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Critical Incident Analysis<br />Seminar In International Business<br />
Assignment<br />
Critical Incident Analysis<br />More than a simple “Cultural” story…<br />Identify Situations where we need to be cultural...
Some noteworthy examples from our class….<br />
How it can impact our Business…<br />Profit consists of two things:  (Sales – Costs = Profits)<br />Suggested Strategies:<...
My example:  Motorola International Ventures Division<br />Owners:    	of 26 Cellular Companies in Emerging Markets : (e.g...
Custom Cellular Billing System<br />Traditional Corporate Way<br />South American Way (Brazil)<br />Conduct needs analysis...
Motorola Billing System Case<br />Use/pay  Local Talent as they would be used by local firms (they are most efficient that...
Comments???	Questions???<br />
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Critical Incident Analysis [SAV Lecture]

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Lecture slides to accompany the crtical incident analysis task.

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Critical Incident Analysis [SAV Lecture]

  1. 1. Critical Incident Analysis<br />Seminar In International Business<br />
  2. 2. Assignment<br />
  3. 3. Critical Incident Analysis<br />More than a simple “Cultural” story…<br />Identify Situations where we need to be culturally “aware”…<br />When confronted with a “Different” behavior, discipline yourself…..<br />Think about “why” they behave that way…<br />Learn from and improve continually…over a lifetime.<br />
  4. 4. Some noteworthy examples from our class….<br />
  5. 5. How it can impact our Business…<br />Profit consists of two things: (Sales – Costs = Profits)<br />Suggested Strategies:<br />Understanding culture to Increase Sales<br />Embrace, appreciate, respect => opportunity<br />Utilizing culture to Reduce Costs<br />Join in, take risks, adapt and become one with your local group.<br />
  6. 6. My example: Motorola International Ventures Division<br />Owners: of 26 Cellular Companies in Emerging Markets : (e.g. Mexico, Turkey, Brazil & the Dominican Republic)<br />Mission: Go to emerging markets and start a new cellular company (to sell more phones & equipment eventually)<br />Role: Business Development Director – South America<br />Task: Build a custom cellular billing system for a new service.<br />
  7. 7. Custom Cellular Billing System<br />Traditional Corporate Way<br />South American Way (Brazil)<br />Conduct needs analysis<br />Identify existing resources<br />Analyze Capabilities<br />Analyze Costs<br />Decide to Outsource<br />World Class Consultants<br />E.g. Accenture, BAH, <br />Sema Group or similar firm.<br />Discuss project with IT staff<br />Solicit feedback<br />IT Manager and Staff create a in-house custom billing program for the new service<br />3 months development<br />Virtually no cost<br />
  8. 8. Motorola Billing System Case<br />Use/pay Local Talent as they would be used by local firms (they are most efficient that way)<br />Seek to optimize your use of local resources (HR, Expense Budget, Creativity, Risk Taking, Responsiveness)<br />Always Consider the Main Equation:<br />$PROFIT = REVENUE - EXPENSES<br />
  9. 9. Comments??? Questions???<br />

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