The document outlines IBM's Web Experience strategy and highlights key focus areas such as content, social analytics, and mobile integration, along with the rapid release of new functionalities. It discusses various tools for enhancing web experiences, including the integration of SharePoint and SAP, as well as new features in WebSphere Portal v8. Additionally, it emphasizes the importance of mobile applications and responsive design in future developments.

2. News in Websphere
Portal & WCM
Niklas Lindström
Michael Broekman

3. Agenda
 IBM Web Experience Strategy and Focus Areas
 What's New?
 Focus Areas for later 2012 and into 2013
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4. Agenda
 IBM Web Experience Strategy and Focus Areas
 What's New?
 Focus Areas for later 2012 and into 2013
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5. Helping You Deliver Exceptional Web Experiences
Relevant & Engaging -- Portable --
personalized memorable, compelling, consistent experiences
to individual needs moments of truth when & where needed
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6. Key Investment Areas for Web Experience
Content Social Analytics Mobile
Integration
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7. Get new functionality faster
 New major version released every 24 months
 New functionality delivered as soon as they are available through
the IBM Web Experience Fast Track. No need for upgrade.
http://www.ibm.com/software/genservers/portal/fasttrack
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8. Agenda
 IBM Web Experience Strategy and Focus Areas
 What's New?
 Focus Areas for later 2012 and into 2013
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9. Key Investment Areas for Web Experience
Content Social Analytics Mobile
Integration
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15. Matthew Opens the toolbar half way, which displays only the Status bar

27. Take out Ribbon

37. Jim Lendler – Web Content Manager
• Can now approve and publish the project

41. Quickly Access Remote Content
 All-new federated documents picker wizard,
– Browse and select folders & documents stored in
external repositories (like ECM, Sharepoint, media
libraries)
 Use rich-text editors provided with IBM
Web Content Manager to link documents
 Acquire and publish metadata about
documents from external repositories
in a personalized and secure manner
 Access content from remote systems that
support the following:
– Content Management Interoperability Services 1.0
(CMIS 1.0)
– Document Services remote interfaces, as
supported by Lotus Quickr, DB2 Content Manager,
and FileNet Content Manager
– Atom feeds

42. Deliver Immersive Web Experiences by Easily
Integrating with Digital Asset Management
Systems
Genus Technologies Media Upshot
MediaBeacon R3volution
© IBM Corporation 2011
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43. Key Investment Areas for Web Experience
Content Social Analytics Mobile
Integration
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44. IBM Social Portal Strategy
Increasingly Flexible Approaches for Using
WebSphere Portal and IBM Connections
Together
Fully
Integrated Side-
Pages/ by-Side
Portlets
Hybrid

45. Community Pages Be
Po ta v
Infusing social communities in Portal rta 8 +
l7
Consistent User Experience
– Common page navigation, look
and feel between IBM Portal
pages and Connections
– Social data is surfaced through
the portal user interface

In Context
– Scope and associate
Connections with relevant web
content or portal page

Targeted Social Content
­ Display the appropriate social
content to the right users

Extensible Ability to deliver context-sensitive content
from Connections, business applications
­ Customize portlets with Web or processes (customer portlets), WCM
or other content based on a specific
Experience Factory community (such as the Retirement
Planning Community)

46. Av
a il
New Licence Entitlements No
w
 All Websphere Portal v7 + v8 Licences
– Except Websphere Portal Express licence
– Entitlement to IBM Connections Profiles and Files
 Websphere Portal Extend
– Entitlement to IBM Connections Profiles and Files
– Entitlement to IBM Dashboard Framework
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47. v8
Tagging Integration – Beyond Portal
1. Administrator can configure 3.Content from different systems is being
which tags from which external
2.User can select one or multiple
tag(s) he is interested in displayed (can be selected)
systems to be displayed
etc.
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48. Av
Support for Open ID in ail N
Be o w
ta
 Enable Users to authenticate using an V8 &
existing OpenID with Portal to
• Authenticate
• Register
• Access shared user profile settings
 Provides SSO experience for your site
with full control of allowed external
services
 Simplify Enrollment and Profile update
• Retrieve user data from external service
 Implementation can be either
standalone or based on Tivoli
Federated Identity Manager (TFIM)
 Available from Solutions Catalog for
WebSphere Portal 7.0.0.1
IBM WebSphere Portal
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49. Key Investment Areas for Web Experience
Content Social Analytics Mobile
Integration
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50. Av
Web Analytics a il
No
w
 IBM partners with market-leading web analytics
companies to support key use cases out of the
box
 WebSphere Portal is instrumented out of the
box
• 35+ integration points with ability for customers to
add additional metrics including logging for WCM
content
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51. Be
ta
Overlay of Analytics V8
 Overlay analytics results from your analytics software directly in context.
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52. Be
Adding Analytics Tags ta
V8

53. Key Investment Areas for Web Experience
Content Social Analytics Mobile
Integration
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54. IBM Web Experience Mobile Strategy
 Web connected mobile devices are outgrowing PC's
 Three ways of developing mobile applications:
– Native apps
– HTML-based apps
– Hybrid apps (browser based native app)
 Our focus have primarily been on HTML-based apps
 Mobile Support in Websphere Portal V8
– Mobile Portal Accelerator (Transcode to virtually any device. Support for 8500+ devices.)
– Mobile Theme (Support for highly capable devices such as Android, iOS and Blackberry
devices)
– Device segmentation through virtual portals

55. IBM WebSphere Portal Mobile Experience
 Mobile theme that targets: iPhone, Android and Blackberry
 Makes a website look and behave just like a mobile application
 Lightweight, visually rich, exploiting HTML5 and CSS3 visual effects
 Offline support

56. Mobile Strategy continued
 Mobile First!
– IBM supported principle for web design
 IBM Worklight
– Develop native, hybrid and web applications in one single
development environment
 Support for responsive web design
– Makes your site automatically adjust to a specific device
– Single theme for all devices. No need for special mobile theme

57. Key Investment Areas for Web Experience
Content Social Analytics Mobile
Integration
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58. Po
r
Be tal 7
Sharepoint Integration ta
v8 +
• Discover SharePoint servers using the
new Omnifind crawler now entitled as http://www.yourcompany.com/
wps
a feature of Portal 7.0
Web Application Bridge
• Access SharePoint sites and
teamrooms through an IBM Portal
interface using the new Web
Web Experience
Application Bridge, with a simplified Factory
configuration process* SharePoint Site
• Single Sign-On: IBM Portlet for
Exchange supports Microsoft
Exchange 2010 for Mail and Calendar Custom Apps or Sharepoint
Document Library
functions leveraging new Exchange
Web Services.
* Supports SharePoint 2007
today, with 2010 to follow
• Access SharePoint 2010 documents or
services through
• CMIS interface in IBM Web Content
Manager 8.0 beta
• New CMIS builders in Web
Experience Factory 7.0.1 Do you know where SharePoint
servers are on your intranet?
New Omnifind crawlers entitled
in IBM Portal Extend let you
locate them easily

59. Av
WebSphere Portal / SAP Integrator a il
No
w
• WebSphere Portal Integration with SAP Netweaver Portal Services
– iView and Page: Supported through
Portal Administration Tools
– Navigation: integration of role-based
SAP navigation into WebSphere Portal
– Single Sign On (SAML 2.0, Basic Auth)
Role Based
– Corporate Branding – ability to align Navigation from
WebSphere Suite and SAP
Business
Portal SAP
federated into
WebSphere Portal
User Interface Component
(e.g. SAP Portal iView,
ABAP WebDynpro)
Business Package
(Pages, Worksets, Roles,
Navigation service,…)
Page from SAP in
Business Service WebSphere Portal
(mainly ABAP, some Java)
© ۲۰۱۱ IBM Corporation ۵۹

60. Po
rta
Integration of IBM Experience Designer l8
Project “Nitro”:
 Interactive Content - design/deploy in Portal
 Targets business users, Web content authors
 Whole solution: data collection to database
 Dynamic show/hide content, data validation
 Page staging/sequencing as configuration
 User and group access control
 Simple reporting and export to spreadsheet
 Agile, Easy to Use - Reduces development cycle
times.
 Mobile-ready – Targets web browsers and
smartphone browsers
 Compile Architecture – Can directly target other
platforms
 Highly Performant - Scales for B2C/G2C
deployments.
 Compelling Experiences - Best-of-breed Web 2.0
technology
 Integrates Easily - Complements Portal, SOA and
BPM investments
Nitro lets users to create data collection solutions in Portal, for Portal
as interactive content, avoiding costly software development cycles.

61. Agenda
 IBM Web Experience Strategy and Focus Areas
 What's New?
 Focus Areas for later 2012 and into 2013
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62. Focus Areas Moving Ahead
●
Making the whole greater than the sum of its parts
●
Enhanced analytics integration
●
Enhanced social integration
●
Commerce integration
●
Empowering marketers
●
Visual creation of segments and campaigns
●
A/B & Multi-variate testing
●
Enhanced micro-site creation features
●
Enhanced rich media support
●
Mobile, mobile, mobile
●
Improved themes & responsive design
●
Content authoring /approval from mobile devices
●
Smart transformation of content for mobile devices
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63. We have lots more to show but too little time!
Please talk to us after this session or contact us below to
come and discuss the Exceptional Web Experience in greater
detail with you.
Michael Broekman – Client Technical Professional
– Email: mbroekman@se.ibm.com
Niklas Lindström – Client Technical Professional
– Email: niklas.lindstrom@se.ibm.com
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