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Social Search Trumps Search
 

Social Search Trumps Search

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For the 1st time, Social Search beat Search for me...a few slides on the experience

For the 1st time, Social Search beat Search for me...a few slides on the experience

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    Social Search Trumps Search Social Search Trumps Search Presentation Transcript

    • Social Search Trumps Search
      Simon Baptist
      Group Head of Social Media, European Directories
      29th June 2011
    • Background
      Yesterday, 28th June, I was asked to suggest a location to meet someone from my network for an after-work drink
      I remembered that a new bar is due to open today that is half-way between his office and mine
      I was very surprised at the results of how I found the company to pass onto him
      2
      Commercial in Confidence
    • I Did a Named Search on Google.Result = Not Found
      3
      Commercial in Confidence
    • I Decided to Try Facebook Search.Result = Found!
      4
      Commercial in Confidence
    • Thoughts
      This one example could be an outlier but for me personally it was interesting for a couple of reasons:
      The initial fact that I thought to search on Facebook after Google failed
      The surprise I had when I got the result I was looking for
      What does it mean
      • I take it as another positive note for the “you need to be in it to win it” reason for companies to have a Facebook presence
      And not forgetting
      • I Liked The Craft Beer Co. in the Facebook search results and all that entails in terms of Commercial Conversations for Lead Generation
      5
      Commercial in Confidence