Google Dave and Ollie Sharpe present How to Give Your Brand a Personality. Research shows that “social executives” thrive. They are driving the fastest-growing companies and attracting the most skilled candidates to build their business. Join our webcast to learn how to: Become a social leader Give your brand a personality Use social to help grow your business

2. Your website
Company Blog
Intranet
"CEOs need to go where their stakeholders are…Today's CEO can
choose the platform most popular with their key community.“
-Igor Gonta, CEO,Market Prophit

4. “Brand is simply an organisation,
product or service with personality”
Wally Olins

5. “Today people don’t trust
companies. One of the things
marketers want to do is to
humanize their brand. What
better way to do it than put a
live person in front of them.”
– Jackie Huba, Author

6. “People relate to other
people, not sales pitches and
marketing jargon”
Janet Fouts, CEO Tatu Digital Media
“The realization of “People
Follow People” more than
they do companies or logos is
finally setting in”
Russ Turner, CEO Make a Difference

7. “People buy from those
they trust. When you
build a personal brand
– one that people can
learn to trust – people
will buy from you.
Jill Celeste, Marketing Coach.

10. “The internet has turned what used to be a controlled, one-way
message into a real-time dialogue with millions“
-Danielle Sacks, Writer, Fast Company

11. “The time to repair
the roof is when the
sun is shining.”
-John F. Kennedy

12. Employer Branding Slide
Socially engaged companies are 58%
more likely to attract top talent

13. Top British Influencers
 1st Bernard Marr
 2nd James Caan
 3rd David Cameron
 4th Alistair Cox
 5th Azeem Azhar
 6th Sir Martin Sorrell
 1st Richard Branson
 2nd James Caan
 3rd Bill Gates
 4th Arianna Huffington
 5th Deepak Chopra
 6th David Cameron
By interactions By UK Followers

14. 8.36m followers
2.28m likes
476K followers
6.58m followers

15. “…social media is also
beyond business — people
want to know what's
meaningful."
“..allows me to share the
lessons I've learned in
business, as people are
always keen to find ways to
be better at what they do."
“Social media overall …allows
me to hear what people are
saying on a daily level …. It's
important to take the time to
listen.”
“Be authentic and organic. It
can't be forced or it won't work.
And most importantly, have fun.”

16. INTRO FOR EXAMPLES OF CEO AND HOW THEY USE SOCIAL

17. BARACK
OBAMA

22. Rand Fishkin

39. 39
CEO as trusted as Employees
2014 Edelman Trust Barometer Annual Global Study
Think about different types of information you may read, see or hear about a company. For each topic,
select which person you trust most to provide you with credible and honest information about a company.

40. Personality…Personas…Platforms…Tone of Voice…Engage…