The step-by-step process by which I created my artist logo

1. LOGO DESIGN
Step-by-step process

2. DRAWING
The artist I am promoting is Sean Bones. Rather than designing a logo which was vague and similar to existing artist
logos, I thought by using Sean Bones’ name to create something more quirky would be more fitting to the style of artist
he is.
The concept of the logo
is to have a bone (fitting
in with the name of the
artist) and to then add
initials/text.
I began by drawing out a few
ideas testing different materials
to draw with. These were then FINAL LOGO OUTLINE -
scanned onto my laptop and the scanned, edited and
outline was edited to make it background removed.
look more professional. The
background was also removed so
that the image could be placed
easily onto the website and
digipak.

3. ADDING TEXT
I’m using Wix.com to create my website, and whilst I was looking through the features I realised that as part of the
photo editor there is an option to add text. As I mentioned previously, I want the logo to include the initials ‘SB’ or
the full name, ‘Sean Bones‘ so I began experimenting with text (I decided to use Times New Roman as this is a classic
font which compliments the fonts I have used elsewhere on the website).

4. EXPERIMENTING
(background
Chosen text
removed)

5. ADDING EFFECTS
As I mentioned in a previous blog post, I recently found a photo editing app called pixlr-o-matic when I was browsing
through the app store on my phone. I found out it can also be used on a MacBook, so I have been experimenting with it
and have definitely decided to use it to design my logo, and possibly to edit the digipak photographs. Here are a few
samples of the effects I added to my original logo - the reason I decided to add effects was because when I placed the logo
onto the website it seemed out of place with its bright white colour and neat outline. This app has quite a few effects
which fade and distort outlines and generally make the image more ‘grunge-like’ which is more fitting to my website.
Chosen
effect

6. USING ON THE WEBSITE
1.
Larger
logo
Twitter/Facebook links
2.
Smaller
logo
I definitely prefer the smaller logo on the banner as it goes with the subtle, understated theme
I’m using throughout the website and digipak.

7. USING ON THE WEBSITE
1.
Larger
logo
Twitter/Facebook links
2.
Smaller
logo
I definitely prefer the smaller logo on the banner as it goes with the subtle, understated theme
I’m using throughout the website and digipak.