4. Financial
 Information
Â
• Market
 Cap:
 43.047
 Billion*
• Revenue:
 6.78
 Billion
 (2015)**
• Sales
 Growth:
 23.16%
 (2015)**
*Source:
 Bloomberg
 Business
**Source:
 MarketWatch
5. History
Founded
 by
 Reed
Hastings
 and
Â
Mark
 Rudolph
1997 1999 2002 2007
Introduces
Â
unlimited
 rentals
Â
at
 monthly
 rate
Makes
 IPO
 on
Â
NYSE
 (NFLX)
Â
Introduces
 online
Â
streaming
 service
6. History
Launches
 in
Â
Canada
2010 2012 2013 2015
Premieres
 first
Â
original
 series
Â
Lilyhammer
Original
 Series
Â
House
 of
 Cards
wins
 3
 Emmys
Launches
 in
 130
Â
more
 countries,
Â
over
 75
 million
Â
members
7. Secret
 Sauce
• Addictive
 content
 and
 strong
 subscriber
 base
Â
• Aggressive
 international
 strategy
Â
• User
 data
 and
 consumer
 preferences