More Related Content Similar to Using LinkedIn for Business Development (20) More from LinkedIn For Search and Recruitment Firms (20) Using LinkedIn for Business Development4. LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
100M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
15M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
1M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
4M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
300M+ Members
worldwide
+2 New members per second
186M Monthly unique visitors
4M+
CHINA
6. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
The Social Web
6
Social networking has
changed the behavior of
online users.
Changes the way users
- Process information
- Make buying decisions
- Look for employment
People expect information to be
relevant and personalised.
7. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
What is Social Recruiting?
Social Recruiting is building a community of
relevant followers who you can market to and in
turn leverage their networks for business success
9. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
LinkedIn allows agencies to generate value for
their clients in multiple ways
9
Proactive
Sourcing
300M+ Professionals
on LinkedIn
Ideal Placements
for Your Clients
• LinkedIn Jobs
• Recruitment Media
• LinkedIn Career Page
• Recruiter &
Talent Pipeline
• Client
Mapping
Automatic
Sourcing
10. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build
Build your brand with
Clients, Candidates
and potential
Consultants
Recruit
Do what you do best!
Engage
Engage with them to
position yourselves
front of mind and as a
thought leader
11. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build
Build your brand with
Clients, Candidates
and potential
Consultants
Recruit
Do what you do best!
Engage
Engage with them to
position yourselves
front of mind and as a
thought leader
12. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build
Build your brand with
Clients, Candidates
and potential
Consultants
Recruit
Do what you do best!
Engage
Engage with them to
position yourselves
front of mind and as a
thought leader
14. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build Your Brand
Why do you exist?
How are you different?
What is your unique selling proposition?
How do you communicate what your consultants
do?
What are your values?
1
16. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Identity: build personal, professional brand
Skills & Expertise
Thought
Leading
Updates
Summary and
Experience
Your visual
identity and
headline
Groups &
Associations
Recommendations
1.Photo
2.Headline
3.Updates
4.Summary
17. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build1
Build the foundations.
Position your brand across employees and your
company.
Rich media gets 100% more engagement.
18. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build1
Build landing
pages.
Build conversion
points.
Make it uniform
and unified.
20. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
More applicants on LinkedIn find jobs through
automated recommendations than search
Relevance is key to engagement
Personalised jobs add relevance to your branding throughout LinkedIn
Amazon
Sr. Java Engineer
Java Engineer
JOBS YOU MAY BE INTERESTED IN
XYZ Company Itecopeople
JOBS YOU MAY BE INTERESTED IN
Bank of America
.NET Developer
.NET Developer
20
XYZ Company
Product Marketing Manager
JOBS YOU MAY BE INTERESTED IN
Gap Inc.
Product Marketing Director
22. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Social Media/
Recruitment
Followers
600K
Impressions
WWU
Followers
Time
23. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build
Build your brand with
Clients, Candidates
and potential
Consultants
Recruit
Do what you do best!
Engage
Engage with them to
position yourselves
front of mind and as a
thought leader
24. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build
Build your brand with
Clients, Candidates
and potential
Consultants
Recruit
Do what you do best!
Engage
Engage with them to
position yourselves
front of mind and as a
thought leader
25. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Engage2
99% of advertising doesn’t sell much of
anything
What is your message?
Who needs to see your message?
How will they see it?
What is your objective?
What are your consultants going to do?
26. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Your followers, fans, members,
connections will see your content.
They may spread this further
through social amplification if the
content is relevant and engaging.
To reach a wider audience, or to
push your message out at scale
quickly consider advertising.
Organic
Earned
Paid
Posting Status updates to engage your
followers…
28. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
• Add your company logo
• Add an engaging
creative that represents
your business
• Post relevant content to
engage your company
followers
• Encourage your
consultants to share
that content with their
networks
What do candidates/clients/followers see when
they research your company…
28
Your ideal passive candidate
James Davis
500+
Connections
2nd
Passive Candidate
As seen by:
29. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
A careers page to generate more followers and
engage more effectively…
Promoting on employee profiles
can increase Career Page
visitors by up to 66%
29
Careers at
Your Company Page
Itecopeople
.NET Developer
Structural Engineer
Senior .NET Developer
Senior Project Manager
Senior Structural Engineer
Join the team that is transforming the future.
Get the inside scoop on our job opportunities, culture and people.
ItecopeoplePeople at
ItecopeopleJobs at
• Larger, more creative
branding
• Post engaging video content
• Host your companies jobs
• Use branding tools to drive
traffic to your careers page
• Different experience for both
candidates and clients
30. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build
Build your brand with
Clients, Candidates
and potential
Consultants
Recruit
Do what you do best!
Engage
Engage with them to
position yourselves
front of mind and as a
thought leader
31. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Build
Build your brand with
Clients, Candidates
and potential
Consultants
Recruit
Do what you do best!
Engage
Engage with them to
position yourselves
front of mind and as a
thought leader
32. LinkedIn.com and LinkedIn RPS
Build
your brand
Get
news
Make
connections
Conduct
research
Stay
connected
Post
jobs
Source
candidates
Send
InMail
Join
Groups
Manage candidate
profiles
Collaborate with
your team
Organize
profiles
Endorse
people
33. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
806 followers
806 followers
Veteran MobileTop Performer
Find and Engage the world’s best passive talent
Expand your reach to
Access the full network
Added to project
Met her. Ready to move in 6 months. Follow up in Oct.
Telecoms Engineer
Telecoms Engineer
Megan Jain
at Acme Systems
London Area I Internet I via Networking
Telecoms Engineer
33
Engage candidates
directly with InMail
Manage your pipeline
of talent