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Wiley – Creating a buzz
Analysis of digipaks
Digipak analysis
 Creating buzz is the second analysis of digipaks
for my chosen artist.
Genre
 By looking at the cover of ‘Creating a buzz’ I
would think that the genre is dubstep/dance
because of the colours it uses in the background.
Therefore, it doesn’t convey its genre. Although,
there are certain features that show aspects of a
grime sort, such as the tattoo on Wiley’s neck.
Colour
 The colour on this digipak is very bright, shouting
out at anyone looking at it. It involves a light blue
and green in the background, in the flashes and
on the speech bubbles explaining about the
mixtape.
Main image
 The main image dominates at least two thirds of
the page, using the rule of thirds. Furthermore,
Wiley isn’t addressing the audience and by
analysing one of his digipaks before, I can tell this
is a convention of his.
Representations
 On the one hand, Wiley is trying to look shy and
intimidated by not looking at the camera directly,
whereas on the other hand he has a tattoo
showing with his name on it, showing he is full of
himself.
Font use
 A lot of the font on this cover is in speech
bubbles, conveying that the artist is outspoken.
Also, there is a lot of words in the background to
create a bright colour, this too conveys something
about the artist, that there is more than meets the
eye.
Audience
 I personally believe this mix tape cover could
attract all young audiences, not just grime fans.
This is again due to the use of colour.
Size and layout
 The main image is a lot bigger than the other
main aspects of the digipak. This is also a
convention of Wiley’s that I have noticed. The
font is fairly small too. Although, the font in the
background is considerably bigger than the font
explaining the mix tape, concluding that the name
of it isn’t the most important thing.

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Analysing digipaks 5

  • 1. Wiley – Creating a buzz Analysis of digipaks
  • 2. Digipak analysis  Creating buzz is the second analysis of digipaks for my chosen artist.
  • 3. Genre  By looking at the cover of ‘Creating a buzz’ I would think that the genre is dubstep/dance because of the colours it uses in the background. Therefore, it doesn’t convey its genre. Although, there are certain features that show aspects of a grime sort, such as the tattoo on Wiley’s neck.
  • 4. Colour  The colour on this digipak is very bright, shouting out at anyone looking at it. It involves a light blue and green in the background, in the flashes and on the speech bubbles explaining about the mixtape.
  • 5. Main image  The main image dominates at least two thirds of the page, using the rule of thirds. Furthermore, Wiley isn’t addressing the audience and by analysing one of his digipaks before, I can tell this is a convention of his.
  • 6. Representations  On the one hand, Wiley is trying to look shy and intimidated by not looking at the camera directly, whereas on the other hand he has a tattoo showing with his name on it, showing he is full of himself.
  • 7. Font use  A lot of the font on this cover is in speech bubbles, conveying that the artist is outspoken. Also, there is a lot of words in the background to create a bright colour, this too conveys something about the artist, that there is more than meets the eye.
  • 8. Audience  I personally believe this mix tape cover could attract all young audiences, not just grime fans. This is again due to the use of colour.
  • 9. Size and layout  The main image is a lot bigger than the other main aspects of the digipak. This is also a convention of Wiley’s that I have noticed. The font is fairly small too. Although, the font in the background is considerably bigger than the font explaining the mix tape, concluding that the name of it isn’t the most important thing.