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High-Frequency Bidding Explained

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Learn why search engine marketers are turning to High-Frequency Bidding to increase the ROI of their paid search campaigns by 20% or more.

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High-Frequency Bidding Explained

  1. 1. High-Frequency Bidding Explained Why paid search advertisers are using a new approach to increase return on campaign investment
  2. 2. Advertisers buy search clicks
  3. 3. Search clicks and behavior vary throughout the day Shopping searches increase in the early evening Online dating searches heat up after dinner Travel searches spike around lunch time
  4. 4. In the high-stakes world of paid search, advertisers need a solution that can frequently determine the times of day to increase/decrease bids based on volume and ROI Searches are more likely to convert at different times throughout the day
  5. 5. It starts with bidding on a keyword Keyword “laptop” in 24 hour day $0.25 bid 5am 5am 5am 5am 5am6am 8am 9am 10am 11am 5am 5am 5am 5am12pm 1pm 2pm 2:30p 3pm 5am 5am 5am 5am3:40p 4pm 5pm 5:15p 5:20p 5am 5am 5am 5am6pm 9pm 10pm 11pm Most advertisers set a max bid price based on a once a day average bid.
  6. 6. However, the optimum bid varies based on the real- time marketplace and your competition Conversion rate is low, lower bid is ok ROI goal will be met if higher bid is placed Keyword “laptop” in 24 hour day $0.25 bid $0.10 5am 5am 5am 5am$0.10 $0.05 $0.06 $0.15 $0.20 5am 5am 5am 5am$0.21 $0.18 $0.15 $0.19 $0.05 5am 5am 5am 5am$0.10 $0.25 $0.20 $0.26 $0.30 5am 5am 5am 5am$0.49 $0.35 $0.30 $1.25
  7. 7. High-Frequency bidding changes the game Keyword “laptop” in 24 hour day $5 CPA Goal $0.10 5am 5am 5am 5am$0.10 $0.05 $0.06 $0.15 $0.20 5am 5am 5am 5am$0.21 $0.18 $0.15 $0.19 $0.05 5am 5am 5am 5am$0.10 $0.25 $0.20 $0.26 $0.30 5am 5am 5am 5am$0.49 $0.35 $0.30 $1.25 Based on your business goals Real-time data modeling determines the optimum price to pay at specific times throughout the day In the high-stakes world of paid search, you need to adjust frequently and iterate aggressively
  8. 8. Once-A-Day Bidding vs. High-Frequency Bidding High Frequency Bidding ● Adjust bids to market changes throughout the day ● Frequent testing Old Way Pay the average $0.25 bid $0.25 5am 5am 5am 5am$0.25 $0.25 $0.25 $0.25 5am 5am 5am 5am$0.25 $0.25 $0.25 $0.25 $0.25 5am 5am 5am 5am$0.25 $0.25 $0.25 $0.25 $0.25 5am 5am 5am 5am$0.25 $0.25 $0.25 $0.25 $0.25 $5 CPA Goal $0.10 5am 5am 5am 5am$0.10 $0.05 $0.06 $0.15 $0.20 5am 5am 5am 5am$0.21 $0.18 $0.15 $0.19 $0.05 5am 5am 5am 5am$0.10 $0.25 $0.20 $0.26 $0.30 5am 5am 5am 5am$0.49 $0.35 $0.30 $1.25
  9. 9. High-Frequency Bidding delivers 20%+ average uplift Revenue After Search Costs Search Costs
  10. 10. See the difference What can High-Frequency Bidding do for your paid search campaign performance? Contact us at sales@campanja.com To calculate the difference out, visit http://campanja. com/savings-calculator/

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