8. Fidelity
Low-Fidelity
● Unpolished
● Flexible
● Early in process
● Little commitment
● Low effort
● Empowers collaboration
● Encourages change
High-Fidelity
● Polished
● Digital
● Late in process
● Highly shared
● High effort
● Finished state
● Communicates decisions
10. Experience Map
PURPOSE:
Visualize the end-to-
end experience of
general users related to
a common goal
AUDIENCE:
Team
https://blinkux.com/images/uploads/zapmap.png?r=1412267948
11. Persona
PURPOSE:
An archetype of a set of
users with similar
attitudes, goals, and
motivations
AUDIENCE:
Team
https://dribbble.com/shots/3338369-Universe-User-Personaswhat
12. Empathy Map
PURPOSE:
Create a shared
understanding of the
user/personas mindset
AUDIENCE:
Team
https://www.nngroup.com/articles/ux-mapping-cheat-sheet/
18. Storyboard
PURPOSE:
A visual story that
illustrates the desired
experience from the
users perspective
AUDIENCE:
Business
http://www.fabiangarzon.com/mobile_deals_2010.html
19. Mood Board
PURPOSE:
Collage of images,
content, and color that
inspires or elicits a
particular emotional
response
AUDIENCE:
Team
https://dribbble.com/shots/2701481-Hotel-Management-Company-Website-Mood-Board/attachments/545758
23. User Flow
/Wireflow
PURPOSE:
The paths a particular
user/persona would
follow through a
website/app
AUDIENCE:
Team
https://dribbble.com/shots/2218658-Userflow
24. Wireframe
PURPOSE:
A skeleton of the user
interface that defines
the hierarchy, structure
and key elements in
each view
AUDIENCE:
Team
https://dribbble.com/shots/2459238-Event-Management-Dashboard-Wireframe-1
29. UX
Specifications
PURPOSE:
A collection of relevant
project documents for
handoff
AUDIENCE:
Business
https://www.uxmatters.com/mt/archives/2018/01/cascading-ux-specifications.php
Many created simply for eye candy.
TODAY - artifacts that are a result of the design process.
Each step = different purpose = different artifact
Any object made by human beings, especially with a view to subsequent use.
Deliverables are comprised of artifacts
Deliverables : deadlines,handed off - vs - Artifacts : ideation process
Deliverables : business - vs - Artifacts : self/team
describe concepts,
align teams,
create a shared vision
Choosing the right artifact
Each artifact has different strengths\weaknesses depending on who it is for, and what you need to communicate
Who is the artifact for?
What is it trying to solve?
How much time do you have?
Similar to a Customer Journey except it generalizes Multiple Users/Personas around a common goal
the end-to-end experience,
focuses on human behavior
Creates a baseline
ONE SPECIFIC customer’s/Personas journey related to a specific product or service.
Goals, actions, thoughts, emptions
Each persona has one.
Highlights key touch points, areas of opportunity, breakdowns, ownershipetc.
The company side of a journey map .
Ties customer actions to frontstage, backstage and support.
Shows organization strengths and weaknesses, breakdowns.
It allows you to try to match the way your mobile application works with the mental models of your users.
https://www.interaction-design.org/literature/article/we-think-therefore-it-is-conceptual-modelling-for-mobile-applications, https://uxmastery.com/review-conceptual-model/
A way to quickly think and explore a problem without the limitations or cost of technology
https://www.invisionapp.com/blog/ux-design-sketching/, https://www.smashingmagazine.com/2011/12/the-messy-art-of-ux-sketching/
“Stories are 22 times more memorable than plain facts.”
https://uxplanet.org/storyboarding-in-ux-design-b9d2e18e5fab, https://www.smashingmagazine.com/2017/10/storyboarding-ux-design/
Can help to determine the personality of the experience
https://uxplanet.org/creating-better-moodboards-for-ux-projects-381d4d6daf70, https://www.protofuse.com/blog/details/how-web-design-mood-board-impacts-ux/
Show the relationships between pages, and sections. Highlight the depth and breadth of the architecture
Can help to determine key red routes (most vital paths) or most effective journeys
https://uxplanet.org/ux-glossary-task-flows-user-flows-flowcharts-and-some-new-ish-stuff-2321044d837d
Redlines are named by their appearance, a type of specification where each element is called out using red lines
Provides the developer with the spacing, colors, fonts, and sizes of each item on the page.
Often includes a title, introduction, business and project information, annotated wireframes, redlines, possibly a redline or some high-fi’s