01 web sphere portal business overview

IBM Software Group

IBM WebSphere Portal

Mike Spradbery
Portal and Collaboration Architect
Certified Portal Administrator
WebSphere portal overview

spradders@uk.ibm.com

Agenda

● What is a Portal? Why Portals?
● WebSphere Portal Overview, Features and Components
● WebSphere Portal Architecture
● Packaging

© 2008 IBM Corporation 2

Today: disparate user experiences


Portal Definition
A well-known point of access to many different resources, presented in a
consistent, integrated and personalized manner.
WebSphere Portal


Key Benefits and Capabilities of Enterprise Portals
CRM Application
User Perspective
Databases
Integration
“at the glass” Content
Management

Collaboration

eHR

Dynamic experience Secure Access, SSO
Collaboration Role-based Deployment Syndicated
Content
Customization Scalability & Reliability
Personalization Administration Web Services

Engaging UI Navigation
Other web
Single Sign-on Application interfaces content

People Awareness Aggregation
IT Perspective


Agenda

● Packaging


Build vs Buy
● An Evaluation of Build Versus Buy for Portal Solutions
– IDC, Dec 2007
WebSphere Portal-based solutions had a 29% lower five-year
TCO on average compared with in-house-developed portals.
Labor costs to deploy portals and applications with WebSphere
Portal were 38% lower than with in-house solutions.
Every $1.00 spent on WebSphere Portal software yielded on
average $4.80 in IT labour avoidance.
Initial deployments of portals developed on WebSphere Portal
were 45% faster to market than in-house-developed
counterparts.
Portal applications developed on the WebSphere Portal platform
had a 78% faster time to market than those built for in-house
portals.


WebSphere Portal – market leading Enterprise Portal

2006 CRN Channel Champion
Market Leadership Best Development tool
● #1 in Enterprise Portal Software market*
● Over 5000 customer Portal installations

● Double digit market growth**

Readers choice Award Large leads in Customer Self-Service, Partner Self-Service,
●

Employee Self-Service, and Dashboards *
INFORMATION INTEGRATION PLATFORMS & PORTALS
● >2000 SMB customers

Partner Leadership
● Over 1,463 IBM Business Partner solutions in the IBM
Best Java Enterprise Portal Technology WebSphere Portal Business Solutions Catalog
● 30 ISVs have OEM’d WebSphere Portal
IBM WebSphere Portal
Technical leadership
Best Enterprise Portal Platform - WebSphere Portal
● Largest portals in the world (20 million -1 billion)
● Smallest full-feature portals in the world, 20-user pack
● Provides the front-end, or user interface, for IBM’s innovative

Portals and Knowledge Management
SOA strategy
● Drives portal standards- Leads JSR-286, Chairs WSRP 2.0.,

Co-Chaired JSR-168, Chaired WSRP 1.0.
*Reports, DataQuest, AMR, IDC
** IDC, Worldwide Enterprise Portal Software 2006-2010 Forecast Update Performance Management
and 2005 Vendor Shares: When
Less is More. #202688, Kathleen Quirk, July 2006.

Dashboard Framework


Market Leadership – Gartner’s View

WebSphere Portal
ranked as Market
Leader in Gartner's
2009 MQ for Enterprise
Portals.

Leadership position
held for 7 consecutive
years.


A Few of the 6,000+ WebSphere Portal Customers


Over 6,000 Customers - expanding use of portals
in new ways, and new customers growing

WebSphere Portal Customers
Government Healthcare
• More than 500 government customers • 4 of 5 Top US Healthcare Insurance Companies
• Every G8 nation • Over 30 Hospitals, clinics & delivery networks
• Over 40 US Federal Agencies worldwide
• 50% of US States • More than 12 online healthcare providers >
• 75% of mid-east nations 20,000 users
• Largest ever Government Portal • 2 online healthcare providers with more than
• Largest ever Public Education Portal 5,000,000 users
• 2 major healthcare information system providers
Banking OEM WebSphere Portal
• 9 out of 10 Top Global Banks
• 9 out of 10 Top US Banks Retail
• 7 out of 10 Top European Banks • 8 of 10 Top Global Retailers
• 29 out of 50 Top Global Banks • 35 of top 100 Global Retailers
• 8 out of 10 Top AP Banks • 9 of 10 Top US Retailers
• Top customer nearing 100 Million users • 40 of top 100 US Retailers


WebSphere Portal – Functional Architecture


Building a Portal Page Security

Theme

Customisation
Navigation

Personalised
Portlets


Portlet Principle
Each portlet is a separate Web application
● Developed independently
● Can be placed anywhere on the page
● Dynamic deployment; dynamic configuration
Portlets support multiple markups
● Phones, Organizers, Voice
● Unique views for each device
● Business logic can be shared
Web 2.0
● Portlets support Client Side Aggregation to
retrieve and share information without server
round-trips
● Portlets can refresh individually
● Support for AJAX and DoJo


Web Content Management

● Inline Editing for infrequent
users
● User-friendly, simple
templates for entering content
● Full text, attribute and
taxonomy search
● Simplified process for
including personalization rules
in content and layout
● Views allow users to find their
content easily
● User interface can be
customized easily to provide
tailored experience
● Link Management and RSS
Integration


Portal Document Management

● Provided by IBM Lotus Quickr
● User can navigate through a
hierarchy of user-defined folders
and documents.
● Add, delete or modify folders
● Easily add documents of any
format from local file system
● Share documents with teams
● Collaborate on documents and
team places


Theme Customizer
Theme Customizer - Easily change the look of a portal page - no HTML, JavaScript or
XML coding required!
 Change the banner: logo, color,
typography, border, background

 Change the typography: default size,
color and style, headline size, color,
etc.

 Change the navigation: orientation,
tab colors, tab text

 Change the colors: page color or
background, highlight color

 Change the buttons: text, color,
selected and unselected states

 Show and hide footers, gutters,
links, breadcrumbs, etc.


Portal Search helps raise productivity
● Usability
 Site map provides Secure
“outline” of Portal hierarchy Search
Results Suggested
 Search API (SIAPI) published from Portal Links

externally for applications
 Relevance ranking
Web
Search
● Integrate External Search Results

Engines

Photos
● External Search of Portal from Flickr
Content
 Better search results from
Google and other search
engines


WebAppIntegrator
Solution for integration of external web applications with Portal Server
Allows external web applications to display and make use of Portal navigation artifacts

• User clicked on “Doorway on Jester”
tab and was sent to Doorway web
app on server Jester.

• the HTML <script> tag executed and
“injected” markup for Portal
navigation, Launch menu, and page
breadcrumbs into Doorway web
app.

• Note that the page tab labeled
“Doorway on Jester” is correctly
selected as the current page.

• Clicking on any Portal specific
navigation tab will take you back into
Portal. Clicking on any Portal URL
page tab will hit the underlying URL.


Create new Portal Sites with New Site Wizard
Quickly create new Virtual Portals with Portal Sites and customize to suite your needs

The New Site Wizard combines several administrative actions into a single portlet:
• User enrollment
• Virtual Portal creation
• Portal content import


Domino Integration
● Sametime Contact List
● Who Is Here
● Lotus Web Conferencing
● Lotus Document Viewer
● Lotus Notes View
● Domino Web Access
● Inline QuickPlace
● My Lotus QuickPlaces
● Domino Document Manager
● People Finder
● Domino Application (catalog)


Web 2.0 Support
 Superior enhanced User Experience
– Improved response times – AJAX, REST, client–side aggregation, C2A
– Enhanced flexibility – easy end user customization through drag & drop,
Google gadgets, etc.
– Smart markup and dynamic menus through semantic tags
 Drive Innovation and Productivity through Social Software
– Lotus Connections portlets
– Quickr blogs, wikis, and forums
 Improve time to value, time to market
– Business user situational application development through the Portlet
Pallette, drag & drop page composition, and composite application templates
– Business user contribution of WCM content
– More assets (REST, ATOM, gadgets) available to choose from.


Remember me
The site recognizes me without login…

Access to sensitive service or operation,...

…requires user authentication…

… before access is provided.

Customer identification
with your website can
increase loyalty


Resource Manager Portlet


Tooling for Portal Development

● Rational Application Developer
● An open, comprehensive development environment for building
e-business applications
● Portal Tools are fully integrated to support portal and portlet
development
● Provides Portal Test Environment


IBM WebSphere Portlet Factory
Speeds SOA Value and Deployment of WebSphere Portal

● Automation for multi-page, complex
portlets without coding – speeds
development/deployment
● Change simplified for evolving business
requirements – increases efficiency of IT,
LOB and users
● Reuse for generation of new portlets from
existing portlet models on demand –
serve more business and user
requirements for more value
● SOA for integration/delivery of existing Using the tool [Portlet Factory] also saved Allmerica
$1 million in development costs, Clifton adds. The
applications and portlet interfaces as technology enabled Allmerica to build the portal in
reusable services – flexibility for four months, whereas using API technology would
have taken about 16 months, he estimates.
increased ROI
Mike Clifton, Vice President of IT, Allmerica Insurance
Source: Insurance & Technology, May 2005
http://www.insurancetech.com/story/showArticle.jhtml?articleID=160906146
http://www.insurancetech.com/story/showArticle.jhtml?articleID=160906146


Build Real-time Personalized Dashboards
Sales Vice President

Regional Mgr
Alerts
personalized
Data filter
adapts
Local Sales Mgr

Graph displays
revenue for
selected office

Scorecard shows
regional info only

Scorecard shows
office info only

Repository of Reusable Design Components
Workplace Dashboard Framework is a set of reusable assets, robust administration
tools, and dashboard-specific features that speed the creation of custom dashboards.
Hierarchy Drill Down Status Page Summary & Drilldown

Summary Row

Query Filter

Record List & Detail Status Indicator


WebSphere Portlet Catalog
● Over 1,500 Pre-made portlets

● 270 ISV’s Providing Portlets
● 26 ISVS have OEM’d IBM Portal
● 1,200 Partners Trained on Portal

http://catalog.lotus.com/wps/portal/portal


Volkswagen AG

Faced with rising complexity within its supplier-facing
Challenge processes, Volkswagen needed to make its procurement
employees more productive to stay ahead of the
competition

An On Demand Workplace that includes an enterprise wide portal for employees and suppliers whose
Solution sensing, analytic and workflow capabilities have radically streamlined the way employees access and act on
information

20 percent increase in procurement staff productivity
Value Achieved 100% payback within one year
Significant decreases in materials purchasing and inventory costs

“We need knowledgeable workers who can focus their energies on high-value activities and driving new
Customer efficiencies, spending as little time as possible seeking and wading through information.”
Quote - Dr. Martin Hoffman, Group Executive Director for Purchasing Process and Information Management,
Volkswagen AG


Prudential Insurance

Build e-relationship with customers and agents to deliver more
Challenge
responsive customer service, while also lowering operational costs

WebSphere Portal was selected to provide a single platform for the deployment of integrated Java-based & non-Java
Solution applications. Insurance policyholders can access their updated account information in real-time and across products, learn
about various 10 applications from 9 departments have been brought together through this portal.

• Currently supporting 300,000 registered users, as well as 400 new registrants and 8,000 unique visits a day, the portal is
easing the burden on call center staff, enabling service representatives to focus their attention on value-added tasks. And
Value customers are pleased to be able to find answers to routine queries on their own, when they need them. Today, 15 percent of
exchanges and 5 percent of redemptions are processed online.

“Insurance customers are enjoying a much richer experience with Prudential. From our highly available Web portal, they can
Customer tap an array of information resources to plan their finances. And the big payback for Prudential is moving transactions out of
Quote the call center and to the Web site--resulting in a significant year-on-year reduction in call volumes.” - David Kennington,
Prudential , VP of IS


Swift Transportation – Driver Self-Service
• A tailored experience for drivers
–Low level of computer experience
–$3,000 to hire a driver, 120% turn over
rate

• Owner Operator Portal and
“The Informer” Kiosk
–Self service while on the road

• Business Value
–20% reduction in total calls led to
reduction in support staff
–Increased morale with drivers
–30min hold time down to 1min
–Reduction in time to get paid for work
–Consistent communication, collaborate
with home and Swift HQ


TransAlta - Plant Manager Emissions Dashboard


Agenda

● Packaging


Basic Context Diagram
Users

Backend1

Backend2
Portal Server

WCM

…
r evr e S PTT H

WebSphere App Server
…

Supporting
Services LDAP Database …


Context Diagram with 3rd-Party Security
Users Identity Management

Backend1

Backend2
Portal Server

WCM
r evr e S PTT H

…
r evr e S not as r oh u A
n gu P not act neh u A

WebSphere App Server
i i t
t

…
i i

Supporting
Services LDAP Database …
i l


Architecture Overview WebSphere Portal V6.1
Desktop
and mobile
Browsers,
Mashups and
offline Clients

ge ts
Wid
Feed Provider Portlet Container and Services J2EE

286
JSR Portlet API
Page Aggregation JCA JMS
AUTHENTICATION

Themes Dynamic Content Web Portlet Web
JDBC
and skins UI Manager access clipper Preference Services

Collab- EJB Servlet
Search Admin
oration
Page
Rules
Handler AJAX Single Site
. Security Caching
Proxy Sign-on Admin
Credential Portal
Policy RP
P Vault Model WS 2.0
WSR .0 1.0
+
2
Remote 1.0 + .
Template Application
portlet AUTHORIZATION Composition Runtime
consumer

Component
Handler
XML Access Enterprise Process Remote
Portal Script Data, Server portlet
User Applications,
REST / APP Portal producer
profile LDAP Internet
Database(s) Database Directorie(s)
Content


Agenda

● Packaging


WebSphere Portal Accelerators Speed Time to Value
 Introducing Business Accelerators…
– Integrated packages that easily snap-on to WebSphere
Portal to deliver rapid time-to-value
for specific business challenges
– Highly flexible, configurable, and scalable
– Easily tailored for different roles & user types
– Supports anytime and anywhere access from
browser, rich client, & mobile devices
– Start small. Snap on additional Accelerators for
additional value
 Accelerators dramatically speed time to
value and reduce the cost of deploying
portal-based business solutions Accelerators are integrated packages that easily
snap-on to Portal to deliver rapid time-to-value
– Shorten implementation cycles
– Realize Time to Value without sacrificing flexibility
– Realize quicker ROI on portal investment


Current Accelerators


Industry Toolboxes
 Application Briefs
describing solution scenarios.
 Business Value Guides
describing the value enabled by
the WebSphere Portal and
Accelerators, and help illustrate
best-practice process and
information flow.
 Templates
which can be used on top of
WebSphere Portal to help
jumpstart design and assembly of
end solutions.
 Demonstrations
and recordings of example
solutions design that illustrate how
end solutions can look like.
 Other Code Assets
include sample Forms,
Dashboards, or other Portlets
which can help expedite the
assembly of a solution.

www.ibm.com/websphere/portal/industry

© 2008 IBM Corporation

Product support pages

 WebSphere Portal:
http://www.ibm.com/software/genservers/portal/support/
 WebSphere Portal Zone on developerWorks:
http://www.ibm.com/developerworks/websphere/zones/portal/
 WebSphere Portal Support Wiki:
http://www-10.lotus.com/ldd/portalwiki.nsf
 Web Content Management:
http://www.ibm.com/software/lotus/support/workplace-webcontent-mgmt/support.html
 Web Content Management Best Practices Wiki:
https://info2.lotus.com/lotus/quickr
 Product Documentation:
http://www.ibm.com/developerworks/websphere/zones/portal/proddoc.html


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