlet package The IBM WebSphere Portal Skins provides a few samples of custom
NE
consists of several models that provide a presentation layer where
W portlet skins which are rendered with rounded corners and with
portal users perform registration tasks. The presentation layer gradients as background images.
interacts with a service provider layer that uses Portal User
Management Architecture (PUMA) interfaces to access, create,
modify, and delete data in the WebSphere Portal user registry.
http://www-10.lotus.com/ldd/portalwiki.nsf/dx/Reusable_assets_and_resources_for_WebSphere_Portal
© 2010 IBM Corporation

28. Jump-Start Templates Speed Time to Value
Extensible, Configurable Software Templates
"We see the IBM solution
– Software to accelerate solution construction for specific business as more than just a one-
needs off project. It’s a platform
for change that is
– Prebuilt Portal sites, structure, and collaboration components transforming our company
commonly used in a target industry from the inside out."
– Code that customers or partners can easily modify and customize Geoff Pearce
Store Systems Applications Manager
Built-in Best Practices The Reject Shop
– To help IT speed deployment and reduce the cost of portal-based
business solutions
– Solve recurring user needs in a best practice way
– Showcase for successful interaction patterns spanning the Lotus
collaboration portfolio Examples
Healthcare Patient Portal Government-to-Business Online Banking Retail Vendor On-Boarding
28 © 2010 IBM Corporation

29. For More Information (1)
WebSphere Portal – IBM Site
http://www-01.ibm.com/software/websphere/portal/
IBM Project Northstar
www.ibm.com/software/software/info/northstar/
Industry Toolboxes for WebSphere Portal
www.ibm.com/software/websphere/portal/industry/
WebSphere Portal Information Center
http://www.ibm.com/developerworks/websphere/zones/portal/proddoc.html
WebSphere Portal Business Solutions Catalog (on Lotus Greenhouse)
https://greenhouse.lotus.com/catalog/home_full.xsp?fProduct=WebSphere%20Portal
WebSphere Portal Blog
https://www.ibm.com/developerworks/mydeveloperworks/blogs/WebSpherePortal/
© 2010 IBM Corporation

30. For More Information (2)
IBM Accelerators for WebSphere Portal
www.ibm.com/software/lotus/portal/value/
IBM Web Content Management
www.ibm.com/software/lotus/products/webcontentmanagement/
IBM Lotus Connections
http://www.ibm.com/software/lotus/products/connections
IBM Lotus Forms
http://www.ibm.com/software/lotus/forms
IBM Lotus Quickr
http://www.ibm.com/lotus/quickr
© 2010 IBM Corporation

31. © IBM Corporation 2010. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness
and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition,
this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be
responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in
this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or
altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM
operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on
market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing
contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in
any specific sales, revenue growth or other results.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may
have achieved. Actual environmental costs and performance characteristics may vary by customer.
IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld are trademarks of International
Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United
States, other countries, or both.
Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.
Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.
UNIX is a registered trademark of The Open Group in the United States and other countries.
If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete:
Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.
Other company, product, or service names may be trademarks or service marks of others.
All references to “Open Financial”, “Open Insurance”, “Juke Box”. refer to a fictitious company and are used for illustration purposes only.
© 2010 IBM Corporation