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Social Search Trumps Search

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For the 1st time, Social Search beat Search for me...a few slides on the experience

For the 1st time, Social Search beat Search for me...a few slides on the experience


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  • 1. Social Search Trumps Search
    Simon Baptist
    Group Head of Social Media, European Directories
    29th June 2011
  • 2. Background
    Yesterday, 28th June, I was asked to suggest a location to meet someone from my network for an after-work drink
    I remembered that a new bar is due to open today that is half-way between his office and mine
    I was very surprised at the results of how I found the company to pass onto him
    2
    Commercial in Confidence
  • 3. I Did a Named Search on Google.Result = Not Found
    3
    Commercial in Confidence
  • 4. I Decided to Try Facebook Search.Result = Found!
    4
    Commercial in Confidence
  • 5. Thoughts
    This one example could be an outlier but for me personally it was interesting for a couple of reasons:
    The initial fact that I thought to search on Facebook after Google failed
    The surprise I had when I got the result I was looking for
    What does it mean
    • I take it as another positive note for the “you need to be in it to win it” reason for companies to have a Facebook presence
    And not forgetting
    • I Liked The Craft Beer Co. in the Facebook search results and all that entails in terms of Commercial Conversations for Lead Generation
    5
    Commercial in Confidence