Hybrid User Interviews

Hybrid* user interviews
Balanced Team Conference
September 25, 2011
*as in “something thatispoweredbymorethan one source of power”

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The origin of software development

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Old-skool software development process
PLAN – BUILD – TEST – SHIP – T-SHIRT

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Design tried to fit in
PLAN – BUILD – TEST – SHIP – T-SHIRT
^
RESEARCH – DESIGN

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And then, everything changed
Technology is no longer the problem
Product decisions are design decisions
Continuous customer engagement matters

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Collaborative, multi-functional teams

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Lean UX feedback loop
THINK
MAKE
CHECK

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Design is a core team competency, not a role
Designer as coach/facilitator
Designer as product steward
Design studio/charrette
Design patterns/style guides

Quick
Visual
Collaborative
Continuous
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Successful design methods are

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Collaborative interview planning
Team discusses what they want to learn
Prepare interview “guide”
Practice asking questions, listening

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Collaborative interview planning

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Interview guides

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Provisional personas
Declare who we think the “customer” is
Shared visual artifact
Evolve over time

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Provisional personas before interviews

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Provisional personas after some interviews

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Team interviewing
Pair interviewing (lead/backup)
Multiple note-takers
Group synthesis
Visual radiators and sketchboards

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Pair interviewing

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Multiple note-takers

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Group synthesis

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Visible shared interview findings

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Sketchboard

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Continuous customer engagement
Five users every Friday (Three on Thursday)
“Talk to us” button
Just-in-time recruiting

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One session, multiple activities
Collect context
Do a collaborative activity
Get feedback on product or prototype

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Results of collaborative design sessions

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Feedback on paper prototype

THANKS!
Lane Halleytwitter: @thinknow

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Credits and appreciation
Waterfall photo, www.flickr.com/photos/zoutedrop/2297190795
Innovation Games Online, Knowsy team (slide 5)
Atomic Object (slides 10, 16, 17, 18)
Interviewing for UX, General Assembly (Slide 11)
SkillSlate (slides 13, 19, 23)
Atomic Object, provisional persona posters by Jeff Patton (slide 14)
DomainMatcher, Lean Startup Machine (slide 20, 24)
All photos by Lane Halley unless otherwise credited

http://www.theapprenticepath.com	1353
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http://paper.li	20
http://www.twylah.com	10
http://a0.twimg.com	5
http://us-w1.rockmelt.com	2
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Hybrid User Interviews

by Lane Halley

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