The Importance of Images in Social Media
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This document discusses the importance of visual content in social media campaigns. It notes that visuals grab attention faster than text, with 40% of people responding better to visual information. Visuals are also processed 60,000 times faster in the brain than text. The document recommends using quality images along with text on social networks like Facebook and Pinterest to maximize engagement through likes, comments, shares and clicks. It emphasizes testing different visual styles and sizes for different social platforms to improve understanding and encourage actions like purchases.
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The Importance of Images in Social Media
- 1. Image is Everything The Power of Images in a Social Media Campaign Laura M. Donovan The Word Pro, Inc. www.TheWordPro.com (800) 354-8045
- 3. 40% of people will respond better to visual information than plain text
- 4. 46% of people say a website's design is the top factor when determining the credibility of a company
- 5. VISUAL CONTENT IS PROCESSED FASTER
- 6. Visuals are processed 60,000 times faster in the brain than text
- 9. 93% OF HUMAN COMMUNICATION IS VISUAL
- 10. 70% of sensory receptors humans have are in the eyes
- 11. Visuals are processed 60,000 times faster in the brain than text 90% of information transmitted to the brain is visual
- 12. Quality Text + Quality Image = Success
- 13. VISUAL CONTENT GENERATES MORE VIEWS FOR UPDATES
- 14. Facebook Updates with Images get 179% more interactions
- 15. Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets.
- 16. 40% of online users will engage with or respond favorably to content with an image
- 17. Visitors stay longer when there is a compelling image to view
- 18. Visual content also influences how people take action – including making purchasing decisions
- 20. VISUAL CONTENT IS MORE UNDERSTANDABLE
- 24. Quality Text + Quality Image = Success
- 27. Call Us
- 28. VISUAL CONTENT IS SPECIFIC TO SOCIAL NETWORK
- 31. Pinterest Pins – • Helpful • Beautiful • Actionable
- 32. • User Generated Photos • Area/Product Specific • Text Overlay • Comment Section
- 38. Facebook Advertising Join Us in January too!
- 39. THE WORD PRO, INC. www.TheWordPro.com www.SocialMediaMarketing-Help.com www.The-Social-Pro.com Laura M. Donovan President/Owner (800) 354-8045 ext. 800 LauraD@TheWordPro.com
- 40. SOURCES: • http://www.webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics- 1764.aspx • http://www.billiondollargraphics.com/infographics.html • http://www.billiondollargraphics.com/infographics.html • http://blog.wsol.com/the-ever-increasing-importance-of-visual-content-in-online-marketing • http://digitalmarketingphilippines.com/12-reasons-to-implement-a-visual-content-marketing- campaign-infographic/ • http://www.pixabay.com • http://www.Pagemodo.com • http://www.slideshare.net
Editor's Notes
- Digital Picture Frame (Basic) Note: Slides 1-10 show each layout with sample videos, images, and text. Slides 11-20 show a variety of layouts which you can customize with your own videos, images, and text. On viewing the slideshow: Each layout has a different wipe transition preset to create the ‘random’ slideshow effect. Each layout is set to auto advance after seven seconds. The presentation automatically loops until you press the ESCape key. To add slides or change layout, do the following: To add a new slide, on the Home tab, in the Slides group, click the arrow under New Slide, then click under Motion Background Theme select the best layout. To change the layout of an existing slide, on the Home tab, in the Slides group, click Layout, then select the desired layout. To add videos to placeholders, do the following: TIP: Video placeholders have a black background. Click the Movie Icon to launch the Insert Video dialog box. In the left pane of the Insert Video dialog box, click the drive or library that contains the video. In the right pane of the dialog box, click the video that you want and then click Insert. To adjust the video playback settings, do the following: On the Animations tab, in the Animation group, select Play. Also on the Animations tab, in the Timing group, click the arrow to the right of Start and select With Previous. To add images to placeholders, do the following: TIP: Image placeholders have a grey background. On the slide, click the Picture Icon to launch the Insert Picture dialog box. In the left pane of the Insert Picture dialog box, click the drive or library that contains the picture. In the right pane of the dialog box, click the picture that you want and then click Insert. To center video or pictures on the background frame, do the following: On the Home tab, in the Slides group, click Reset.