2. 20/20 EyeCare, P.S.C.
215 Central Avenue, Suite #101
Louisville, KY 40208
Phone: (502) 636-5766
Fax: (502) 636-5767
Website: 2020icare.com
Brian Huseman
Optometrist
National Brands Local Businesses
Transition from National to Local
3. Mobile Advertising Best Practices
Affordable price point
Quality campaigns at lower cost
Stay local
Attract customers where they work, live, play
Strong calls to action
Engaging messaging on banner and landing pages
Be creative
Think outside of brick and mortar
Under promise, over deliver
Help set expectations from the start
4. Affordable Price Point
• Up to 20,000 banner impressions for $100/month
• Up to 40,000 banner impressions for $200/month
• Up to 100,000 banner impressions for $500/month
For as low as $100, local advertisers get the same local targeting
and day parting as large powerful brands
What You Get
• Custom designed banner ad and landing page
• Strong calls to action
• Target audience down to a 1 mile radius based off address
• Only advertise during hours of operation
• Monthly performance report
5. Stay Local
Flex-FencingTM enables advertisers
to effectively reach nearby
potential customers by displaying
mobile banner ads within a mile
radius of their business and
expands outward as needed based
on traffic availability
Flex-Fencing
6. Strong Calls to Action
Goal
Increase interest in vehicles at a local Texas
car dealership
Solution
Target consumers in proximity to the car dealership
Promote multiple offers in the creative
• Banner:
• $49 Down, Over 2,500 Cars in Stock
• Landing Page:
• Free oil changes for a year
• $100 gas card with purchase of new car
• Free window tint with purchase of new car
Result
After three months, the average cost per consumer-
initiated secondary engagement = $12.50
7. Strong Calls to Action
Goal
Drive spring enrollment at community
college
Solution
Created two landing pages and
measured performance based on on-
hours and off-hours
Result
Off-hours campaign produced 72% of
the campaign’s secondary actions
On-hours Landing Page Off-hours Landing Page
8. Be Creative
Goal
Increase clientele for personal injury lawyer
Solution
• Geo-fence 20 local hospitals to target accident victims
and family members
• Keep within 0.5 mile radius of locations to target
Result
After three months, the average cost per consumer-
initiated secondary engagement = $14.23.
These great results resulted in campaign renewal.
9. Be Creative
Link banner ads to UpSnap custom
landing pages, Facebook Company
Pages, Twitter Profiles, company
websites, or any other URLs!
Direct Linking
10. Under Promise, Over Deliver
Numbers reflect 30 days of actual campaigns with $100 monthly spend (Up to 20,000 impressions a month)
Express Employment Professionals
42,145 mobile impressions
237 banner clicks per month
14 secondary actions per month
Success > Double the Investment