Why graphics and visuals are important in creating content. Choose the right graphics to capture the interest and attention of your audience and help you communicate your message much more effectively.

2. The fact is, your
brain is
prejudiced

3. The fact is, your
brain is
prejudiced
It craves pictures
over words

4. The fact is, your
brain is
prejudiced
the right visuals
It craves pictures
over words

5. light it up

6. Visual content makes up
93%
Words are only good for about 7%.
of all human communication.

7. 60,000 times fasterthan text.
(A picture is worth more
than 1,000 words. A picture
is worth 60,000 words.)
The brain processes visual content

8. WOW!
Adding visuals increases comprehension
up to 400%...

9. so People
remember

10. so People
remember
your message
your
message

11. Visuals boost the power of your content
GO!

12. visuals:
Increase
Clicks, Views, Conversions
& Inbound Traffic

13. Improve
Customer Response
& Engagement
visuals:

14. Because they:
Prolong
the Length of
Time Your Online
Visitor Stays

15. Enhance
Your Rankings in
Search Engines
visuals:

16. Expand
the Likelihood of
Your Message
to “Go Viral”
visuals:

17. and everyone’s content
needs a little
Boost

18. tiny
feline
on a
white
background
compare this:

19. to this:

20. Visuals
elicit a faster
and
stronger
emotional
reaction
to this:

21. Our senses are
bombarded
with over
11 million bits
of data
every second.

22. Our senses are
bombarded
with over
11 million bits
of data
every second.
wow
me.
go ahead,

23. the right visuals

24. the right visuals
areExcellenttools

25. the right visuals
areExcellenttools
to combat
the problem of

26. the right visuals
areExcellenttools
to combat
the problem of
“INFORMATION OVERLOAD”

27. ...but to cut through
all the clutter~
you'd better
be good.

28. ...but to cut through
all the clutter~
you'd better
be good.
because
The
competition
is fierce.

29. Mom may have told you
“honey, looks
aren’t everything,”

30. Mom may have told you
“honey, looks
aren’t everything,”
but when it comes to
successful marketing...

31. Your
“looks”
are
powerful

32. Julie Gubler Jennifer Guter
visuals
click
Julie Gubler
Powerful Content Writer
For more Heroic Content Tips visit:
eyeball-stopping graphic designer

33. If you would like a heroic presentation like this one,
get in touch here:

34. If you would like a heroic presentation like this one,
get in touch here:
Can you SPare a share
Right down there?