7 Steve Jobs Products That FailedNot that Jobs’ product instinct was always infallible. Here are some of the losses that did happen under Jobs’ watch.Ayesha Ambreen - Marketer, Writer, Social Media Analyst, and Curator.
Steve Jobs – a short Bio Steven Paul "Steve" Jobs (February 24, 1955 – October 5, 2011) Born in San Francisco, California Dropped out from Reeds Started Apple Computer on April 1, 1976, with Stephen Wozniak In 1985, Jobs resigned as Apples CEO to begin a new hardware and software company called NeXT, Inc.Your own footer
Steve Jobs – a short Bio Later, Jobs purchased an animation company called Pixar Animation Studios. Pixar produced wildly popular animation films such as Toy Story, Finding Nemo and The Incredibles. The studio merged with Walt Disney in 2006, making Steve Jobs Disneys largest shareholder. Apple eventually bought NeXT in 1997 for $429 million. That same year, Jobs returned to his post as Apples CEO.Your own footer
Steve Jobs- an Entrepreneur, Innovator, Marketer, and Tech Visionary! “Steve was among the greatest of American innovators -- brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it.” ~ Barack Obama | President, United States "For those of us lucky enough to get to work with Steve, it’s been an insanely great honor.” ~ Bill Gates| Founder, Microsoft Corp. “Whenever Larry [Page] and I sought inspiration or vision and leadership, we need to look no farther than Cupertino.” ~ Sergey Brin | Co-Founder, Google
The Products!―Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.‖1 Apple Lisa2 NeXT3 Apple III4 Twentieth Anniversary Macintosh5 ROKR6 Power Mac G4 Cube7 MobileMe
Apple LisaJanuary 19, 1983 It was the first personal computer to offer a graphical user interface in an inexpensive machine aimed at individual business users.
Apple Lisaa powerful personal computer with a graphical user interface(GUI) targeted toward business customers. Lisa was a more advanced system than the Macintosh of that time in many respects, such as: • Inclusion of protected memory • Cooperative multitasking, • Sophisticated hard disk based operating system • Built-in screensaver • Advanced calculator with a paper tape and RPN
Apple Lisaa powerful personal computer with a graphical user interface(GUI) targeted toward business customers. • Numeric keypad • Data corruption protection schemes • Larger higher-resolution display • Support for up to 2 megabytes (MB) of RAM • Expansion slots
BUT, In 1989, Apple disposed of approximately2,700 unsold Lisas in a guarded landfill in Logan,Utah, in order to receive a tax write-off on the unsoldinventory. Your Logo
Apple Lisa – Reasons for FailureJanuary 19, 1983 Sales Failure Competition Apple Macintosh 1 At an asking price 2 Largely unable to 3 The release of of $10,000 in compete with the the Apple 1983, it cost the less expensive Macintosh in equivalent of over IBM PCs, which 1984, which was $22,000 today. were already faster and much Intended beginning to less expensive, business dominate was the most customers were business desktop significant factor reluctant to computing. in the Lisas purchase the demise. machine.
NeXT1986 -1996 After being let go from the company he helped found, Steve Jobs made his next move. Taking to Redwood City, California, Jobs created yet another computer company, NeXT.
NeXTan American computer company that developed a series of computerworkstations.
NeXTan American computer company that developed a series ofcomputer workstations. • NeXT produced a PC OS and two generations of workstations, each of them an inky black contrast to the Snow White design scheme Steve chose for Apple. • NeXT introduced the first NeXT Computer in 1988, and the smaller NeXTstation in 1990. • NeXT later released much of the NeXTstep system as a programming environment standard called OpenStep.
NeXTan American computer company that developed a series ofcomputer workstations. Apple sued Next for "nefarious schemes" to take advantage of the cofounders insider information. "It is hard to think that a $2 billion company with 4,300-plus people couldnt compete with six people in blue jeans.― ~ Steve Jobs, The suit was eventually dismissed before trial!
BUT, sales of the NeXT computers were limited, withestimates of about 50,000 units shipped in total. Your Logo
NeXTEvidence of Failure • In total, 50,000 NeXT machines were sold. • NeXT withdrew from the hardware business in 1993 and the company was renamed NeXT Software Inc; subsequently 300 of the 540 staff employees were laid off. • Apple purchased NeXT on December 20, 1996 for $429 million and 1.5 million shares of Apple stock. • NeXTSTEPs processor-independent capabilities were retained in Mac OS X, leading to both PowerPC and Intel x86 versions (although only PowerPC versions were publicly available before 2006). Apple moved to Intel processors by August 2006.
NeXT – Reasons for Failure1986 - 1996 Excessive Spending Customers First! Pricing Strategy 1 In founding NeXT, 2 When many 3 NeXT’s original Jobs spent money managers need to design was for a very freely. When listen to potential workstation that most start-up customers about college students companies are their needs and would buy. But, it frugal, Jobs spent wants in a was too expensive millions on setting product, Jobs for the college up his HQ and chose to ignore market, priced at $100,000 for the everything that about $4,000 a design of the everyone told him. cube. NeXT brand alone.
NeXT – Reasons for Failure1986 - 1996 Time to market Storage Issues Wrong Business 4 NeXT computers 5 Storage options 6 The NeXT platform debut was delayed proved challenging may be better by several months. for the first NeXT. known for what Jobs responded, Later, magneto- was done with it "Late? This optical drive was than for what it computer is 5 years replaced w/ a actually did: in ahead of its time!‖ floppy drive. But , 1991, Tim Berners- But its still known 2.88 MB floppies Lee used one to as ―yesterdays were expensive create the first web technology and technology browser and web tomorrow for twice didn’t supplant the server. the price.‖ 1.44 MB floppy.
NeXT – Reasons for Failure1986 - 1996 In an eviscerating 1991 article, Forbes said Jobs ―has made fundamentally wrong decisions (with NeXT) that could well doom the venture.‖
Apple IIIMay 19, 1980 - April 24, 1984 The Apple III is a business- oriented personal computer produced and released by Apple Computer that was intended as the successor to the Apple II series, but largely considered a failure in the market.
Apple IIIa business computer and an eventual successor for the Apple II. • Apple III ran twice as fast as the Apple II and had 128 KB of RAM - twice as much memory as the Apple II. • It was the first Apple computer to have a built-in floppy drive, a 5.2" floppy drive that could store 143 KB of data. • The machine was code-named Sara and used a powerful operating system called SOS (standing for Saras Operating System and later changed to Sophisticated Operating System).
BUT, The original run of Apple III was so unstable thatit was pulled and rereleased almost a year later. Your Logo
Apple III – Reasons for FailureApril 24, 1984 Flawed Design 1 Apple III had serious stability issues that required a recall of existing machines. But later Apple was eventually able to produce a reliable and dependable version of the machine. However, damage to the computers reputation had already been done and it failed to do well commercially as a direct result. In the end, an estimated 65,000–75,000 Apple III computers were sold. ―Direction came from the marketing department.‖ said company co-founder Steve Wozniak, and that’s where he places the blame. Your Logo
Twentieth Anniversary MacintoshMarch 20, 1997 - March 14, 1998 Apples Twentieth Anniversary Macintosh is a limited-edition personal computer that was released in 1997 in celebration of the companys 20th birthday.
Twentieth Anniversary Macintosha limited-edition personal computer released in celebration of theApple’s 20th birthday. • On January 7th 1997 Apple unveils the Twentieth Anniversary Macintosh at MacWorld Expo, San Francisco in a grand finale demonstration. • Codenamed Spartacus • Apple manufactured 12,000 TAMs (Twentieth Anniversary Macintosh), with a release run of 11,601. • The TAM was only released in 5 countries: USA, Japan, France, Germany, and the UK. • The TAM was aimed at the office executive, rather than the traditional home user.
Twentieth Anniversary Macintosha limited-edition personal computer released in celebration of theApple’s 20th birthday. • The TAM featured a 250 MHz PowerPC 603e processor and 12.1" active matrix LCD powered by an ATI 3D Rage II video chipset with 2MB of VRAM capable of displaying up to 16bit color at 800x600 or 640x480 pixels. • The TAM came with a unique 75 key ADB keyboard which featured leather palm-rests and a track-pad instead of a mouse. • TAM featured metallic green/gold paint and was one of the first desktop based computers to use an LCD display, in an enclosure only 2.5" deep
BUT, upon discontinuation in March 1998 the price forTAM was set to a low $1,995 (Initial price was $7,500)— either at or below the cost of production. Your Logo
TAM – Reasons for FailureMarch 14, 1998 Time to market Backward Compatibility The Buzz 1 Heralded as a 2 Based on a 3 Some TAM celebration of 20 PowerPC 603e experience a static years of Apple processor, the TAM noise that plays Computer Inc, the cannot run Mac OS through the Twentieth X natively, even speakers even Anniversary with the addition of when the sound Macintosh arrived 3rd party processor level is muted. It at the party one upgrade cards. took some time for year late. Attempting such an Apple to confirm a install can "brick" a problem existed TAM. and devise a lasting fix.
TAM – Reasons for FailureMarch 14, 1998 Lack of Tech Support Over Pricing 4 Due to the scarcity 5 The simple of scale, rather reason behind the than training all price drops was Apple authorized that despite an technicians in award winning repairing the TAM, advertising Apple opted to ship campaign, the faulty units to three TAM was simply central locations overpriced for worldwide – one what it was. per continent. Your Logo
ROKRSeptember 7, 2005 - January 2006 The ROKR, a Motorola series of phones that could play music purchased from iTunes, came out in 2005. With a capacity of just 100 songs and a super slow transfer time, the ROKR’s party ended quickly.
ROKRa Motorola candy-bar style phone with Apple-licensed technology toplay back music purchased from the iTunes Music Store.
ROKRa Motorola candy-bar style phone with Apple-licensed technology toplay back music purchased from the iTunes Music Store. • The first cell phone equipped with a version of Apple’s iTunes software. • The phone allowed users to transfer up to 100 songs from iTunes to their phone using a USB cable. • The Motorola ROKR featured a color display that can be used to view album art while songs are playing. • Built-in stereo speakers and stereo headphones that also work as a mobile headset with microphone.
ROKRa Motorola candy-bar style phone with Apple-licensed technology toplay back music purchased from the iTunes Music Store. Steve Jobs described the ROKR as ―an iPod shuffle on your phone,‖ referring to Apple’s diminutive flash-based MP3 player that can store about 100 songs — the same capacity as the ROKR.
BUT, Motorola CEO, Ed Zander, later accused Appleof purposely undercutting the ROKR Your Logo
ROKR – Reasons for FailureJanuary 2006 Out Dated Design Super Slow Limited Song Capacity 1 Motorola ROKR 2 Transferring music 3 The phone was looked like a late to the phone was equipped with an nineties Nokia but slow compared to upgradeable 512 played songs from dedicated players MB microSD iTunes library. It due to lack of memory card but had an outdated support for Hi- firmware allowed design and Speed USB, and only 100 songs to conventional there was also no be loaded at any interface. wireless transfer. time. The arbitrary song limit hurt the ROKRs appeal. Your Logo
Power Mac G4 CubeJuly 19th, 2000 - July 3rd, 2001 The Power Mac G4 Cube is a small form factor Macintosh personal computer from Apple Inc. Its cube shape is reminiscent of the NeXTcube from NeXT, acquired by Apple in 1996.
Power Mac G4 Cubea small form factor Macintosh personal computer from Apple Inc. • The diminutive 8" x 8" x 8" cube, suspended in a 10" tall Acrylic (PMMA) enclosure, housed a PowerPC G4 processor running at 450-500 MHz. • Equipped with unconventional vertical slot-loading DVD- ROM or CD-RW drive. • It had an upgradeable video card in a standard AGP slot. • Market between the iMac G3 and the Power Mac G4, Cube was the first desktop configuration offering since the discontinued Macintosh G3 almost 2 years earlier.
Power Mac G4 Cubea small form factor Macintosh personal computer from Apple Inc. ―The G4 Cube is simply the coolest computer ever.‖— Steve Jobs, unveiling it at Macworld Expo in New York.
BUT, In July 2001 Apple issued a short and slightly unusualpress release announcing the product was to be put "on ice". Power Mac G4 Cube was one of the shortest-lived Tech Products ever! Your Logo
Power Mac G4 Cube – Reasons for FailureJuly 3rd, 2001 No Monitor! Mold Lines Rats nest of wires 1 A separate monitor 2 Cubes suffered 3 To make the whole — with either an from a machine fit inside ADC or VGA manufacturing the clear connection — was issue that led to enclosure without required for the faint lines requiring the user Cube, in contrast to (cracks/mold lines) to disconnect the all-in-one iMac in the clear plastic every cable, all the series. Not case. This was wires plugged into including a monitor often considered the bottom of the leaded to slow damaging to the Cube. sales. aesthetic quality of the computer. Your Logo
MobileMeJuly 9, 2008 - February 24, 2011 MobileMe is a subscription- based collection of online services and software offered by Apple Inc. Formerly, it was known as .Mac and iTools. MobileMe targeted Mac OS X, Windows, iPad, iPhone, and iPod touch users.
MobileMean Internet services for Mac OS X, iOS, and Windows. • Members of MobileMe were given a @me.com • No longer restricted to Mac OS X software such as Mail and iCal. • Access to personal data from any computer connected to the Internet using the web interface at me.com. • MobileMe allowed users to track the location of their iPhone, iPod touch or iPad via the web portal at me.com. • MobileMe maintained a synchronized address book and calendar feature using Push functions.
MobileMean Internet services for Mac OS X, iOS, and Windows. • MobileMe had two different plans: The Individual plan included 20 GB of email and file storage and 200 GB of monthly data transfer. The Family Pack included 40 GB of storage split among one 20 GB individual (primary) and four 5 GB sub-accounts, each sub-account having its own email address, online storage and being able to use all the MobileMe features.
MobileMean Internet services for Mac OS X, iOS, and Windows. • MobileMe featured: public photo and video gallery iDisk, an online storage repository Users of Mac OS X v10.5 or later can use the iLife 08 or iLife 09 or iLife 11 application iWeb to publish websites hosted on their MobileMe account Ajax and Dynamic HTML to simulate the look and feel of desktop applications within the users web browser. MobileMe Control Panel Mail Beta and Calendar
BUT, within a week of launch, Apple had to issue anapology to its MobileMe users for synchronization issues. In February, 2011, Apple discontinued MobileMe. Your Logo
MobileMean Internet services for Mac OS X, iOS, and Windows. ―The .Mac to MobileMe transition was a lot rockier than we had hoped but everything is now up and running,‖ Apple spokesman, Bill Evans, told Macworld. ―We want to apologize to our loyal customers and express our appreciation for their patience by giving all current subscribers an automatic 30-day extension to their MobileMe subscription free of charge.‖
MobileMean Internet services for Mac OS X, iOS, and Windows. Team, The launch of MobileMe was not our finest hour. There are several things we could have done better: – MobileMe was simply not up to Apple’s standards – it clearly needed more time and testing. The MobileMe launch clearly demonstrates that we have more to learn about Internet services. And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year. ~ Steve Jobs.
MobileMe – Reasons for FailureFebruary 24, 2011 TECH Issues Inadequate Free Trial Conflicts with Outlook 1 The launch of 2 The free trial of 3 Initial versions of MobileMe was MobileMe the Windows plagued by various inadvertently control panel issues. MobileMe, charged some allowed as a .Mac Australian and synchronization of successor, was European Outlook accounts. initially criticized customers’ credit A mid-2008 update during its launch for cards, leading removed the ability being unstable and Apple to issue when Outlook is for having syncing refunds and extend using Microsoft problems. the free trial to four Exchange Server months. Calendars and Contacts.
MobileMean Internet services for Mac OS X, iOS, and Windows. In May 2011, Fortune magazine reported that during the summer of 2008, after MobileMe had launched to mostly negative reviews, Steve Jobs summoned the MobileMe team to a meeting in the Town Hall auditorium at 4 Infinite Loop. After asking them ―What MobileMe is supposed to do," and someone answered, Jobs reportedly shot back, "So why the *%$# doesnt it do that?"
Lessons Learned The best businesspeople dont know Never let your Remember 2 Ps: Vision hinder you Price and everything. Theyre the ones who are bravefrom making great Positioning! and truthful enough to admit mistakes--and products! learn the most from them along the way. Test and Improve. Never launch aCustomer is the beta product.King! Keep them Hapy. Do Research and Market Timing is Publish clearEverything, Do not message! Rush or Delay.
References: • Marketing Management, Philip Kotler (13th Edition) • http://www.pcmag.com/slideshow/story/286886/ • http://en.wikipedia.org/wiki/Apple_Inc. • http://www.imore.com/2008/08/05/steve-jobs-on- mobileme-full-email/ • http://www.apple.com/ Unless otherwise stated any views or opinions presented are solely those of the author. You can contact me at email@example.com for further information. Twitter.com/ayeshaambreen |Facebook.com/ayeshaambren Linkedin.com/in/ayeshaambreen |Plus.google.com/u/0/108854244695712475222
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