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The UX Umbrella
 Dan Willis                  @uxcrank                 dan@dswillis.com
User experience is
 NOT a religion
User experience is
 NOT altruistic
User experience is
   NOT magic
UX is what it does
  and what it does
 is solve problems.
How UX solves problems
Visual Design
• Satisfying the
  specific goals of well-
  defined users

• Structuring visual
  elements

• Aligning tone with
  overall strategy
Information
           Architecture
• Satisfying the
  specific goals of well-
  defined users

• Analyzing user tasks

• Aligning information
  structure with overall
  strategy
Interaction Design
• Satisfying the specific
  goals of well-defined
  users

• Optimizing the
  interplay between
  humans and
  interfaces

• Analyzing user tasks
Usability
• Investigating how
  humans use the
  things we build
User Research
• Investigating how
  and why humans do
  what they do
Content Strategy
• Satisfying the
  specific goals of well-
  defined users

• Collecting, creating
  and curating content

• Aligning content
  with overall strategy
UX is what it does
  and what it does
 is solve problems.
How you can use UX
   to solve problems
• Who are your most important users?
• What goals or needs are most
  important to your most important
  users?
• Of those goals or needs, which ones can
  you REALISTICALLY address with the
  work you’re doing?
More
• Dan Willis
• @uxcrank
• http://www.dswillis.com
• http://www.uxcrank.com

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