Social networking Nigel Gibson AL Conference 07/06/08
What are we going to do? <ul><li>We’ll look at what we might mean by “social networks” </li></ul><ul><li>We’ll look at the...
Before we start <ul><li>Do you read Wikipedia? </li></ul><ul><li>Do you use Amazon? </li></ul><ul><li>Do you use IMDB? </l...
In the beginning <ul><li>As a basic unit a family is a social network </li></ul><ul><li>And it’s part of a wider network <...
So…… <ul><li>The relationships might be through work, children’s school or activities, wider family, neighbours </li></ul>...
A network <ul><li>My friends </li></ul><ul><li>………… . all have friends </li></ul>
You get the idea
People  <ul><li>So you have friends and they have friends </li></ul><ul><li>You might know some and you might not know oth...
Online social networking
Primordial soup <ul><li>In the beginning there was ARPA net (1969) </li></ul><ul><li>And CYCLADES (Early 70s) </li></ul><u...
Online <ul><li>One of the first viable online communities was  The WELL  (the Whole Earth ‘Lectronic Link) established in ...
The kids are alright <ul><li>Fast forward because the birth and development of the WWW is a whole different story </li></u...
http://xkcd.com/256/
Blogs <ul><li>As soon as people could write to the Internet some started keeping online journals </li></ul><ul><li>This be...
FaceBook <ul><li>Originally started so that US college graduates could keep in touch </li></ul><ul><li>70 million users </...
So people are talking <ul><li>And sharing things </li></ul><ul><li>Flickr  to share photos </li></ul><ul><li>YouTube  to s...
Instant <ul><li>Twitter is a microblogging site </li></ul><ul><li>Messages (tweets) limited to 140 characters </li></ul><u...
So what is it all for? <ul><li>We “manage” who we talk and listen to  </li></ul><ul><li>Some of my FOAFs are very smart in...
Someone can answer my question
Why do people contribute? <ul><li>Gift economy – not a new idea, dates back to the Stone Age </li></ul><ul><li>Reciprocal ...
SociaLearn assumption <ul><li>There is a major shift in society and education driven by the possibilities new technologies...
Image by M Weller and taken from presentation, Social:Learn on SociaLearn site
To quote a good book Image from: http://is.gd/rH1
Summary <ul><li>we can use the web as passive consumers or </li></ul><ul><li>we can become activists and </li></ul><ul><li...
If you want to try <ul><li>Take a look round </li></ul><ul><li>Find somewhere you feel comfortable </li></ul><ul><ul><li>B...
<ul><li>Any questions? </li></ul>
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Social Networking

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Social Networking

  1. 1. Social networking Nigel Gibson AL Conference 07/06/08
  2. 2. What are we going to do? <ul><li>We’ll look at what we might mean by “social networks” </li></ul><ul><li>We’ll look at the topography of online social networks </li></ul><ul><li>I’ll offer a fast pass over some current technologies and SociaLearn </li></ul>I X
  3. 3. Before we start <ul><li>Do you read Wikipedia? </li></ul><ul><li>Do you use Amazon? </li></ul><ul><li>Do you use IMDB? </li></ul><ul><li>Do you edit Wikipedia? </li></ul><ul><li>Do you offer reviews on Amazon? </li></ul><ul><li>Do you offer reviews on IMDB? </li></ul>
  4. 4. In the beginning <ul><li>As a basic unit a family is a social network </li></ul><ul><li>And it’s part of a wider network </li></ul>
  5. 5. So…… <ul><li>The relationships might be through work, children’s school or activities, wider family, neighbours </li></ul><ul><li>We might not know all the people a partner or child or parent knows </li></ul><ul><li>This means we can access different networks through our closest network </li></ul>
  6. 6. A network <ul><li>My friends </li></ul><ul><li>………… . all have friends </li></ul>
  7. 7. You get the idea
  8. 8. People <ul><li>So you have friends and they have friends </li></ul><ul><li>You might know some and you might not know others but they are FOAF </li></ul><ul><li>Friends of a friend </li></ul>
  9. 9. Online social networking
  10. 10. Primordial soup <ul><li>In the beginning there was ARPA net (1969) </li></ul><ul><li>And CYCLADES (Early 70s) </li></ul><ul><li>And ALOHANet (1970)(My favourite) </li></ul><ul><li>And other local and national networks </li></ul><ul><li>And, finally, The Internet linked them all together into a network of networks (from 1974) </li></ul><ul><li>And what drove all these developments was people wanting to talk to each other </li></ul>
  11. 11. Online <ul><li>One of the first viable online communities was The WELL (the Whole Earth ‘Lectronic Link) established in 1985 and still going strong </li></ul><ul><li>Started in the Bay area of San Franscisco on a bulletin board </li></ul><ul><li>They “engineered” the start by charging membership but inviting “interesting” people to join for free </li></ul><ul><li>Then, in 1991, the web arrived </li></ul>
  12. 12. The kids are alright <ul><li>Fast forward because the birth and development of the WWW is a whole different story </li></ul><ul><li>As of 31 March 2008, 1.407 billion people use the Internet according to Internet World Stats </li></ul><ul><li>Friends Reunited - launched 2000, sold in 2005 for £120M with 15M users </li></ul><ul><li>MySpace started in 2002 - 110 million members </li></ul><ul><li>15 million people use Geni.com to build their family tree </li></ul><ul><li>Other SNS include Bebo, Hi5 and FaceParty </li></ul>
  13. 13. http://xkcd.com/256/
  14. 14. Blogs <ul><li>As soon as people could write to the Internet some started keeping online journals </li></ul><ul><li>This became more widespread as the web made setting up and keeping a blog a simple task – a blog is a “web log” </li></ul><ul><li>Some are influential in specific areas – frequently American politics </li></ul>
  15. 15. FaceBook <ul><li>Originally started so that US college graduates could keep in touch </li></ul><ul><li>70 million users </li></ul>
  16. 16. So people are talking <ul><li>And sharing things </li></ul><ul><li>Flickr to share photos </li></ul><ul><li>YouTube to share videos </li></ul><ul><li>Slideshare to share presentations </li></ul><ul><li>Share bookmarks on Del.icio.us </li></ul><ul><li>We can aggregate what we are doing on FriendFeed </li></ul><ul><li>And in doing so we create networks </li></ul>
  17. 17. Instant <ul><li>Twitter is a microblogging site </li></ul><ul><li>Messages (tweets) limited to 140 characters </li></ul><ul><li>Can be sent from mobile devices </li></ul><ul><li>Delivered in real time </li></ul><ul><li>Can be distributed to other applications </li></ul><ul><li>Find and follow friends and friends of friends </li></ul>
  18. 18. So what is it all for? <ul><li>We “manage” who we talk and listen to </li></ul><ul><li>Some of my FOAFs are very smart indeed </li></ul><ul><li>I can access a network of experts </li></ul><ul><li>Relationships of trust </li></ul><ul><li>“ Hive mentality”, synergy, power of collaboration </li></ul><ul><li>About psychogeography </li></ul>http://nogbad.wordpress.com/2008/06/03/how-social-networks-work/
  19. 19. Someone can answer my question
  20. 20. Why do people contribute? <ul><li>Gift economy – not a new idea, dates back to the Stone Age </li></ul><ul><li>Reciprocal altruism </li></ul><ul><li>By contributing we create capital – we increase the chances of being helped if they have a question </li></ul><ul><li>We add value to the global commons </li></ul>
  21. 21. SociaLearn assumption <ul><li>There is a major shift in society and education driven by the possibilities new technologies create for creating and sharing content and for social networking </li></ul><ul><li>NB: This is a dialogue about futures – not a prediction </li></ul><ul><li>SociaLearn suggests that instead of a VLE we’ll create personal learning environments </li></ul>http://www.open.ac.uk/blogs/socialearn/index.php
  22. 22. Image by M Weller and taken from presentation, Social:Learn on SociaLearn site
  23. 23. To quote a good book Image from: http://is.gd/rH1
  24. 24. Summary <ul><li>we can use the web as passive consumers or </li></ul><ul><li>we can become activists and </li></ul><ul><li>contribute but </li></ul><ul><li>whatever we do </li></ul><ul><li>we can still turn it all off </li></ul>
  25. 25. If you want to try <ul><li>Take a look round </li></ul><ul><li>Find somewhere you feel comfortable </li></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Watch what others are doing </li></ul><ul><li>Dip your toe in the water </li></ul>
  26. 26. <ul><li>Any questions? </li></ul>

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