How to optimise your LinkedIn profile in 3 easy steps. Start with the basics, to ensure that your personal brand is optmised, build brand visibility and credibility by having an outstanding profile.

1. www.dezines.co.za mel@dezines.co.za (011) 431 2484
LinkedIn Training
Managing LinkedIn - making it work for you

2. www.dezines.co.za mel@dezines.co.za (011) 431 2484DEZINES CreativeThinking
2
Welcome to Dezines
Melanie, Dezines, 2015
Dezines is an online marketing and design firm, serving customers across South
Africa, with Social Media at the heart. What makes us different is that we focus on
the small to medium enterprises, providing a fully integrated solution focusing on
your online advertising medium, partnering with our clients to help them achieve
their goals. We provide holistic solutions, focusing on your social media
integration, training and consulting. We are passionate about uplifting the profiles
of small businesses, empowering them to create a corporate identity, printing of
corporate stationery as well as gifting - both personalised and corporate.

3. www.dezines.co.za mel@dezines.co.za (011) 431 2484
WHY linkedin?
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Create awareness and improve reputation.
Thought leadership and influencer marketing
Selling and generating leads
Social CRM
Listening and gaining insights
Traffic building

4. www.dezines.co.za mel@dezines.co.za (011) 431 2484
Why should I be on LinkedIn?
364m
users
17
Minutes per
month
930
Avg CEO
connections
4M
Business!
pages
2
New
professional
users per
second
11x
Higher view with
photo
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motivated
Most
overused
word
56%
Male
44%
Female
25M
Profiles
viewed each
month 41%
Millionaires use
LinkedIn

5. South Africa - Statistics
What is happening locally and globally with regards to LinkedIn
40%!
Increase in users from previous
year
3,8M
Users
www.dezines.co.za mel@dezines.co.za (011) 431 2484DEZINES CreativeThinking

6. Top 5 Industries on LinkedIn
Information Technology & Services01
02 Hospital & Health Care
03
Education Management04
Construction
05 Accounting
www.dezines.co.za mel@dezines.co.za (011) 431 2484DEZINES CreativeThinking

7. Easy Steps
Where to start with your profile
Put a face to your name
Professional headshots generate more profile views and
drive higher overall engagement. Including a photo in your
profile brings it to life and lets people know you’re for real
01
Create a punchy Headline
Your headline is the first thing people look at on your
LinkedIn profile. try describing yourself creatively in one
line to capture people’s attention.02
Tell your full Story
Use the Summary and Experience sections of your profile to
showcase your career and accomplishments. these
sections are foundational and help establish your brand on
LinkedIn.
03
Showcase your Work
Nothing shows your quality of work to potential business
contacts better than rich, tangible examples. Upload or link
to previous work, such as blog posts, presentations,
images, and websites, and give people a reason to engage
with you.
04
Let your Network speak for you!
Get endorsements and recommendations from colleagues,
employers, and customers who can speak credibly about
your abilities and contributions. this will help catch the eye
of prospective customers and clients.
05
Make yourself easy to find
Your LinkedIn profile tells your professional story and can
help cement new relationships. Make sure people are
seeing it. Customise your public profile URL to increase
your chances of appearing in search results and make it
easy for people to find you.
06

8. 8
• Appear approachable
Step 1 photo
• Remember, it’s about YOU!
• Keep your photo up to date
• Look the part
• No selfies allowed

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• Three or four keywords that represent what you do
!
• Three or four keywords others use when needing your services.
!
• How are you different from others with the same job title?
!
• Identify what decision-makers care about when they hire someone like you.
!
• Be specific.
!
• Use a human voice
Step 2 write professional headline

10. 10
Step 2 write professional headline
Introductions, Relationship Building, Market Research and Lead Generation for Entrepreneurs
!
Author, Speaker, Entrepreneur, Consultant | NY Times Best Seller | “Book title” | Motivating & Inspiring Worldwide
!
CEO: Manage 3 software brands (Cloud-based, Desktop & iPad) to help SMBs be more professional
!
Online Strategy * Interactive Marketing * Content Management * User Experience * Web Analytics
!
Helping organisations get more from their digital interaction
!
No-Nonsense Online Business and Marketing Problem Solver
www.dezines.co.za mel@dezines.co.za (011) 431 2484DEZINES CreativeThinking

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Step 2 write professional headline
!
Story Guru, Experience Creator, The Mongoose you want under the house when the snake slithers by
!
Head honcho. We help household names sound more human – brand personality, tone of voice, training and writing.
!
Certified Professional Facilitator | Helping Teams to get from Chaos to Clarity
!
Value Focused, Commercially Astute CIO / IT Director with Extensive Global Experience
!
Talent Manager with track record of building great organisations
!
Business Consultant with proven ability to translate business objectives into strategies & tactics
!
Marketing Director raising Awareness & Visibility for my company in Africa
!
Sales Director building High Performance Sales Teams that alights with Corporate Vision
www.dezines.co.za mel@dezines.co.za (011) 431 2484DEZINES CreativeThinking

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• Unique URL will assist with SEO & make it easy for people to find you
Step 3 unique url
How to
Mouse over your face (top right) &
select > manage your privacy
settings>edit your public profile

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• You have 2000 characters – use it well! Explain how people will be searching
Step 3 summary
• Include keywords
• Never leave it blank – if only 1 thing to do well on LinkedIn, this is where it is at!
• Tell Stories & share your accomplishments
• Break it up with headers, sub headers, images etc
• Include your contact details
www.dezines.co.za mel@dezines.co.za (011) 431 2484DEZINES CreativeThinking

14. 14
Briefly
What do you do? Who do you do it for? How do you do it? Why do you do it?
Who do you serve
Describe who you help, your qualifications, job role, what you are responsible for
What you do
In story format. Who have you worked with? What projects and for which clients if
relevant. Are there any other achievements worth mentioning?
Step 3 practical steps
www.dezines.co.za mel@dezines.co.za (011) 431 2484DEZINES CreativeThinking

15. 15
How do I do it differently
What are your core strengths? What are you passionate about and working towards? Can you offer any
insights?
Who should connect with you and why
Connect with me if you are:
• A business owner who needs assistance in…
• Want to leverage…
• Looking to increase your…
• Want to improve productivity etc
• Understand your target market
Advice for contacting you (Edit profile>Advice for contacting>Add to profile
Step 3 practical steps
www.dezines.co.za mel@dezines.co.za (011) 431 2484DEZINES CreativeThinking

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examples

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OPTIMISE YOUR PROFILE FOR SEARCH
Add keywords/phrases throughout your profile that will highlight your best skills to
improve your visibility in LinkedIn and Google
LINK TO THE REST OF YOUR WEB PRESENCE
Maximise opportunities to showcase your work experience by linking your LinkedIn
Profile to your websites, blogs etc
ADD LINKEDIN TO YOUR CORPORATE STATIONERY
Add your LinkedIn profile into your email signature/business card etc
Step 4 additional steps
www.dezines.co.za mel@dezines.co.za (011) 431 2484DEZINES CreativeThinking

19. Thank You!
www.dezines.co.za mel@dezines.co.za (011) 431 2484
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