8. What is it?
• Social Sharing Network
• Uses 140 characters
• Directly connects you to
influencers
• Over 500 million users (200 million
active)
9.
10. How can you use twitter?
Pro-Tip: Use Twitter lists
• Don’t be an egg
• Pick your name
• Max 15 characters
but shorter the
better
• Follow people
• Friends, Reporters,
news outlets, target
audience
• Listen!
11. Pro-tips: never start a tweet with an @sign,
don’t stress about punctuation, but make sure
you are understood!
12. How do I get followers?
• Stumble into greatness
• Born into greatness
• Work to be great
17. What is it?
• LinkedIn is a social networking website for
people in professional occupations
• Searchable professional database
• Great place to showcase your issue expertise
and connect B2B
18.
19. How to use?
• Make sure your resume
is always current
• Show case projects and
awards
• Collect business cards
and follow up and stay
connected
• Join Group discussions
Pro-tip: Cardmunch IOS app for your phone
22. Facebook: Background
• Largest social network
• Great for sharing personal updates
• Largely used to share pictures and personal
life updates/views/stories
23. Facebook: Basics
• Share pictures!
• Use active language if you want action
• If sharing a link, once link content previews,
delete the link.
• Comment on articles on pages that interest
you
26. It’s Social first
• Engagement is far more valuable than big
numbers
• 25% of Facebook users don’t bother with
privacy settings
• 89 million Facebook users are “mobile only”
27. Final PRO-TIP on Content Creation
• No one likes to
disappoint their mother
• Middle aged women are
the biggest social sharers
• Frame your content so
that your Mom wants to
click and share it for a
better chance that it will
spread!
