UX is not UI
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A presentation given at the UX Futures Group. The goal was to expand on a popular meme decrying the tendency to reduce User Experience design to User Interface design and UI engineering.
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UX is not UI
- 1. UX |= UI Kelley Howell ux @ DE
- 2. Erik Flowers @ http://www.uxisnotui.com/
- 3. ck Berry, IBM, in an article for developers to better understand UX design
- 4. The Elements of User Experience
- 7. UX/UI User Group: a history
- 8. Guerilla UX @ DE
- 9. Guerilla UX @ DE • 2007: BC Wilson, Erin Walsh PMs with Trader and FR; Andrew Jaswa and Kelley Walker with FR and Trader • User group: find other nerds into usability, HCI, and UX • Use guerilla tactics to win the war.
- 10. UX timeline (Leah Buley, UX Team of One)
- 11. UX: how people think and feel User experience design is about centering the user throughout the product development process
- 12. UX @ DE Square • UX technique to get people to brainstorm in innovative ways • Get people out of their element • Let’s try this: What is the User Experience of our building • Hint: Architects create user experiences for their buildings – inside and outside
- 13. The Building UX
- 14. UX = understanding people • Architects understand people: what their tasks, goals, desires, and dreams • Architects understand social interaction: norms, rituals, the unique problems involved in social life
- 15. Buildings |= Software • Buildings are different from software in an important way • Interactive relationship exists between people and software
- 16. Don Norman and Steve Jobs • Leveraged human tendency to apply rules of social life to computer interaction. ( + anthropomorphize) • Emotional connection with computers I don’t hate it I like it I love it
- 17. Examples • Animation effects (emerged from research insights from studying computer gaming in 70s and 80s) • Genie effect (zoom) • Rounded corners • Dog ears
- 18. Gamification • Love • Addiction • Deviance (habit / ritual ) • Twitter: To be predictable or not to be
- 19. UX = ignoring people “Understand users, then ignore them.” -- Robert Hoekman in Designing the Obvious
- 20. Everything I know about UX, I learned in English Class
- 21. Rhetoric • Logos • Ethos • Pathos
- 22. The Elements of User Experience
- 24. The Planes of User Experience Step 1: Strategy - Who are users, what do they need, what are their problems, hopes, desires? Step 2: Scope - Given user needs, what content and functionality is required to obtain needs? What are the limits and constraints. Step 3: Structure - How will content and functionality interact and does it meet users’ needs? Step 4: Skeleton - What are the foundational elements of the interface? How do users navigate & find information? Step 5: Surface - The final visual and tactile elements: visual style, brand identity, style, logo.
- 28. UX is about designs that • Understand how people think and feel • Center users throughout the product lifecycle – strategy > • Are based on both listening to users, then ignoring them • centering users through: research advocacy design patterns rules/guidelines
- 29. Questions?
Editor's Notes
- In addition to the UX is not UI poster, which spread like a prairie fire among UX professionals who tired of having to explain what they do, other attempts drew on the UX iceberg. The metaphor suggests that the surface – UI – is just the tip of the iceberg. What is beneath are four more levels that are crucial to the process. This poster, likewise, spread like prairie fire. It was based on the much earlier work of Jesse James Garret who, in 2000, struggled with a way to illustrate the complexity of the profession.
- The iceberg draws on the 5 S’s. Additionally, since UX professionals are obsessed by producing deliverables, there are corresponding deliverables to illustrate what should be produced at each level of the process.
- Recently, as UX has become recognized as crucial to product development, the free wheeling use of the phrase has prompted UX professional to come up with ways to educate people on what UX actually. Too often, UX was being used to vaguely refer to the visual design of sites and applications. Sometimes, it referred to having a general grasp of usability principles. But more often than not, the term is used in constant conjunction with UI: UI/UX. Problem is, UX isn’t reducible to UI.
- Maslow’s hierarchy of needs. So, to think through this, let’s take something that has nothing to do with what most of us build every day. Let’s talk about a human need we all share: eating.