Lola McIntyre, M.M., Pianist | REALTOR® Lola McIntyre, P.C. d/b/a McIntyre Music | d/b/a Mcintyre realty for CENTURY 21 Scheetz

What’s All A-Twitter?

Let’s Have Some Fun... How Many Icons Can You Identify?

Web 1.0 ~ Static to Interactive In 1999... Hyperlinks were important A web site with a sound file was special The beginnings of niche marketing and the rise of garage businesses were taking hold

Web 2.0 Web 2.0 term, took hold at the O’Reilly Media 2.0 Conference in 2004 Further References: Web 2.0 (Wikipedia) http://en.wikipedia.org/wiki/Web_2.0 What is Web 2.0? http://www.oreillynet.com/pub/a/orei lly/tim/news/2005/09/30/what-is-web-20.html Comparison chart from “What is Web 2.0?”, O’Reilly, cited below.

Social Networking Peer Editing Blogs Real Simple Syndication RSS (Due to exponential growth of the web as a user-formed application, to call the above List and their respective Icons “abridged”, is an understatement!) Early, Familiar Examples: Amazon.com | Wikipedia | EBay Web 2.0 is the next phase of the internet The application continually evolves with use by its users “ Others who selected what you like, also like ...” “ Write a Review and share with others...”

Web 3.0? Many are attempting to define it Many are attempting to coin a new descriptive word But all agree...

Web 3.0 We are at a PRECIPICE Video and sound on next slide

The web is only 5,000 days young. Let’s speculate about the next 5,000 days... Listen to Kevin Kelly at the EG 2007 Conference from this TedPartnerSeries video Cast your DiggIt Vote Here: http://digg.com/general_sciences/TED_Predicting_the_next_5_000_days_of_the_web Original Source: http://www.ted.com/index.php/talks/kevin_kelly_on_the_next_5_000_days_of_the_web.html Web 2.0 Marketing Strategies Slide 8 Greater Indianapolis Referral League Summit August 24,2008 | Renaissance Marriott North | Indianapolis, IN Lola McIntyre , M.M., REALTOR® CENTURY 21 Scheetz | A top-tier Century 21 Brokerage | Indiana USA

Get Me Started Boot Camp Emerging on-line Communication Strategies

Getting Started . . . Set up a LinkedIn Account http://www.linkedin.com Write Your Profile Upload a Photo

Set up a LinkedIn Account

http://www.linkedin.com

Write Your Profile

Upload a Photo

Contact your Wireless Phone Service “ Do I Have Text Messaging?” “ What Would It Cost For Unlimited Messaging?” Set up a Twitter Account Follow Your Friends Search for others to follow Send texts to mobile phone

Contact your Wireless Phone Service

“ Do I Have Text Messaging?”

“ What Would It Cost For Unlimited Messaging?”

Set up a Twitter Account

Follow Your Friends

Search for others to follow

Send texts to mobile phone

iGoogle Set up iGoogle Tabs can be shared Determine different tabs Download Google Reader Think of a topic or client’s topic Find a site with a news feed Send RSS to that iGoogle tab

iGoogle

Set up iGoogle

Tabs can be shared

Determine different tabs

Download Google Reader

Think of a topic or client’s topic

Find a site with a news feed

Send RSS to that iGoogle tab

Find a Blog Host If you already have a web site, check to see if your host plan supports a Blog If you do not have a web site, consider beginning with an easy start Look for good blog examples in your field Study your competitors’ blogs Take your time setting up your own blog

Find a Blog Host

If you already have a web site, check to see if your host plan supports a Blog

If you do not have a web site, consider beginning with an easy start

Look for good blog examples in your field

Study your competitors’ blogs

Take your time setting up your own blog

Download iTunes Go to iTunes Store Search Web 2.0 in: Podcasts Videocasts iTunes U Listen to current topics via your computer Invest in an iPod Listen & learn in car, at the gym, etc.

Download iTunes

Go to iTunes Store

Search Web 2.0 in:

Podcasts

Videocasts

iTunes U

Listen to current topics via your computer

Invest in an iPod

Listen & learn in car, at the gym, etc.

Marketing Readiness Watch

Studio 2.0 Strategies Readiness Watch All Plugged in with web as application Storage on-line instead of own computer Mobile Computing Mutual Sharing Multi-User Blogs Virtual Worlds for Business Use Just as the iPod changed culture, So too, will the iPhone change our world as we knew it

Implications... In the 1930’s people gathered around the family radio In the 1940’s my mother’s living room carpet had worn spots where the neighbors gathered to watch boxing on television In the 1960’s our family gathered around a neighbor’s tv to watch Walt Disney on a Sunday evening... in color In 1985, William “Russ” McIntyre invented the Universal Remote Control, with patented ‘smart’ ‘Learning’ feature In 1997, our family members took turns at the family desktop computer In 1998 both my husband and myself had our own cell phones In 2004, all our family members had minicomputers on us at all times In 2009, we owned ‘smart phones’ with Instant Messages & Emails being sent & answered directly from our phones

Implications... For the first time in history communication has become individualized Project Tomorrow CEO, Julie Evans, stated at the Independent Colleges of Indiana Technology Summit 2008 that over 40% of second graders say they have regular access to mobile devises ...and our kids say they have to power down to go to school The Net Generation (born on or after 1982) says Email is not their communication devise, it is merely a transportation system - a way to attach and send an assignment to their teacher. Instant messaging is their communication systemt.

The tail wags the dog. It is time to rethink how we do business. “Step on to the footbridge...”

Studio 2.0 Engagement Ideas All We Need Is a Beginning Linked In Facebook Smaller Indiana Twitter Your Own Blog or Web Site How Are They Different From Each Other? Linked In is - Rolodex Meets Job Fair Facebook is - Class Reunion Smaller Indiana is - Artists’ Circle Twitter is - Post Concert Reception

Studio 2.0: Attract Brand & Engage Broaden & deepen your digital footprint Set-up a simple profile on a favorite on-line ‘COMMUNITY’ Be the EXPERT! Blog About Your Musical Passions On Your/Other Blogs, Twitter, FB, LinkedIn Updates Start Your Own Group on Smaller Indiana & LinkedIn Create a Facebook Fan Page Create a YouTube Channel Offer Video Practice Tips Weekly 3 minute monologues about favorite composer Interview others Ask your students to ‘Friend’ you on Facebook & Dialogue Learn from others Search for live feeds about your favorite topics http://search.twitter.com then search term by placing a # before the term (#Mozart) COLLEGES See me about Building Music Department SEO to Attract Incoming Music Majors & Focus Graduate School Radars About Your Programs & Graduates Raises departmental google search results for school, department, & Student Events

Broaden & deepen your digital footprint

Set-up a simple profile on a favorite on-line ‘COMMUNITY’

Be the EXPERT!

Blog About Your Musical Passions

On Your/Other Blogs,

Twitter, FB, LinkedIn Updates

Start Your Own Group on Smaller Indiana & LinkedIn

Create a Facebook Fan Page

Create a YouTube Channel

Offer Video Practice Tips

Weekly 3 minute monologues about favorite composer

Interview others

Ask your students to ‘Friend’ you on Facebook & Dialogue

Learn from others

Search for live feeds about your favorite topics

http://search.twitter.com

then search term by placing a # before the term (#Mozart)

COLLEGES

See me about Building Music Department SEO to Attract Incoming Music Majors & Focus Graduate School Radars About Your Programs & Graduates

Raises departmental google search results for school, department, & Student Events

MTNA 2.0: Attracting & Engaging Today’s Music Students Presented to IMTA Convention 2009 Indiana Music Teachers Association is the State Chapter of the Music Teachers National Association (MTNA) MTNA 2.0: Attracting & Engaging Today’s Music Students By Lola McIntyre , M.M. Pianist | REALTOR LOla McIntyre, P.C. d/b/a McIntyre Music d/b/a McIntyre Realty for CENTURY 21 Scheetz