Mobideals Cwtc Presentation Final


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Mobideals is a geo-targeted Mobile Coupon program at the CW Twin Cities

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Mobideals Cwtc Presentation Final

  1. 1. Geo-targeted mobile coupons Mobideals can be easily changed to fit your businesses needs. (Up to 4 times per month)) Competitive advantage is promotional platform of the CW Twin Cities Use of on-air promotional campaign driving customers to register. (Logo inclusion) Mobideals is a price conscious and considerably cheaper program than direct mail. Increase Sales with Mobile Coupons! Go Green, Increase Redemption, Simplify
  2. 2. How It Works <ul><li>Consumers can access Mobideals: </li></ul><ul><li>By texting in the keyword “mobideals” to 46246, they are then sent a bounce-back text message with a link to the mobideals WAP site </li></ul><ul><li>Viewers can also visit mobideals directly through the browser on their mobile device </li></ul><ul><li>Viewers can also download a mobideals icon on their phone (a vailable for iPhone, Blackberry, Android, Palm and Windows phones) </li></ul>
  3. 3. How It Works: User Experience On the home page, registered visitors simply enter their mobile phone number to access the offers Visitors who have not yet registered can register very quickly by entering their mobile phone number, their name, and their zip code
  4. 4. Once a visitor is logged in, he/she has the option of using their current location (geo-locate using GPS in phone), or entering a specific zip code to locate nearby advertisers and offers. Visitors can also set how large or small a radius they wish to search for deals. How It Works: User Experience
  5. 5. How It Works Link from brings end-user to Mobideals information and registration.
  6. 6. <ul><li>Search results are listed in Categories </li></ul><ul><li>Categories show the number of offers </li></ul><ul><li>View ALL offers with the bottom link </li></ul><ul><li>Change ZIP code search at bottom of page </li></ul>How It Works: User Experience
  7. 7. <ul><li>Selecting a Category shows list of offers starting with closest </li></ul><ul><li>Listings show offers and distance </li></ul><ul><li>Expand search radius with easy click on the bottom link </li></ul>How It Works: User Experience
  8. 8. <ul><li>By clicking on a specific listing, the consumer can view the advertiser’s offer page with more information. </li></ul><ul><li>The offer page can include: </li></ul><ul><li>Address with directions link </li></ul><ul><li>Phone number with “dial now” capability </li></ul><ul><li>Coupon terms </li></ul><ul><li>Promo code or 2D bar code </li></ul><ul><li>Business url, ratings, blog </li></ul><ul><li>Link to TV commercial </li></ul>How It Works: User Experience
  9. 9. How It Works: Advertiser Management MobiDeals gives advertisers the ability to change their offers up to 4 times per month, and The CW Twin Cities will provide reports to show activity.
  10. 10. Offer Tips What is considered a “ g ood ” offer? Of course, nothing beats “ F REE !” It can surely help to persuade current customers to try new products as well as draw in new customers. Consider offering a “ B uy One - Get One FREE ” coupon. Avoid offering percentage discounts; percentage offers are not perceived to be as strong as dollar-off coupons. Offering “ $ 5 OFF Any Purchase Of $20 or More ,” for example, is stronger than offering 10% or 20%. Set an expiration date which allows customers adequate time to take advantage of your offers while still providing a time limit. Remember that you can change your offer up to 4 times per month. If you find an offer that drives lots of traffic, do not be afraid to tweak and repeat it! Avoid excessive disclaimers and negative limitation notes.
  11. 11. Pricing Structure For 6 months $200 Per Month Flat Fee Upgrades Available (mark X for additional options): ____ Sole Banner Ad on Category Listing Page: $100/month ____ Rotating Banner Ad on Category Listing Page: $50/month (up to 3) ____ Placement in Top 3 spots on Category page: $50/month (up to 3) ____ Additional Category Listings: $25/month ____ Additional Locations: $10/month ____ Add Mobile Web Page (additional information) $25/month ______________________________ ________ Signature of Approval Date