This presentation was from 2021 and explains to viewers what Core Updates are, but also importantly, what they are not. Also how to fix your site an regain your traffic.
7. @schachin
Kristine@SitesWithoutWalls.com Kristine Schachinger
Takeaways.
• We have …
• 2 Core Updates
• 2 Major Page Experience ”Updates”
• Includes Core Web Vitals
• Rolling out all summer, but two dates were given as part of that rollout.
And as far as we know now at least 2 SPAM Updates.
Update Summer.
17. @schachin
Kristine@SitesWithoutWalls.com Kristine Schachinger
https://developers.google.com/search/docs/guides/page-experience
Google Developer Docs
Page Experience includes
• Core Web Vitals
• Mobile Friendly Checks
• Safe Browsing
• HTTPS
• No Intrusive Interstitials
Optimizing your Page Experience
-- Resources.
Here are some resources that can help you measure, monitor, and optimize
your page experience.
• Learn about the different tools that can help you measure and report
Core Web Vitals. These tools measure LCP, FID, and CLS.
• Check if your page is mobile-friendly with the Mobile-Friendly Test.
• Check to see if your site has any safe-browsing issues by using
the Security Issues report.
• Check if your site's connection is secure. If the page isn't served over
HTTPS, learn how to secure your site with HTTPS.
• Make sure that you're not using interstitials in a way that makes content
less accessible.
• Review our Core Web Vitals and Page Experience FAQs.
35. @schachin
Kristine@SitesWithoutWalls.com Kristine Schachinger
• Accuracy of Content
• Authorship
• Credentials of Authors
• Bios (unless a news site)
• Linking Out
• Links to Certifications
• Known Brands
• Reviews
What Medic or the CORE UPDATES are NOT.
48. @schachin
Kristine@SitesWithoutWalls.com Kristine Schachinger
How to Fix Core Updates.
First
Make sure to CHECK YOUR QUERIES FIRST
Core Updates happen at the QUERY LEVEL
see where you lost IMPRESSIONS & CLICKS in Google Search Console
Don’t Use Third Party Tools.
49. @schachin
Kristine@SitesWithoutWalls.com Kristine Schachinger
How to Fix Core Updates.
Next run a site crawl and find your technical issues
Make sure to fix TECHNICAL ISSUES FIRST*
because if Google cannot crawl and index your pages properly,
the REST DOES NOT MATTER.
*This includes internal linking, site architecture, & page speed.
50. @schachin
Kristine@SitesWithoutWalls.com Kristine Schachinger
How to Fix Core Updates.
Next run a site crawl and find your technical issues
Make sure to fix TECHNICAL ISSUES FIRST*
Most important.
• Site Architecture
• Internal Linking
• In the past page speed, but with CWV may be
removed now, still make sure you fix it for PE.
51. @schachin
Kristine@SitesWithoutWalls.com Kristine Schachinger
Takeaways.
Then Check & Improve
Next How to Fix Core Updates.
• Query Relevance & Content Quality
• Check Google Search Console for Query Drops
• Many sites drop on just a few CORE terms
• Are you pages RELEVANT to the entity searched
• Is your content meeting USER INTENT?
52. @schachin
Kristine@SitesWithoutWalls.com Kristine Schachinger
Takeaways.
Important Note on Time to Recover!
• Originally you could not recover at all until the next update.
• NOW according to John Mueller, if they tweak ranking factors in
between major updates you may see SOME improvement.
• Still would not expect to see a full recovery without a new rollout.
How to Fix Core Updates.
55. @schachin
Kristine@SitesWithoutWalls.com Kristine Schachinger
E-A-T.
EAT IS Conceptual?
E-A-T has no
• Definition given by Google
• No ranking factors directly tied to it
• So, you are at best guessing what it means
• Why Guessing?
• Because it comes from the Quality Raters Guide which was
NEVER meant to be an SEO GUIDE.