The document is an internship portfolio for Janeé Weller. It includes a table of contents, introduction, summary of skills acquired, letters of evaluation, and work samples from an internship at Hoopla Events. The internship tasks included researching and updating products on the company's Etsy shop to improve searchability, inventory packaging, and creating a 6-month editorial calendar for the company's Facebook page to promote its electrical business. Samples of the Etsy product research and Facebook calendar are provided.

1. Internship Final Portfolio
By Janeé Weller

2. 2
Table of Contents
Table of Contents pg. 2
Introduction/Overview pgs. 3-4
Summary of Skills acquired pg. 5
Letters of evaluation pgs. 6-7
Work samples/Projects pgs. 8-14

3. 3
Hoopla Events Internship:
www.hooplaevents.net
About the Business:
At Hoopla Events, we want you to leave the details to us. After all, everyone
loves a party, but not necessarily all the planning that goes into throwing an
unforgettable one.
While many people find it stressful to sift through ideas and pin down
particulars, at Hoopla Events we think that’s the best part. We’ll meet with you,
get to know you, and then learn what inspires you so we can help unfold your
dreams for your event. We’ll make your party dream your party reality. From
designing favor bags to hiring vendors, you can leave the preparation’s to us!
Hoopla Events can help you create a memorable, one-of-a-kind experience with
as little or as much guidance as you prefer, whether you’re planning your child’s
first birthday, your company’s annual party or your organization’s fundraising
gala.
Our passion for entertaining and eye for striking details add personality, fun,
and polish to any event: from elegantly understated to fabulously over-the-top.
It’s your event and the theme should reflect your personality, but you should
also get to sit back and enjoy the party alongside your guests.
From the first spark of an idea to the oohs and aahs of delighted guests as they
arrive, Hoopla Events brings experience, top-notch vendor contacts, and
industry knowledge to each unique occasion.
So whether you want a simple, stylish wedding, a cherished birthday or
anniversary party, or a show-stopping and effective fundraiser, call Hoopla
Events today to schedule a meeting and unfold your own dream.

4. 4
Detailed Internship Description:
I am Krista O’Byrne and I am the planner and owner of Hoopla Events and the
President at Capital Electric. I am looking for an intern with an interest in event
planning and a background in marketing. One of my projects requires researching and
updating products on Etsy. An individual with experience in this social media outlet is
preferable, but an intern who is a quick learner is also acceptable. A majority of the
projects can be completed remotely. Therefore, the intern must be able to work
independently. The intern will also be working with inventory and must have
organizational skills. During photoshoots the intern will need skills in paying attention
to small details. I also help run an electrical business with my husband. I need some
research done to develop awareness for my electrical business via our Facebook page.
This requires the intern to have some knowledge of social media and able to interact
with it appropriately.
Tasks and Projects:
1. Research and update selected listed products on Etsy.
www.etsy.com/shop/hooplaevents
- Research/Update selected products to increase their search ability and
viewings which will increase their sales.
-create new listings
-upload photos/prices
2. Inventory Responsibilities
-repackaging products in bulk into smaller quantities
3. Research a content schedule that develops awareness for an electrical
companies Facebook page. https://www.facebook.com/Capital.Electric.Wa/

5. 5
Summary of Skills acquired:
 Awareness of my own ability to work independently on specified projects
 Ability to create an editorial calendar for Facebook for six months from start to
finish (including research, organizing a draft, and creating a final organized
calendar)
 Developed a familiarity with Etsy which is a current growing social media
outlet
 Created a systematic research method to accurately record and improve key
words to increase visibility of a product on Etsy
 Participated in packaging inventory and branding products in preparation of
shipping them to customers
 Researched and learned how to use Hashtags effectively on Facebook
 Familiarized myself with the copyright laws of citing articles and images
properly on Social Media

6. 6

7. 7

8. 8
Work samples/Projects
Facebook Editorial Calendar for Capital Electric:
My first project was to create an editorial calender for Capital Electric. I started
completely from scratch. Capital Electric did have a Facebook page, but they weren’t
actively promoting themseleves and their services on their social media channel to ato
stay relevant and available to customers. I looked to the competitors in the Olympia,
Lacey, and Tumwater area, but most of the competitors merely had a website, and no
social media presence. It was only after I extended my search to the major cities
around this area like Seattle and Portland that I was able to grasp an idea of what
methods were used to have an effective presence on Facebook. I did a lot of research
and I was able to compile a simplified 2 page rough draft that I was able to send to
Krista for approval with the ideas I had seen these other companies in this feild using.
I used this research as my base as I started putting together the final editorial calender.
Rough Draft Outline for Editorial Calender:
When to Post?
Research on posting for Fridays: 1-4 pm on Fridays is the best time also Friday
afternoons people are more in a good mood because they are looking forward to the
weekend.
They recommend some light hearted posts. I was able to find multiple jokes that were
clean and light-hearted. I thought that this would be a good fit for some of the lighter
posts. We wouldn’t necessarily have to post one every week. It could even be once a
month or every other week. I am still brainstorming other light-hearted and upbeat
posts to put out there.
- Support of the Seahawks during football season might be an idea for an upbeat
post in this area . I can look up the schedule for big games.
Some other times that are good to post throughout the week include:
1pm to get more shares
3pm to get more clicks
12-1 on Sat & Sun
3-4 on Wed

9. 9
How many times to post each week?
I found that other electrical companies in the cities posted about twice a week/ three
times a week. Since Capital Electric is a small company I would lean more towards
posting twice a week. Most of the time the larger companies that post three times a
week or more have a blog or other social media cites that they link themseleves to and
since we don’t have those oppertunities its probably best to stick with posting only
twice a week.
Articles/Blog Posts:
I found different articles/blog posts that relate to electrical content. For example, I
found articles relating to tips for saving energy throughout the seasons. I was
thinking of posting possibly one of these once a week or every other week.
Informative Graphic Diagrams:
I looked for some graphic diagrams that explain this same process (of saving energy).
It would be a different way to see the information and it might help break-up the
articles. A visual graphic is more likely to be seen as opposed to article to which is an
added bonus.
The value of Images:
I still need to look up images that would work for posting during holidays. I saw that
another company had their brand in the corner of the picture. I was wondering
whether your company already had something like that easily accessible or not. It
might be another way to get your brand out there. I am not too sure if that would be
extremely complicated or whatnot so I would probably have to do some more
research.
Ideas gathered from other Electrical Companies pages:
-Images of different projects.
-If there is any community events that Capital Electric sponsors. It would help
draw awareness to your company to the audience that participates in the event.
-Posting any awards that the company has won.
-Updating the reviews on FB a lot of them are from four years ago
-Creating posts that bring awareness to your company’s service. I noticed that
another electrical companies post’s included a small paragraph, but there wasn’t

10. 10
anything that would grab the attention of a person scrolling through their FB feed.
I thought maybe by incorporating an image it may draw more attention to the post
as well as keeping posts some posts short, sweet, and to the point.
-Adding images to posts to draw attention to followers
Hashtags on Facebook?
I also did some further research on Hashtags. It may be something to look into as
well. These are just the notes that I found researching hashtags on FB.
Connecting to relevant hashtags could be a way to branch out to different audiences.
Even potentially connect to people that are asking for an electrician. However, the key
isn’t to use too many in your posts.
-local business use the name of your city
-Hashtagify.me
- use it at the end of the paragraph
-relevant keywords that are a part of your post
-If sponsoring an activity use their hashtag to connect yourself to that group
- to see if a hashtag has any traction is to simply do a hashtag search using
Facebook graph search
-#FacebookTips is a place to look at when trying to test out different hashtags
- Ask the question of; What's my objective?
Good questions to ask when using Hashtags?
 Is it to make my brand more searchable?
 Is it to launch a product or service?
 Is it to monitor my brand presence?
 Is it to cross promote over other sites?
 Is it to get involved in or to incite conversation?
https://www.postplanner.com/how-to-use-hashtags-on-facebook/
Tips

11. 11
Other Thoughts:
I came up with another idea after reading a lot of the articles that had self-help
electrical tips. I thought that highlighting one of these common questions/fun facts
in a post would be an easy and helpful way to give similar advice to customers as the
links to articles. I think that people would are more likely to read a two sentence post
in comparison to clicking on a link to a helpful article.
Sample of an Editorial Calendar month on an Excel Sheet:

12. 12
Etsy Shop Research:
I will be updating and researching products search ability on Etsy. I will look at the
thirteen key words that Krista has already set up for her products on her Etsy shop
and I will see when and what words are used for the products to pop up on a search. I
will also take a look at competitors that are selling the same products and what words
they are using. I will check to make sure that these competitors have a lot of sales
before I record their key words. I will also be checking to see if Krista’s shipping cost
is in alignment with other competitors shipping in the United States. Finally, I will
check to make sure that all the links her product pages work. This task is very detail
oriented and takes a lot of time to complete each product. I will include some samples
of products I did as well as the process I used to gather the information that was
needed.
Research Samples:
Ahoy There Pirate Paper Cups
-Paper & Paper Supplies (pirate cups) pops up on 1st page 8th row after competitors
same product.
-Table top décor (table decor pirate cups) pops up on 1st page on 1st row out of 6
random items.
Explanation:
I would start with the product list that are connected to this product like above.Then,
I would search using these key words. I had to keep in mind that I needed to format
my search words in a way a customer would likely search for that product.
For example, on Etsy Paper & Paper Supplies includes all party supplies and it is a
pretty broad category. If a customer were to be searching for cups that were for a
pirate party using this category, then they would have to use pretty specific search
words like pirate cups in order to get the product that they would want to pop up.
I also, included where the product popped up on the page to see if there were any
patterns. A lot of the time the same competitor’s same product would continue to
pop up before Hoopla’s product. This generally was an indicator that the competitor
had slightly better searchable key words that would continually bring up their product

13. 13
in the search or sometimes the product was slightly less expensive. It was an easy way
for me to check into this issue.
I also highlighted the key words of search results that needed attension. An example
of a search like this is Table Top Décor. Every time I would search this word
regardless of the product it was with it would always bring up the most random search
results. I highlighted these words because it would be easier for me and my employer
to see what the important issues where to change when scrolling through a 15 + page
document.
Competitors Suggestions:
Suggestions: CastlesandCupcakes Fav Shop 691/ 1490 Sales
•Party Supplies
•Tableware
•Striped paper cups
•Party cups
Explanation:
CastlesandCupcakes is an example of an Etsy Shop that had a lot of similar products
as Hooplaevents Etsy Shop. First, I would check to see if it was a good competitor
by their sales and whether or not it was customer’s favorate shop. As long as they
were higher then Hooplaevents, then I would take a look at their key words. I would
only list the words that Hoopla products didn’t include.
Then, I would underline the words that were either used multiple times with other
competitors, simple descriptive words, or words that connected to a good
category/theme. An example of simple descriptive words that were often missed by
Hooplaevents were colors. For example, I would search black cups or black and white
cups and a competitor’s product would pop up before Hoopla’s product because it
didn’t have this simple key word. I underlined those words because it would be easier
for me and my employer to see what the important words where when scrolling
through a 15 + page document.

14. 14
Research Newer Products:
I researched and listed suggestions from competitors before the product collections
were listed on Etsy. I had the product collection name and I found the key words that
competitors were already using. I compiled a list with these suggested words.
Inventory Packaging:
I packaged balloons. I had to look up how many balloons were packaged in a bag as
advertized on the Etsy Shop. I packaged the balloons and I put the brand sticker on
each bag. I was even able to package some of the newer balloons that weren’t on the
Etsy shop yet. I did help come up with the idea to packaging two of the red, pink, and
light pink heart balloons together.