1. Points & Rewards:
A TransformativeTool For Your Business
Using Warbler’s powerful API to incentivize behaviors and make money.
January 2016 USAVersion
WARBLER

2. • A single currency can be used by brands to influence any behavior,
not just loyalty
• Points programs are nearly universally required by consumers
• Points can enhance a brand’s position on shelf when being
comparison shopped
• Points can transform products and processes by rewarding use
• Points are performance based, meaning cost is only incurred when a
specific action is taken
• Points can be attached to just about any behavior
Why Points?
Copyright 2015/16 by Warbler Digital Ltd.

3. What Do We Offer?
A powerful API that enables any
business to seamlessly:
• Name its own universal currency
• Set awardable customer actions or
behaviors
• Instantly award points when actions
are completed
• Offer incredible rewards
Your Brand
Copyright 2015/16 by Warbler Digital Ltd.

4. How DoesIt Work?
Select Actions You’d Like Reward,
Then Assign Values
1 2 3
Copyright 2015/16 by Warbler Digital Ltd.
Integrate the WarblerAPI Award Points And Offer
Incredible Rewards
•
•
•
•
Dozens of pre-defined actions
Social, engagement, transactional
Create your own
Set and manage budgets
•
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Full documentation
Support
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•
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Seamless branded experience
Secure transactions
No redemption liability
Real time analytics

5. How IsOur API Being Used?
Copyright 2015/16 by Warbler Digital Ltd.

6. Manage actions, set budgets and
more via your Control Panel
Monitor real time conversions and
optimize performance via your
Analytics Dashboard
Process point and redemption
transactions securely using
Multi-Step TokenAuthentication
Only pay for points delivered with
Performance Pricing
Eliminate your risk with
Zero-Cost Redemption
Features & Benefits Overview

8. The Rewards
Select media properties
Select rewards
Once-in-a-lifetime experiences
Luxury car leases
Backstage passes
Cool tech
Celebrity encounters
Autographed memorabilia
Sports tickets
In home cooking lessons
Educational endeavors
Charitable events
Monthly subscriptions
Access to hot startups
100s more….

9. Rewards Overview
Zero Redemption Cost
Warbler picks up 100% of the
redemption tab
Brand Friendly
All rewards meet strict
appropriateness guidelines
Highly Curated
We seek once-in-a-lifetime
and exclusive experiences
Attainable
Warbler’s innovative model
enables consumers to earn and
spend more quickly
Copyright 2015/16 by Warbler Digital Ltd.

10. Model: you reward points after a customer has engaged in an action you’ve
specified. It’s a guaranteed result!
Performance Pricing
The average price you pay for a
point.
.00250
A $10 product typically earns a consumer
10 points using the standard 1 point per dollar
scheme.
Old Models
Assumptions: 2% budget per $1 spent | .02 cost per point | models vary
Our Model
A $10 product earns a consumer 100 points,
using the same 2% per every $1 budget.
That’s 10x more points!

11. Expected Results
Differentiation At Point Of
Purchase More points and
better rewards
Increased Frequency And
Share Of Wallet
Accelerated earn velocity
yields positive results at POS
or Checkout Online
Cost Effective Tightly manage
budgets and only pay for
actions achieved
Happier Customers
High value currency
establishes trust and yields
word of mouth love

12. Redemption Cost
So what is the value of our point?,
the answer is “generally at or
higher than .01 per point.”
But consumers will earn more
quickly because it’s so much more
cost effective to award points.
So the net of it is,
Consumers will earn more quickly and
redeem more often
Consumers will earn more quickly and
redeem more often
The “Perceived” value of an “Experience” is all relative to
the value of that experience to winner
So
what
is
the
value
of
a
point
in
our
world?

13. How Can We Offer
Incredible Rewards
Like This?
• Every time a “Point” Is purchased we are investing a
percentage of that revenue into the universal rewards
stream. Not just one to one ecosystem like a hotel or airline.
• There will always be between 50-150 major rewards e.g.
once in a lifetime experiences, trips, Tesla lease etc. They
will typically be on an Auction/Bid Basis or have a large
number of points to buy e.g. 100,000 therefore consumers
will save up points for the Auction or Purchase
• In addition there will be product/subscription based items (a
lot of them) where we will place a nominal point value
(dependent on our risk algorithms and how many points we
need to get out of float at that time)

14. What’s “Proprietary”?
• We’re risk management experts and all our methods and
algorithms are proprietary to us. We have a global ecosystem of
which we invest a portion of every point sold into rewards vs. a
closed ecosystem eg. Starwood or United Airlines = Closed
Ecosystem
What is our actual cost for rewards or how do we secured them.
Cost, including whether we’ve received anything for free or
are getting paid on the back end are proprietary to us. Period