Final verision

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Final verision

  1. 1. Kristi Arii Kimberly Bak Kristen Bak Phil Mayer
  2. 2. • Company and Campaign Overview • Goals and Strategies • Outcomes and Measurements By Week • Sales Figures • Google Analytics • Learning Objectives • Group and Client Dynamics • Recommendations Agenda
  3. 3. • Jimmi's Bar and Grill is a neighborhood bar located in Fullerton, California. • James Bak, the client, has owned the establishment for 13 years. • Jimmi's Bar and Grill sells a variety of alcoholic beverages which include beer, wine, shots, and mixed drinks. Company Overview
  4. 4. • Do not exceed an average CPC of $1.00 • Achieve a CTR of over 1.2% • Maintain an average position of 1.2. • Achieve 250 Clicks • Spend $250 budget Campaign Overview
  5. 5. • Increase alcoholic beverage sales from $150,000 to $180,000 • Increase brand identity of Jimmi's Bar and Grill • Have more college students come to the establishment Campaign Goals
  6. 6. • Adjusting keywords from phrase exact matches to more general words to all the campaigns • Adding additional ads to the Brand campaign • Deleting and creating ads from the Promotions Campaign • Adding more keywords to the Entertainment Campaign Evolution Strategies
  7. 7. Campaign Clicks By Week
  8. 8. Campaign Impressions by Week
  9. 9. Campaign CTR By Week
  10. 10. Campaign Avg. CPC By Week
  11. 11. Campaign Cost By Week
  12. 12. Campaign Avg. Position By Week
  13. 13. Outcomes Campaign Clicks Impr. CTR Avg CPC Cost Avg. Pos. Brand 147 121,452 0.12 $0.61 $89.39 2.2 Entertainment 147 55,214 0.27 $1.02 $148.71 1.8 Promotions 37 44,705 0.05 $0.32 $11.90 2.9 Total 331 221,371 0.15 $0.76 $250.00 2.2
  14. 14. Jimmi's Bar & Grill Sales Figures 0 5000 10000 15000 20000 25000 Monthly Sales Figures January Feburary March April 2012 Monthly Sales Figures
  15. 15. • The most popular content page was the homepage • Los Angeles, Fullerton, Anaheim were the top 3 cities for the website • 912 Page Views o 2.45 pages per visit lasting 1:26 • 373 Total Visitors o 86.6% new visitors Google Analytics
  16. 16. Google Analytics Website
  17. 17. • Effective keywords involving the brand • Budget allocation to Brand Campaign • Ineffective words from Entertainment Campaign • Struggle with Promotions Campaign Successes and Problems
  18. 18. • Running Google AdWords campaign • Understanding Google Analytics • Developed insight into consumer behavior • Allocating a budget Learning Objectives
  19. 19. • Our group worked well together • We divided up the parts equally • Had personal meeting to make pre-campaign and post-campaign • Went on Google Docs to discuss keywords and creation of ads Group Dynamics
  20. 20. • Two of our group members were related to the client which allowed easy access for a personal meeting • We discussed our AdWords strategy, Google Analytics, and the website • The client gave the team freedom to advertise on AdWords Client Dynamics
  21. 21. • Increased involvement with the website • Increased social media affiliation • Additional marketing at colleges to get younger demographic Recommendations
  22. 22. Thank You!

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