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MOBILE OUTLOOK 2010
    WHERE ARE WE?



                             presented by

                    Joseph Labrecque
Colorado Learning and Teaching with Technology Conference - Boulder, CO
                           August 12 th, 2010
Tweet this Session!




      Conference Hashtag:                               #COLTT2010

      Joseph Labrecque on Twitter:                      @JosephLabrecque


JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?                      2
Joseph Labrecque

                                                    Flash Platform Developer
                                                    Multidisciplinary Digital Artist
                                                    Adobe Education Leader
                                                    • University of Denver
                                                         Senior Multimedia Application Developer
                                                         Center for Teaching and Learning

                                                    • Fractured Vision Media, LLC
                                                    • An Early Morning Letter, Displaced




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?                                               3
About the University of Denver
      •   The oldest and largest private university in the
          Rocky Mountain region, the University of Denver
          attracts thought-leaders who are committed to
          academic rigor, community engagement and global
          responsibility. In this active, intellectual
          environment, you'll discover unbounded
          opportunities to affect change in our growing
          global society.
      •   We enroll approximately 11,600 students in our
          undergraduate and graduate programs.
      •   The Carnegie Foundation classifies DU as a
          Doctoral/Research University with high research
          activity.




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?        4
About the DU Center for Teaching & Learning

      The Center for Teaching and Learning (CTL) offers
      a variety of faculty development opportunities
      including workshops and seminars, grant funding
      for faculty-initiated projects, and support and
      development of technological applications that
      advance teaching and learning goals.
      Two Units:
      •   Teaching and Learning Support
            •   Grants and Teaching Support
            •   Application and Services Support
      •   Research and Development
            •   Application Development
                (ColdFusion, Flash, Flex, AIR, Java, PHP)
            •   Technology Advisement and Forecasting




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?       5
Mobile Outlook 2010?
      Mobile is basically anything device can carry around
      with you! Many believe this is the future of general
      computing.
      During this session, we will be discussing a number of
      things.
      •   Different forms that mobile computing takes
      •   Mobile platforms
      •   The Mobile Web
      •   App Stores and Markets
      •   Problems with Fruit
      •   DU and Mobile




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?          6
Form Factors? Devices?
      •   Phones
            • We are still calling them phones???
            • iPhone and Android devices
            • Also traditional cell phones
      •    Tablets
            • Emerging market
            • iPad is the first of many
            • Bunch of Android devices coming soon
      •   Netbooks
            • Ultra-portable (underpowered) laptops
      •   Laptops
            • The mobile standard for years!



JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?   7
This is Uncharted Territory!



                            Everyone is guessing at this point.
                                       Plenty of forecasting.
                                 Lots of new, emerging stuff.


                      Lots of OPINIONS and UNKNOWNS!!!




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?             8
Let’s talk mobile platforms




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?   9
Platforms
      •   RIM BlackBerry OS
      •   Apple iPhone OS
      •   Google Android OS
      •   Microsoft Windows Mobile
      •   Linux
      •   Symbian OS
      •   Palm OS




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?   10
Mobile and the Web
      m. Subdomain Websites
      •   Generally made for older phones
      •   Super-basic version of the website content
      •   Basically a big list


      Phone Formatting
      •   Phone Browser overrides the text width
      •   Sometimes removes images


      Custom CSS
      •   Website has a mobile CSS for phones
      •   Probably the best solution for a while



JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?   11
App Stores and Markets
      •   Popularized and pioneered by Apple for the
          iPhone.
      •   Adopted by Google Android and others.
      •   Makes it convenient to just grab apps with
          little hassle.
      •   Must be written for each and every platform.
      •   As a result- not all apps are on all device
          platforms.
      •   This is BAD. Very few have the time, money,
          and people necessary to do this.




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?    12
Let’s talk mobile development




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?   13
Native Development
      Apple iDevices
      •   Apps written in Objective-C (1986)
      •   Vastly different from many other languages
      •   iPhone SDK (Apple Proprietary)
      •   Many tools are Apple-only


      Google Android
      •   Apps written in Java (1995)
      •   Shares many similarities with C#, ActionScript,
          and other languages
      •   Android SDK (Open Source)




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?       14
Packager for iPhone - Problems with Fruit
      •   Adobe announces Packager for iPhone in late
          2009 to allow Flash developers to compile
          their code to native and distribute through the
          App Store just like any normal app.
      •   Days before CS5 launches, Apple changes their
          developer agreement to exclude all apps
          written using “intermediate layers” – This
          includes Flash, Lua, Unity, C#; anything that is
          not Objective-C
      •   This is a problem.
      •   Adobe refocus on AIR for Mobile, specifically
          AIR for Android but other platforms will
          follow.




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?        15
AIR for Android
      •   Super-private prerelease earlier this year – later
          opened wide to a much larger prerelease program.
      •   If the user downloads an APK from the market and
          does not have the runtime, AIR will be seamlessly
          installed the first time they grab an AIR for Android
          app.
      •   Cost is minimal. Flash and Flex developers can
          leverage the skills they already have and distribute
          their apps across platforms and devices easily.
      •   Mobile Flex Framework “Slider” is no more.
      •   Flex 4.5 “Hero” will include specifics for mobile
          applications – specifically to deal with resolution
          differences across devices and touch interactions.




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?             16
What is DU doing about Mobile?




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?   17
DU and Mobile
      •   Experiments with Adobe AIR for Android
      •   CourseMedia™ StudyShufffer
      •   Adobe AIR + Flash Player will be on Android,
          BlackBerry, Symbian OS, Palm/HP, Windows Mobile…
      •   Farthest reach – write once, run *almost* everywhere
      •   Apple iDevices remain a problem
      •   Apple iDevices remain a BIG problem!


      http://www.openscreenproject.org/




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?            18
Experiment #1 – SketchNSave




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?   19
Experiment #2 – StudyShuffler




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?   20
What about Flash Player on Android?

      Works pretty well!
      •   Near parity with the desktop 10.1
      •   Anything CPU/GPU-intensive will tax
          any battery; Flash or no Flash.
      •   Have not noticed any battery drain on
          normal usage.
      •   Even streams video at 1x connection!


      However…
      •   Desktop controls often tiny, tiny…
      •   Developers can optimize apps for
          mobile in many ways.
      •   New ways to think about UI on
          ANY platform – not just Flash.

JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?   21
The future?




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?   22
Mobile Forecasting

      Platform Market Share Changes?
      •   Android on the rise!
      •   Expanding options!
      •   iPhone steady
      •   Traditional platforms reduction
      •   Windows Mobile 7


      Will iDevices Open Up?
      •   Maybe.


      Where are all the Tablets?
      •   iPad is leading the way


JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?   23
Closing…

                               Blog:      http://inflagrantedelicto.memoryspiral.com/

                               Twitter: @JosephLabrecque

                               Email:     Joseph.Labrecque@du.edu




                               Thank you…




JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE?                                   24
Adobe MAX 2010 – More on Mobile AIR
Emergent Collective One – Free Download




       Download the complete community compilation:
                    http://bit.ly/FVM005

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Mobile Outlook 2010 - Where Are We?

  • 1. MOBILE OUTLOOK 2010 WHERE ARE WE? presented by Joseph Labrecque Colorado Learning and Teaching with Technology Conference - Boulder, CO August 12 th, 2010
  • 2. Tweet this Session! Conference Hashtag: #COLTT2010 Joseph Labrecque on Twitter: @JosephLabrecque JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 2
  • 3. Joseph Labrecque Flash Platform Developer Multidisciplinary Digital Artist Adobe Education Leader • University of Denver  Senior Multimedia Application Developer  Center for Teaching and Learning • Fractured Vision Media, LLC • An Early Morning Letter, Displaced JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 3
  • 4. About the University of Denver • The oldest and largest private university in the Rocky Mountain region, the University of Denver attracts thought-leaders who are committed to academic rigor, community engagement and global responsibility. In this active, intellectual environment, you'll discover unbounded opportunities to affect change in our growing global society. • We enroll approximately 11,600 students in our undergraduate and graduate programs. • The Carnegie Foundation classifies DU as a Doctoral/Research University with high research activity. JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 4
  • 5. About the DU Center for Teaching & Learning The Center for Teaching and Learning (CTL) offers a variety of faculty development opportunities including workshops and seminars, grant funding for faculty-initiated projects, and support and development of technological applications that advance teaching and learning goals. Two Units: • Teaching and Learning Support • Grants and Teaching Support • Application and Services Support • Research and Development • Application Development (ColdFusion, Flash, Flex, AIR, Java, PHP) • Technology Advisement and Forecasting JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 5
  • 6. Mobile Outlook 2010? Mobile is basically anything device can carry around with you! Many believe this is the future of general computing. During this session, we will be discussing a number of things. • Different forms that mobile computing takes • Mobile platforms • The Mobile Web • App Stores and Markets • Problems with Fruit • DU and Mobile JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 6
  • 7. Form Factors? Devices? • Phones • We are still calling them phones??? • iPhone and Android devices • Also traditional cell phones • Tablets • Emerging market • iPad is the first of many • Bunch of Android devices coming soon • Netbooks • Ultra-portable (underpowered) laptops • Laptops • The mobile standard for years! JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 7
  • 8. This is Uncharted Territory! Everyone is guessing at this point. Plenty of forecasting. Lots of new, emerging stuff. Lots of OPINIONS and UNKNOWNS!!! JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 8
  • 9. Let’s talk mobile platforms JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 9
  • 10. Platforms • RIM BlackBerry OS • Apple iPhone OS • Google Android OS • Microsoft Windows Mobile • Linux • Symbian OS • Palm OS JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 10
  • 11. Mobile and the Web m. Subdomain Websites • Generally made for older phones • Super-basic version of the website content • Basically a big list Phone Formatting • Phone Browser overrides the text width • Sometimes removes images Custom CSS • Website has a mobile CSS for phones • Probably the best solution for a while JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 11
  • 12. App Stores and Markets • Popularized and pioneered by Apple for the iPhone. • Adopted by Google Android and others. • Makes it convenient to just grab apps with little hassle. • Must be written for each and every platform. • As a result- not all apps are on all device platforms. • This is BAD. Very few have the time, money, and people necessary to do this. JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 12
  • 13. Let’s talk mobile development JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 13
  • 14. Native Development Apple iDevices • Apps written in Objective-C (1986) • Vastly different from many other languages • iPhone SDK (Apple Proprietary) • Many tools are Apple-only Google Android • Apps written in Java (1995) • Shares many similarities with C#, ActionScript, and other languages • Android SDK (Open Source) JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 14
  • 15. Packager for iPhone - Problems with Fruit • Adobe announces Packager for iPhone in late 2009 to allow Flash developers to compile their code to native and distribute through the App Store just like any normal app. • Days before CS5 launches, Apple changes their developer agreement to exclude all apps written using “intermediate layers” – This includes Flash, Lua, Unity, C#; anything that is not Objective-C • This is a problem. • Adobe refocus on AIR for Mobile, specifically AIR for Android but other platforms will follow. JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 15
  • 16. AIR for Android • Super-private prerelease earlier this year – later opened wide to a much larger prerelease program. • If the user downloads an APK from the market and does not have the runtime, AIR will be seamlessly installed the first time they grab an AIR for Android app. • Cost is minimal. Flash and Flex developers can leverage the skills they already have and distribute their apps across platforms and devices easily. • Mobile Flex Framework “Slider” is no more. • Flex 4.5 “Hero” will include specifics for mobile applications – specifically to deal with resolution differences across devices and touch interactions. JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 16
  • 17. What is DU doing about Mobile? JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 17
  • 18. DU and Mobile • Experiments with Adobe AIR for Android • CourseMedia™ StudyShufffer • Adobe AIR + Flash Player will be on Android, BlackBerry, Symbian OS, Palm/HP, Windows Mobile… • Farthest reach – write once, run *almost* everywhere • Apple iDevices remain a problem • Apple iDevices remain a BIG problem! http://www.openscreenproject.org/ JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 18
  • 19. Experiment #1 – SketchNSave JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 19
  • 20. Experiment #2 – StudyShuffler JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 20
  • 21. What about Flash Player on Android? Works pretty well! • Near parity with the desktop 10.1 • Anything CPU/GPU-intensive will tax any battery; Flash or no Flash. • Have not noticed any battery drain on normal usage. • Even streams video at 1x connection! However… • Desktop controls often tiny, tiny… • Developers can optimize apps for mobile in many ways. • New ways to think about UI on ANY platform – not just Flash. JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 21
  • 22. The future? JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 22
  • 23. Mobile Forecasting Platform Market Share Changes? • Android on the rise! • Expanding options! • iPhone steady • Traditional platforms reduction • Windows Mobile 7 Will iDevices Open Up? • Maybe. Where are all the Tablets? • iPad is leading the way JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 23
  • 24. Closing… Blog: http://inflagrantedelicto.memoryspiral.com/ Twitter: @JosephLabrecque Email: Joseph.Labrecque@du.edu Thank you… JOSEPH LABRECQUE - MOBILE OUTLOOK 2010: WHERE ARE WE? 24
  • 25. Adobe MAX 2010 – More on Mobile AIR
  • 26. Emergent Collective One – Free Download Download the complete community compilation: http://bit.ly/FVM005