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BE II  Presentations[FCU Lecture v3 SAV]
 

BE II Presentations[FCU Lecture v3 SAV]

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Lecture slides to accompany Business Presentations semester course

Lecture slides to accompany Business Presentations semester course

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    BE II  Presentations[FCU Lecture v3 SAV] BE II Presentations[FCU Lecture v3 SAV] Presentation Transcript

    • Effective Presentation’s(BEII)
    • Syllabus
      Office Hours:
      M: 13:10-15:00
      T: 15:20-17:10
      or by appointment.
      Grading:
      33% Individual Pres.
      33% Final Project
      34% Participation
      Emphasis on your Verbal Skills.
    • Textbook: Effective PresentationsJeremy Comfort, 8th ed., 2004.
      ISBN: 978-0-19-4570657-7
      Focus is on: Oral Presentations
      Supports our collective course goals
      Trains us for the Advertising Project at semester end
      Available at Cave’s Books
      Cost: ~NT$ 616.00
      Info: www.oup.com/elt
    • A word on Activity Based Learning
      Old Economy (Factory)
      Right is Collaborative ,New Innovation Economies
      “Tell me and I'll forget; show me and I may remember; involve me and I'll understand.”
      -Chinese Proverb
      Encore Slide
    • Course Preview: A Chapter Every Two Sessions
      What is the point? (objective, purpose)
      Making a start (introduction)
      Linking the parts (transitions)
      Right kind of language (written, spoken)
      Visual aids (reinforce, guide, explain)
      Body language (80% is non-verbal, truth)
      Conclusions (strategic endings)
    • Typical Chapter Activities (7)
      Session 1:
      Topic Introduction & DVD Clip
      Culture & Tactics
      Language Focus
      Session 2:
      Presentation Practice
      Group’s (4) and, or Pair’s (2)
    • Evaluation Criteria
      1. Participation is key to Success!
      - 34% of final grade depends on Class Participation
      2. Marketing Project (persuasive strategy)
      - 33% of Final Grade
      - 20 Minute Advertising Strategy Presentation & 1 Minute Ad.
      3. Individual Presentations
      - 33%
      -Two to Five Minutes ,Video Analysis
    • Group Divisions: Re Organize?
      Group Size: 4-5 Persons…used for:
      Class Exercises, Group Presentations
      Final Marketing Project
      Complete Group Chart
      Number, English Name
      Remember your group
      Final Class Roster
      Number, English Name, Chinese Name, eMail
    • What is the Point?
    • What is the Point?
      Objectives:
      Learn what makes a presentation “Effective”
      GROUP 1, it’s your turn
      Practice presenting “Background” Information
      Welcome to Westwood Brewery.
      London based beer brewer (maker of beer)
      Meet Joanna Brookes, Public Relations Manager
    • Video Presentation Context
      Joanna
      New PR manager
      Needs to organize a meeting to discuss corporate image
      Audience
      Senior managers
      Outside consultants
      Presentation Purpose
      Discuss if Corporate Image needs to be changed
      Problem: Joanna gets the date wrong
    • Basic Checklist
      EP Ch1 V1.avi
      • Consider the Audience?
      • Clear Objectives?
      • Well Prepared?
      • Clear Structure?
      • Link the parts?
      • Speak Clearly?
      • Speed OK?
      • Interesting?
    • Joanna’s Problem?
      Lack of Organization.
      Purpose
      Flow (direction, path, destination)
      Main Points
      Story
      What should she do?
      Use the “Classic Presentation Structure”, (p.7)
    • Classic Presentation Structure (p.7)
      Introduction
      Outline (agenda, overview)
      Main Parts
      Topic A
      Topic B
      Topic C
      Summary
      Conclusion
    • What makes a Good Presentation?
      System 
      Audience Awareness
      System:
      Planning,
      Organization,
      Information, Impact
      Delivery
      Body Language
      Visuals
    • Next Session:
      “Making a Start” (Introductions)
    • Making a Start
    • Making a Start
      Objectives:
      Discover what is a “good” introduction
      Practice giving an introduction
      Internal versus External Audiences
      We use different elements, depending on the audience:
      Name/position
      Title/Subject
      Purpose - Visual aids
      Length - Question policy
      Main Parts - Human Touch
    • Making A Start: First Impressions are Important
      Have you given Introductions?
      Internal to Colleagues
      External to Customers/Suppliers
      It’s best to do them without notes
      Which Items would you include in an Introduction=>
      Name & Position
      Title Subject
      Purpose
      Length of time
      Main Parts to Cover
      Any visual aids
      When to ask questions
      A human touch
    • How would you introduce yourself?
      First Name
      Last Name
      Position/ Title
      Department
      Job Responsibilities
      Favorite Food/Pet
    • Some examples…
      Good Morning, My name is Steve Varela, and I’m in charge of International Sales here at IBM.
      Variations:
      As some of you already know…
      For those of you who don’t know me…
    • Lets take a look at the Video Presentation Context
      Geoff Maxwell
      Substitute for Marketing
      Factory Manager
      Audience
      Business people
      Expect a tour of Standard Electronics
      Presentation Purpose
      Describe (Informational) the company they are about to see.
      Watch for what Geoff includes in his introduction…
    • Basic Checklist
      EP Ch2 V1.avi
      • Which Items from the Checklist did he include?
      • Note down any points about his presentation… anything.
      • Interesting?
    • Geoff’s Problem?
      Worried about this “unplanned” Presentation. He is Irritated actually. ;(
      What should he do?
      Use the “Classic Presentation Structure”
      Introduction
      Purpose
      Flow (direction, path, destination)
      Main Points
      Summary & Conclusion…then Q&A
    • Basic Checklist
      DVD Ch 2 - Version 2
      EP Ch2 V2.avi
      • Which Items from the Checklist did he include this time?
      • Note down any items he included.
      • Audience, Purpose Context?
    • Classic Presentation Structure (p.7)
      Structure
      Introduction 
      Outline (agenda, overview)
      Main Parts
      Topic A
      Topic B
      Topic C
      Summary
      Conclusion
      Introduction Language*
      Greeting, name…
      Title/ Subject…
      Purpose, objective…
      Length…
      Outline…
      Questions…
      Reference: Personal Touch…
      (Language Knowledge p.14)
    • Language Knowledge
      Some good ideas for your own presentations, p. 14
      Question No. 2 (Select one)
      Question No. 3 (Choose one)
      Question No. 4 (Replace phrase)
    • Next Session: 2 Presentations
      1. Individual Presentations
      2. Group Presentations
      Sonway Solar Electronics p.11
      Make short presentation about the History of Sonway Solar Electronics.
      Can use any visual’s or other media if you like
      5 minute maximum
      Exercises 2 & 4 will help you prepare (p.9)
      • Presentation Practice p. 17
      Use the language from page 14
      Use the Introduction Language Focus to complete your presentation introduction.
      Use the Introduction Outline* (previous slide)
      One minute limit.
    • Additional Introduction Exercises
      A Audience:
      Company Employees
      Subject
      Salary Policy
      Current Salary Levels
      Negotiations
      Comparisons
      Conclusion: New Policy
      Purpose: To Inform
      Time: 20 Minutes
      B Audience:
      Colleagues
      Subject Quality
      QC a Definition
      QC Measures
      Introducing QC Measures
      Achieving Higher Quality
      ACTION: Next Steps
      Purpose: To Discuss
      Time: 15 Minutes
    • Practice Introduction: Considerations
      Audience:
      Internal / External
      Large / Small
      Subject:
      Neutral / Provocative
      Subjective / Objective
      Purpose:
      Inform
      Persuade
      Time: Long/Short
    • Feedback
      Was anything unclear? Fuzzy?
      Write it down and leave it at the desk…
      …I will address it next time we meet.
      Have a good week!
    • Individual & Group Presentations
      Presentation Practice (Full and Introduction Only)
    • Individual Presentation!
      Choose either a, b, c, or d and give an introduction to the subject covered.
      (Note: only give the introduction part of the presentation)
    • Introduction
      Audience
      Content
      Purpose
      Time
    • Group Presentations:
      Final Preparations for:
      Short group presentations “Sonway Solar Electronics”
      Your Choice of Speakers, Content, Aids
      Group Presentations
      - 5 Minute Time Limit
      Group 1-X
    • Comments???
      Was the Classic Presentation Structure helpful?
      Did it make you feel more comfortable about:
      What you would say?
      When you should say it?
    • Next Week: Transitions
      Chapter 3
      Read Pages:18, 21, 22, 23
      Video Transcripts Version 1 & 2
      Do Questions:
      Page 18: Nos. 2, 3
      Page 20: No. 1
      Page 21: No. 3
    • Ch. 3: Linking the Parts (A)
    • Linking the Parts
      Objectives:
      Identify way’s of organizing your presentation in a foreign language
      Improve understanding, logical flow, “story”
      Practice keywords and phrases to link topics and let audience know what stage of the presentation is occurring
      Introduction, Agenda, Main Point, or Conclusion.
    • Video Presentation Context
      Geoff Maxwell
      Substitute for Sarah in Marketing Department
      Factory Manager
      Audience
      Business people
      Expect a tour of Standard Electronics
      Presentation Purpose
      Describe (Informational) the company they are about to see.
      Problem: Geoff did not plan to spend his day this way, did not do any planning for a presentation. It’s easy to do if you have a reliable plan.
    • Content & Organization
      DVD Ch. 3 – Version 1
      EP Ch3 V1.avi
      • What information does Geoff provide in this version?
      • Note down any points about his presentation… anything.
    • Geoff’s Problem?
      It’s not clear what Geoff is trying to say…
      There is no story or main idea.
    • Basic Checklist
      DVD Ch 3 - Version 2
      EP Ch3 V2.avi
      • Which main topics did he include this time?
      • Note down any items he included.
      • How many?
      • Interesting?
    • Brainstorming Exercise…Group Up!
      How Taiwanese can learn English?
      How to be accepted to a university?
      The best way to give a class party.
      Or any subject you choose.
      Think, discuss & write your outline on the Blackboard. 10 minutes.
    • Strategy: Repeat Your Information
    • ***Break***
      Write 2-3 Language Focus Phrases on Board…before your break.
      Group 1 – Sequencing/Ordering,
      Group 2 – Giving Reasons/causes…
      . . .
      Group X – Generalizing.
      Leave enough space for everyone.
    • Language Knowledge
      P. 20
      No 1
      P. 21
      No. 3
      Back to the Blackboard…
    • Group Activity: Organizing Information
      Group up
      Select a leader
      Choose a topic and think about (“brainstorm”) how you can organize the information for a short presentation
      Use Board or Paper to record your ideas, and then organize in a form for a presentation.
      10 Minutes
      5. Then list on Board during Break.
      How Taiwanese can learn English?
      How to be accepted to a university?
      The best way to give a class party.
      Or any topic.
      10 Minute Limit
      Think, discuss & write your outline on the Blackboard.
    • Next Session:
      Chapter 3: Linking the Parts
      Pair Up! (2 people)
      Practice Presentation #1 a & b, page 22
      Use Outline on Page 23
      Use Language Focus vocabulary to link!!!
      Prepare to give this presentation next. One does a, the other does b.
      Everybody Speaks, 3 Minute Limit.
    • Linking the Parts (B)
    • Today’s Agenda:
      Chapter 3: Linking the Parts
      Pair Up! (2 people)
      Practice Presentation #1 a & b, page 22
      Use Outline on Page 23
      Use Language Focus vocabulary to link!!!
      Prepare to give this presentation next week. One does a, the other does b.
      Everybody Speaks, 3 Minute Limit.
    • Showtime!
    • Impromptu Presentation
      Best way to Profit from Rap Music?
      How to have a good Summer Vacation?
      Learning to Drive a Car in Taiwan.
      How to get Married?
      Choose a different Speaker
      Organize your presentation – 10 minutes
      1 Speaker
      5 minute maximum
    • Next Session:
      Chapter 4: The Right Kind of Language
      Read p. 24-27
      Read Carefully Video Presentation Context
      Do Questions: 1, 3 on page 26 & 27.
      Prepare to complete p. 25, question #3
      Decide on Volunteer to Make Video Recordings?
      Equipment
      Time
    • Feedback
      Was anything unclear? Fuzzy?
      Write it down and leave it at the desk…
      …I will address it next time we meet.
      Thank you.
    • Right Kind of Language (A)
    • What’s wrong with Reading a Presentation?
      Group Results…
      What effect does it have on the Audience?
      Spoken Presentations, delivered in an interesting and lively way are more successful.
    • To Read or Not to Read…
      Advantages
      Little hesitation
      Easier to Follow Topic
      Feel More Confident
      Disadvantages
      No Eye Contact
      Written English is Complex
      Tone is not personal
      No Spontaneity
      Robotic
      Speaks too fast
    • Video Presentation Context
      Dr. Linden
      Well Known Psychologist
      Present paper, report on the results of his surveys
      Audience
      Management professionals
      Chose to attend this specific presentation/seminar
      Paid $$$
      Presentation Purpose
      Inform (educate) the results of his research
      Problem: To Read or Not to Read?
      Take Notes in Your Text, Page 25.
    • Which Version do you Like Better?
      Language Options 2
      Compare Sentence Length, Complexity, Pauses.
      Identify Written or Spoken Language, p. 26 #1
      Read or Spoken
      Distant or Human
      Spontaneous or Prepared
      Personal or Impersonal
    • Written and Spoken Language
      Written
      Long Sentences
      Complex Vocabulary
      Complex Arguments
      Non-Personal Style
      Spoken
      Shorter Sentences
      Simple Vocabulary
      Simple Arguments
      Personal Style
    • Audio Tape: A – B – C
      Read/Spoken
      Distant/Human
      Spontaneous/Prepared
      Personal/Impersonal
    • Language Focus: Active & Passive Forms of English
      Passive
      More indirect, weak, polite
      Good for politicians, literature, poets,
      Active
      More personal, strong, direct
      Good for technical, military, work
      Which do you prefer???
    • Language Knowledge
      Page 26, #1
      Page 28, # 4, 5
      Page 27, #3
    • Presentation Practice!
      Read the text on Page 29
      Even Group’s = Introduction
      Odd Group’s = Financial Implications
      Study text and content for 5-10 Minutes
      Make a presentation without notes on the text studied in your own words! (changing from written to spoken language)
    • Next Session:
      Presentation Practice
      Handout:
      Everybody speaks
      Choose a topic…
      Change the language from formal, written to informal, spoken language.
      Practice at home, no reading verbatim.
      3-4 Minute Maximum
    • Right Kind of Language (B)
    • Today’s Agenda
      Presentation Practice
      Handout:
      A different person from group speaks
      Each group does one Topic:
      Group 1 = 1, Group 2 =2…Group 5=1, Group 6=2
      Group 7=3, Group 8=4.
      Change the language from formal, written to informal, spoken.
      Practice at home, no reading verbatim.
    • Final Preparations for Group Presentations
      Take 10 minutes to Prepare
      In groups
      Quietly collaborate
    • Showtime!
    • Next Session: Visual Aids (Ch. 5)
      Read: 30, 31, 33
      Do: p. 30: #2,
      p. 31#6
      p. 34: #3 & #4
      p. 35, #1
    • See you next time!
      Thank you again…
      My Office: M615B
      My Hours: M: (9:10-11:10)
      W: (4:20- 5:20)
      Have a good week ;)
    • Visual Aids (Ch. 5)
    • Source: NEC Technologies (www.mitsubishi-display.com)
    • Source: NEC Technologies (www.mitsubishi-display.com)
    • Visuals: Designed for a Goal
      Organization
      Vocabulary
      Feeling
      Which is more attractive for the goal?
      Which do you like?
    • Do’s Don'ts
      Use as Support
      Use Key Words
      Use Color
      Pointer
      White Space
      Use to Repeat
      Overcrowd
      Read from Slide
      Use too many
      Block Audience View
    • Video Presentation Context
      Joanna
      New PR manager
      Needs to organize a meeting to discuss corporate image
      Audience
      Senior managers
      Outside consultants
      Presentation Purpose
      Talks about the companies Products and Production Figures
      Problem: Joanna needs help creating and using visuals (slides)
    • Exercise: Group Up
      Review Joanna Brookes’ presentation (again)
      Discuss what kinds of Visuals (slides) you would use to talk about the brewery's’:
      Products
      Production Statistics
      Then, draw on board & present your slides in 15 minutes…(don’t forget presentation structure: Introduction, Overview, Main Parts & Conclusion)
    • Exercise: Create your Own
      Group up!
      Create Visuals for one of the concepts below
      Our University
      Life in Taichung
      A Taichung Entertainment Place
      A Business you know of
      Taiwan
      Come to the Board – Draw Visual.
      10 Minutes, then present.
    • Show Time!
      Each Group Present your Visual
      Pay attention to:
      Organization
      Headings
      White Space
      Introduction
      Conclusion (Q&A), Thank you.
      Have fun ;)
      One person or two may speak (rotate)
    • Next Session: Graph Discussions
      Question #2, #3,#4
      Presentation Practice: Nike
      Group 1 = Description of Company & Products
      Group 2 = Foundation, Employees, Sales
      Group 3 = Sales, Share Price, Profits
      Group 4 = Sales Distribution by Product
    • Questions???
      Feedback:
      svarela@thuedu.tw
      Office: M615B
    • Visual Aids (B)
    • Presentation Practice
      20 Minutes to Prepare
      Presentation Practice: Nike
      Group 1 = Description of Company & Products
      Group 2 = Foundation, Employees, Sales
      Group 3 = Sales, Share Price, Profits
      Group 4 = Sales Distribution by Product
      Group 5…8 repeat.
    • Nike Current Advertising Strategy
      Use of Tiger Woods
      Good Idea or Bad Idea?
    • Strategic Slides
    • System Of Needs w/ Slide Support
      Human Brings have a progressive need system
      People need to feel secure where they live/work
      People want to feel that they contribute to their community
      Employees desire to achieve their full potential (why we are here)
      Separates Different Topics
      Shows Priority or Order or Flow
      Shows Relationship
    • Next Session: Body Language
      Read: 36, 37, 38, 39
      Do: p. 36: #1
      p. 37: #6
      p. 39: #1 or
      #2 Use your own persuasive words, not from book
      Written: Must be turned in at beginning of class next week.
      Instructor will select presenter from your group.
    • Body Language (A)
    • Today’s Agenda
      Group 6: Body Language Intro
      Body Language
      Final Project Description: International Advertising Strategy and Advertisement
    • Persuasive Body Language
      Hands
      Eyes
      Face
      Movement
      Stance
    • Video Presentation Context
      Dr. Linden
      Manager of Staff
      AMI is a government funded department.
      Audience
      Employees (Staff)
      Outside consultants
      Presentation Purpose
      Talk to staff about budget cuts and alternative solutions.
      Wants to explain the options.
    • Language Knowledge p.38
      Is the language:
      To Emphasize or To Minimize?
    • Language Focus: q. 2 & 3 (p.39)
      Emphasizing
      Absolutely
      Completely
      Entirely
      Extremely
      Very
      Fairly
      Reasonably
      Quite
      Minimizing
      It seems
      Appears
      Just
      A little bit
      Slightly
      Maybe
      Tend to
      To some extent
    • Your Examples
      We had an ________ good year.
      This spring is __________ cold.
      Tuition is ____________ at Tunghai.
    • Practice: 3 Minute Individual Persuasive Presentation
      “The Trouble with Business Today”
      Measured on how often you use the Language Focus terms correctly.
      Your own subject.
    • International Marketing Advertisement Competition
      BE II
    • Advertising Project
      Marketing Strategy (two parts)
      10-15 Minute Presentation and 60 second Advertisement
      You Choose your product (Should be an existing recognized product; i.e. Nokia Cellular)
      Present your product idea next class in class to Instructor
      In two weeks submit your written outline:
      Presentation
      Introduction of Product
      Advertising Ideas
      Where you will Advertise (Media)
    • Advertising Project
      What to Include in your Advertising Strategy Presentation:
      Product Introduction
      Features and Benefits
      Target Customers
      Specific, it is key for your advertising strategy
      Expected Competition
      Strengths/Weaknesses of Competitor
      Why our product is better & why should consumers buy from you and not your competition
      Advertising alternatives (media)
      Why you chose your specific method
    • Advertising Project
      What to Include in Video or other Media Advertisement:
      PowerPoint or Video (you provide PC)
      60 Seconds in Length
      Explanation of why this AD successfully says what you want us to know (from your strategy report)
      Explain how the AD relates specifically to your product or service.
      Use Images, Sound, Music, Slogans, creatively.
    • Project Overview
      Presentation (15Mins.)
      Ad
      Media
      (Method)
      TV
      Radio
      Magazine
      Brochure
      Poster
      Event
      Segment
      (Customer Demographics)
      Male/Female
      Age
      Income
      Profession
      Product
      Description
      Features
      Benefits
      Why You?
      Why this Product?
      AD
      60 Seconds
    • Marketing Competition Discussion
      Present a Product or Service using a persuasive presentation strategy
      15 minutes with 5 minutes Q&A
      We will hold Competitions in Class & Select our best group ! Winner gets a Grade Bonus.
      Collaborate with your groups starting today
      Select a product or service to market
      All groups present to class one week prior
      Finals Date Selected: First Week of June
      Time: TBD
    • Say it like you mean it…
      Next Session:
      P. 37, #6 (choose 1)
      Dr Ansel Body Language Say it like you mean it[ ].flv..
    • Body Language (B)
    • Today’s Agenda
      Presentation Practice
      Persuasive Presentations
      Debates (time permitting)
    • Presentation Practice – Mid-Term!
      Prepare and give a brief (2 minute) persuasive presentation (Mid-Term).
      Why FCU is better than X University
      The best male/female activity in Taichung is…
      Body language is at least as important as spoken language
      Why rap music is so popular.
      The benefits of learning English.
      • 10 minutes…then present.
    • Group Presentation!
      Page 37, Chose A, B or C
      Make a (5 minute) persuasive presentation.
      Woman make better managers than men
      The world is changing so fast that we do not need long term planning
      Body language is at least as important as spoken language
      Why Taichung is a better entertainment city than Kaosiung?
    • Debate: “Students should have a job while studying.”
      Form Two Groups:
      For
      Against
      Move to each side of room & Collaborate
      10 Minutes: Then Present to Class.
    • Next Session: Finishing Off!
      Read: 40, 42, 43
      Do: p. 40: #1, 2
      p. 42: #2, 3
      p. 43: #1 – This one is for everybody!!! Not a group Exercise
      Have a good week ;)
      Silent Speech Jason [ ].flv
    • Finishing Off (A)(Ch. 7)
    • Finishing on Top
      Dynamic and fluid presentations attract an audience’s attention
      Strong and positive conclusions also have a positive effect.
      Nothing worse than to end on a whimper
      (run out of gas anyone?)
      Today, we focus on positive, strong and memorable endings.
    • Westwood Brewery: London, UK
      Joanna
      New PR manager
      Organized a meeting to discuss the Corporate Image
      Audience
      Senior managers
      Expect a presentation that clearly provides an agenda for a following discussion
      Presentation Purpose
      Joanna should introduce the issue
      Propose a clear agenda to discuss the topics
    • Different Endings…
      So, I’d be glad to answer any questions..
      I sincerely hope you’ll all go away with a more complete picture of the activities of UNEXCO.
      Very briefly, there are three
      So, that beings me to the end of this presentation..
      Finally, I’d like to leave you all with something I heard recently…
      The Sales Presentation
      The Welcome Presentation
      The New Idea Presentation
      The Motivation Presentation
    • Language Options
      Recommending
      So, I would suggest that we..
      In my opinion…
      I’d like to propose
      Closing
      Thank you for your time/attention
      Thank you for coming
      Inviting questions
      I’d be glad to try to answer any questions…
      So, lets throw it open to questions
      Are there any questions?
      Signaling the End
      That brings me to.
      Before I finish, let me just say…
      Summarizing
      I’ll briefly summarize the main points for you
      In Summary…
      Concluding
      As you can see…
      In conclusion
      I’d like to leave you with the following
    • Ending Sequence…
      So that beings me to the end of this presentation
      I sincerely hope that you’ll all go away with a more complete picture of xxx.
      Very briefly, there are three , First…, second, and lastly…..
      Finally, I’d like to leave you all with something I heard recently….
      So, now I’d be glad to answer any questions you may have…
      • Closing
      • Summarizing
      • Inviting Questions
      • Signaling
      • Concluding
    • Making Connections…
      Before we come to an end…
      I’d be glad to answer…
      To summarize…
      We can conclude…
      In my opinion…
      I’d like to suggest…
    • Show Time!
      Use the outline to give your own 1 minute ending to your persuasive presentation…
      Groups N-1!
      • Signaling,
      • Summarizing,
      • Concluding,
      • Closing,
      • Inviting Questions!
    • Individual Presentations….
    • Advertising Project (Reminder)
      Working In Groups
      Class Competition Session week of:___
      We evaluate collectively
      Instructor 50%
      Class 50%
      Winning group earns
      grade bonus
    • Advertising Project Visual
      Presentation (15Mins.)
      Ad
      Segment
      (Demographics)
      Male/Female
      College/No
      Age
      Income
      Profession
      Product
      Description
      Features
      Benefits
      Why You?
      Why this Product?
      Media
      (Method)
      TV/Radio
      Magazine
      Brochure/Poster
      Event/Concert
      Why This Media?
      AD
      60 Seconds
    • Questions?
    • Next Session: Individual Presentations
      Three minute presentation
      What is your home town known for?
      Follow the Classic Presentation Structure
      Persuasive (mildly)
      Focus on your ending/conclusion.
    • Finishing Off (B)
    • Individual Presentations
      Three minute presentation
      What is your home town known for?
      Follow the Classic Presentation Structure
      Persuasive (mildly)
      Focus on your ending/conclusion.
      Classic Structure
      Introduction
      Overview
      Q&A, Time, Facilities
      Main Parts
      Summary/Recommendation
      Conclusion
      Transitions, Signals
      Eye Contact--Body Language--Visuals
      Human Touch, News
    • Video:
      ..MediaReally Funny Bad Presentation[UTube].flv
    • Next Session: Putting it all together!
      Read: 50, 54, 56
      Do: p. 50: #1, 2
      Work on Final Project
      Finish Outline
      Be prepared to turn in written assignment next week.
      Have a good week ;)
    • Putting it All Together (A)
      Home Stretch
    • Home Stretch
      What goes wrong with presentations that
      Are poorly organized?
      Poorly prepared?
      Do not consider Audience or Purpose?
      What are the Building Blocks of a good Presentation?
      We learned how all elements make a clear, well organized talk that the audience will easily follow, understand and remember
    • Looking Back…
      What were the problems with Joanna’s Presentation from Chapter 1?
      What do we look at when evaluating a presentation?
      Remember the Classic Presentation Structure?
    • Presentation Assessment
      System
      Manner/Style
      Body Language
      Visual Aids
      Overall Impression
      You will now begin to evaluate your classmates presentations…use the form on page 56.
    • Organization Notes
      Introduction
      Outline/Agenda
      Main Parts
      Summary/Recom-mendation
      Conclusion
    • Westwood Brewery: London, UK
      Joanna
      New PR manager
      Organized a meeting to discuss the Corporate Image
      Audience
      Senior managers
      Outside consultants
      Expect a presentation that clearly introduces the main topics.
      Presentation Purpose: Joanna should
      Introduce the issue
      Propose a clear agenda to discuss the topics
      Present confidently, organized and efficiently.
    • Group Up: Favorite Business Subject
      During the presentation
      Define the audience
      Clarify the objectives/ purpose
      Prepare your content
      Design suitable visual aids
      Control the length
      2-3 minute presentation
      Follow a clear structure
      Keep eye contact
      Don’t rush (fast)
      Speak clearly, pause
      Project your voice
      Body language, Q’s
      10 minute prep/break
    • Next Week:
      Video Analysis
      Use the form on page 56.
      Marketing Project Planning and Practice
      Bring your detailed outlines.
    • Putting it All Together (B)
      Reflection & Planning
    • Group Up!
      Language Focus:
      Find a neighbor
      Review & choose one of the Language Focus Items on page 54.
      Make a short one minute presentation on that item.
      We will start in the Front of the class
      You have 5 minutes to discuss.
      Then we begin…THIS IS A TIMED EXCERCISE
    • Looking Back
      Video Analysis of our initial & individual presentations
      Discussion of learning's
      Constructive peer - critique
      Preparation for final advertising project
    • Next Session: In-Class Competition
      7/8 Groups:
      Group N
      Group …
      Group …
      *****Break*****
      Group 3
      Group 2, 1.
      Bring & test your own Laptop/Computer/Equipment before class
      Bring Calculator (need score taker )
    • Advertising Project Reminder Visual
      Presentation (15Mins.)
      Ad
      Segment
      (Demographics)
      Male/Female
      College/No
      Age
      Income
      Profession
      Product
      Description
      Features
      Benefits
      Why You?
      Why this Product?
      Media
      (Method)
      TV/Radio
      Magazine
      Brochure/Poster
      Event/Concert
      Why This Media?
      AD
      60 Seconds
    • Helpful Hints:
      Use this time to collaborate
      Practice your presentations during the week:
      With Others
      Use Video/Audio
      In the Mirror
      See you next week;)
    • For our final class….
      Take Home “Exam”…
      Reflect on your work in this class….
      Compare your first day and today…
      Write a short paper on your reflection.
      Next Session:
      Bring some chips and soda to share….
      We will look at our videos & compare
      We will talk about our accomplishments ;)
      BE II Effective Presentations 2009
    • Business English& Effective Presentation’s
      Final Comments for End of Course…
    • Video:
      Blue Day Book English 820[BT Grieve].flv
      Chips
      Soda???
    • Encore Presentations!!!
      Pair Up!
      Interview your Partner about their
      Successes and Disasters in this class.
      Make some notes for 5 minutes….then,
      Congratulate your partner on their accomplishments in this class!
    • Final Thoughts
    • Presentation
      Purpose
      inspire
      motivate
      persuade
      entertain
      educate
    • Customer
      Audience:
      size
      composition
      expert/non-expert
      venue
    • Features
      Topic
      appropriate to level
      degree of technical expertise
      humorous
      anecdotal
    • Vocal and Physical Techniques
      Voice
      Breathing
      Articulation/Enunciation
      Stage movements
      Gestures
      Facial expressions
    • Mental
      Anxiety
      Preparation
      Mental Imaging
      Autocriticism
      Self-reward
    • Visual
      Appearance
      Expression
      Body language
      gestures
      facial expressions
    • Vocal
      Choice of voice
      Projection of voice
      Modulation of voice
    • Verbal
      Word choice
      Simplicity and complexity
      Length of sentences
      Length of a thought
      Consistency
      Logic
    • Five P’s
      Prior
      Preparation
      Prevents
      Poor
      Performance
    • Conclusions
      Make posture and gestures natural
      Tell a story to illustrate a point
      Match language to audience
      Focus on your purpose
      Practice your performance
    • Conclusions
      You’re already a public speaker
      Be prepared
      Dress appropriately
      Use eye contact to build rapport
    • Criteria for Evaluating a Public Speech
      Audience Analysis and Adaptation
      Content
      Style
      Organization
      Introduction
      Body
    • Criteria for Evaluating a Public Speech
      Language
      Music
      Humor
      Imagery
      Delivery
      Questions
    • Concluding Remark
      ‘Good judgment comes from experience, and a lot of that comes from bad judgment.’
      source: Bender, Texas Bix. 1992, Don’t Squat with Yer Spurs on! A Cowboy’s Guide to Life. Layton, Utah: Gibbs Smith Publisher.
    • ;)
      Really Funny Bad Presentation[UTube].flv
      That’s All Folks!
    • Oral Presentations
      Appendix A
    • Presentation Essentials
      Recall…
      Audience, Topic, Purpose
      Add, Situation
      (location, relationship, timing)
      Follow a process
      (see handout)
      Use an Outline
      Make Corrections and Revise
    • Planning/Organizing Your Presentation
      1. Analyze the situation
      Purpose
      Persuasive, informative?
      Basic audience profile
      Young, old, conservative, why present? How many, any commonalities? Socio-economic status, occupation, geography/politics?
      Language/Culture/Environment
    • Planning/Organizing (continued)
      2. Consider / Anticipate the initial reaction and be prepared to respond to objections
      general attitude towards topic
      mood at the time of presentation
      helpful background information to connect with them
      (historical, financial, demonstrations, etc)
      secondary influences (i.e. boss, spouse, etc.)
    • Presentation Steps
      3. Completing your Presentation
      Finalizing your slides
      Choosing your speaking style
      Practice, Practice, Practice
      A word about Anxiety..
      Were all in the same boat
      Were all friends
      We all want to improve our English and Speaking ability!
    • Define the Main Idea / Limit Scope
      One sentence test
      Idea should be crystal clear
      Focus on a specific area
      Don’t try to cover too much
    • Approach
      Direct approach works best
      Facts, informative, appear unbiased
      TV reporter
      Structure
      Overview & agenda (each item preview)
      Specific details (each item)
      Conclusion
      General review
      Most important item to take away
      Thanks, feedback, contact information.
    • Presentation Outline
      Stated Main Purpose and Idea
      Major Points and then Sub-points
      Logical order (time, importance, other)
      Complete sentences
      Form overview and conclusionafterwards
      Identify transitions
      “Next we focus our attention to…”
      “after, the following occurred”
      5. Prepare bibliography, source notes, add them to presentation.
    • Be Creative!
      Use Slides
      Use Video
      Use Music
      Use Humor
      Use Guest Speakers (not this time)
      Use Handouts
      Use Activities (for participant centered learning)
    • Evaluation Score Sheet
      Average the sections scores
      Excellent – Good – Poor
      Add your comments for
      Best Area
      Area for Improvement
      Place a final grade on the bottom
    • Evaluation
      Professor = 50%
      Class = 50%
    • Presentation Evaluations
      Everybody Make comments for each group and turn in your evaluations after our discussion of each group’s presentation.
      Break of 10 minutes between Groups for set-up and preparation
      Rest of class can take a break
    • Appendix B
      International Advertising Marketing Project
    • Advertising Project
      Advertising Strategy Presentation and Advertisement
      Group project w/ in-class competition
      You choose your product (Should be recognized; i.e. Nokia Cellular, City Coffee, Baby Wipes)
      You create 15 minute Presentation
      You create Final Advertisement:
      60 second advertising spot
    • Advertising Project
      What to Include in Strategy Presentation:
      Features and Benefits (of your product)
      Target Customers (who they are)
      Specific: it is key for your advertising Strategy
      Expected Competition
      Strengths/Weaknesses of Competitor
      Why your product is better
      Why should consumers buy from you and not the competition
      Advertising alternatives (media)
      Why you chose your specific method
    • Advertising Project
      In the end, your Presentation should explain:
      Why they should buy this product,
      Why they should buy it from you,
      Who the target customer is,
      What are the advertising options, and
      Why you chose this specific advertising method
      What to Include in TV Advertisement:
      PowerPoint or Video (you provide PC)
      60 Seconds in Length
    • Project Overview
      Presentation (15Mins.)
      Ad
      Segment
      (Demographics)
      Male/Female
      Age
      Income
      Profession
      Product
      Description
      Features
      Benefits
      Why You?
      Why this Product?
      Media
      (Method)
      TV
      Radio
      Magazine
      Brochure
      Poster
      Event
      AD
      60 Seconds