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Hybrid User Interviews

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Lane describes how some traditional user interview methods can be adapted to be more quick, visual, collaborative and continuous. ...

Lane describes how some traditional user interview methods can be adapted to be more quick, visual, collaborative and continuous.

Presented at the Balanced Team Conference, San Francisco, September 25, 2011
See http://www.balancedteam.org/balconf-2011-resources/ for more information.

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  • Many of the methods we use have their origins in enterprise practicesMaking software products was HARDLong planning cycles, silos, heavy documentation, handoffs
  • We got a lot of our methods (and neuroses) from working in this way.Designers learned to work separately and communicate with deliverables
  • http://luxr.co/lean-ux/9-principles-for-lean-ux/This is the UX analog to Lean Startup’s “build-measure-learn” feedback loop. Designers prefer to start with “think” rather than “make”, but the process is the same. UX people start with research that’s equivalent to the customer development interview. The innovation with Lean UX is that we choose lightweight research methods, move on quickly to make a small prototype that will prove out the riskiest concepts, and then validate that through some sort of real-world test. The most important success metric for any startup is the time it takes to move through the think-make-check (or Build-Measure-Learn) cycle
  • Working with lean startups, I’ve learned to beQUICK – MINUTES or HOURS not days or weeksCOLLABORATIVE – working WITH other people, not just PRESENTING to themVISUAL – using pen and paper and tape and stickies, putting things on the wall and talking about them as a groupCONTINUOUS – done often, with continuous improvement
  • Working with lean startups, I’ve learned to beQUICK – MINUTES or HOURS not days or weeksCOLLABORATIVE – working WITH other people, not just PRESENTING to themVISUAL – using pen and paper and tape and stickies, putting things on the wall and talking about them as a groupCONTINUOUS – done often, with continuous improvement
  • Thank you very much!If you want to keep in touch, you can follow me on twitter as “thinknow”

Hybrid User Interviews Hybrid User Interviews Presentation Transcript

  • Hybrid* user interviews
    Balanced Team Conference
    September 25, 2011
    *as in “something thatispoweredbymorethan one source of power”
  • 1
    CC BY-NC-SA
    #LeanUX | @thinknow
    The origin of software development
  • 2
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    #LeanUX | @thinknow
    Old-skool software development process
    PLAN – BUILD – TEST – SHIP – T-SHIRT
  • 3
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    #LeanUX | @thinknow
    Design tried to fit in
    PLAN – BUILD – TEST – SHIP – T-SHIRT
    ^
    RESEARCH – DESIGN
  • 4
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    #LeanUX | @thinknow
    And then, everything changed
    Technology is no longer the problem
    Product decisions are design decisions
    Continuous customer engagement matters
  • 5
    CC BY-NC-SA
    #LeanUX | @thinknow
    Collaborative, multi-functional teams
  • 6
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    #LeanUX | @thinknow
    Lean UX feedback loop
    THINK
    MAKE
    CHECK
  • 7
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    #LeanUX | @thinknow
    Design is a core team competency, not a role
    Designer as coach/facilitator
    Designer as product steward
    Design studio/charrette
    Design patterns/style guides
  • Quick
    Visual
    Collaborative
    Continuous
    8
    CC BY-NC-SA
    #LeanUX | @thinknow
    Successful design methods are
  • 9
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    #LeanUX | @thinknow
    Collaborative interview planning
    Team discusses what they want to learn
    Prepare interview “guide”
    Practice asking questions, listening
  • 10
    CC BY-NC-SA
    #LeanUX | @thinknow
    Collaborative interview planning
  • 11
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    #LeanUX | @thinknow
    Interview guides
  • 12
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    #LeanUX | @thinknow
    Provisional personas
    Declare who we think the “customer” is
    Shared visual artifact
    Evolve over time
  • 13
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    #LeanUX | @thinknow
    Provisional personas before interviews
  • 14
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    #LeanUX | @thinknow
    Provisional personas after some interviews
  • 15
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    #LeanUX | @thinknow
    Team interviewing
    Pair interviewing (lead/backup)
    Multiple note-takers
    Group synthesis
    Visual radiators and sketchboards
  • 16
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    #LeanUX | @thinknow
    Pair interviewing
  • 17
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    #LeanUX | @thinknow
    Multiple note-takers
  • 18
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    #LeanUX | @thinknow
    Group synthesis
  • 19
    CC BY-NC-SA
    #LeanUX | @thinknow
    Visible shared interview findings
  • 20
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    #LeanUX | @thinknow
    Sketchboard
  • 21
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    #LeanUX | @thinknow
    Continuous customer engagement
    Five users every Friday (Three on Thursday)
    “Talk to us” button
    Just-in-time recruiting
  • 22
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    #LeanUX | @thinknow
    One session, multiple activities
    Collect context
    Do a collaborative activity
    Get feedback on product or prototype
  • 23
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    #LeanUX | @thinknow
    Results of collaborative design sessions
  • 24
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    #LeanUX | @thinknow
    Feedback on paper prototype
  • THANKS!
    Lane Halleytwitter: @thinknow
  • 26
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    #LeanUX | @thinknow
    Credits and appreciation
    Waterfall photo, www.flickr.com/photos/zoutedrop/2297190795
    Innovation Games Online, Knowsy team (slide 5)
    Atomic Object (slides 10, 16, 17, 18)
    Interviewing for UX, General Assembly (Slide 11)
    SkillSlate (slides 13, 19, 23)
    Atomic Object, provisional persona posters by Jeff Patton (slide 14)
    DomainMatcher, Lean Startup Machine (slide 20, 24)
    All photos by Lane Halley unless otherwise credited