Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
UX -The Bruce Lee WayUX -The Bruce Lee Way
Joseph Dickerson
@josephdickerson
Hello!
• 2 years at Microsoft
• Author of two UX books
So, what does Bruce Lee have to do
with UX Design? Quite a lot…
But first, let’s define our terms.
What is UX?
User experience (UX or UE) involves a person’s emotions about using a
particular product, system or service. U...
What is UX?
ISO 9241-210[1] defines user experience as:
“A person’s perceptions and responses that result from the use or
...
“I invented the term ‘user experience’ because I
thought human interface and usability were too
narrow. I wanted to cover ...
Walt Disney
Bruce Lee Image
(UX) Lessons
from Bruce Lee
“Expose yourself to various
conditions and learn … Absorb
what is useful, discard what is not,
add what is uniquely your o...
Understand your users and
customers –
do research, embed yourself into
their workplaces – Absorb and learn
“It’s not the daily increase, but daily
decrease. Hack away at the
unessential.”
Stripping away the unnecessary
elements allows users to focus on
the task at hand
Provide the appropriate amount of
comple...
Simple
Is
Hard
“Awareness is without choice,
without demand, without anxiety; In
that state of mind, there is
perception.”
Be aware of context and
surroundings - thinking about where
and how people use technology
Designing without awareness is
a...
“If your cup is full, you cannot fill it.
So first, empty your cup.”
While there are standard patterns
and best practices, every design
project is different
Step away from your
preconceptions...
Follow a proper design process, but
don’t be dogmatic about it
Be flexible, and approach each
design project within the co...
“Mistakes are always forgivable, if
one has the courage to admit them.”
Usability testing is a key part of user
experience design - Failure will
happen
Understand what “good” failure is
"Those who are unaware they are
walking in darkness will never seek
the light."
Users are not designers - when you
ask them "what do you want it to
do?" they often look at you like you
have a third eye
...
“Know the difference between a
catastrophe and an inconvenience. To
realize that it’s just an inconvenience, that
it is no...
We must be aware of the specific design
problems we are solving, and focus our
energies appropriately
Spend the right time...
Thanks!
Joseph Dickerson
@josephdickerson
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
UX The Bruce Lee Way
Upcoming SlideShare
Loading in …5
×

UX The Bruce Lee Way

1,791 views

Published on

Originally presented at Digital Summit Dallas in Dec 2014, this deck details how lessons from Bruce Lee's Jeet Kune Do philosophy can be applied in UX design... and in life. Based on the Uxmag.com article I wrote of the same name.

Published in: Design
  • Be the first to comment

UX The Bruce Lee Way

  1. 1. UX -The Bruce Lee WayUX -The Bruce Lee Way Joseph Dickerson @josephdickerson
  2. 2. Hello!
  3. 3. • 2 years at Microsoft • Author of two UX books
  4. 4. So, what does Bruce Lee have to do with UX Design? Quite a lot… But first, let’s define our terms.
  5. 5. What is UX? User experience (UX or UE) involves a person’s emotions about using a particular product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership. Additionally, it includes a person’s perceptions of the practical aspects such as utility, ease of use and efficiency of the system. User experience is subjective in nature because it is about individual perception and thought with respect to the system. User experience is dynamic as it is constantly modified over time due to changing circumstances and new innovations
  6. 6. What is UX? ISO 9241-210[1] defines user experience as: “A person’s perceptions and responses that result from the use or anticipated use of a product, system or service.”
  7. 7. “I invented the term ‘user experience’ because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system including industrial design, graphics, the interface, the physical interaction, and the manual.” - Don Norman
  8. 8. Walt Disney
  9. 9. Bruce Lee Image
  10. 10. (UX) Lessons from Bruce Lee
  11. 11. “Expose yourself to various conditions and learn … Absorb what is useful, discard what is not, add what is uniquely your own.”
  12. 12. Understand your users and customers – do research, embed yourself into their workplaces – Absorb and learn
  13. 13. “It’s not the daily increase, but daily decrease. Hack away at the unessential.”
  14. 14. Stripping away the unnecessary elements allows users to focus on the task at hand Provide the appropriate amount of complexity - no more, no less
  15. 15. Simple Is Hard
  16. 16. “Awareness is without choice, without demand, without anxiety; In that state of mind, there is perception.”
  17. 17. Be aware of context and surroundings - thinking about where and how people use technology Designing without awareness is awareness is designing the dark
  18. 18. “If your cup is full, you cannot fill it. So first, empty your cup.”
  19. 19. While there are standard patterns and best practices, every design project is different Step away from your preconceptions, and engage with an open mind
  20. 20. Follow a proper design process, but don’t be dogmatic about it Be flexible, and approach each design project within the confines that exist
  21. 21. “Mistakes are always forgivable, if one has the courage to admit them.”
  22. 22. Usability testing is a key part of user experience design - Failure will happen Understand what “good” failure is
  23. 23. "Those who are unaware they are walking in darkness will never seek the light."
  24. 24. Users are not designers - when you ask them "what do you want it to do?" they often look at you like you have a third eye Users can't see outside of themselves
  25. 25. “Know the difference between a catastrophe and an inconvenience. To realize that it’s just an inconvenience, that it is not a catastrophe, but just an unpleasantness, is part of coming into your own, part of waking up.”
  26. 26. We must be aware of the specific design problems we are solving, and focus our energies appropriately Spend the right time working on the right problem, and try to identify the core things that need solving: The “catastrophes”
  27. 27. Thanks! Joseph Dickerson @josephdickerson

×