Celebrities and social media influencers can earn thousands of dollars per sponsored tweet or Instagram post. The document discusses average pay rates for tweets ranging from $2,500 to $8,000 for celebrities like Snoop Dogg and Khloe Kardashian. High profile figures like Charlie Sheen and Kim Kardashian can earn even more, between $9,500 to $20,000 per tweet. Instagram influencers also earn thousands per post, with fashion blogger Danielle Bernstein receiving up to $15,000 per image. However, sponsored posts are not always properly disclosed as required by law.
5. Advertising, obviously.
That is Promoted Tweets, Promoted Trends and Promoted accounts, plus Data Licensing
2014 revenue was 1.403$ millions
https://investor.twitterinc.com/releasedetail.cfm?releaseid=894844
12. Snoop Dogg makes about
$8.000 per tweet.
“With my mind on the money,
and money on my mind”
He has more than 12 million followers
http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
13. Khloé Kardashian costs
roughly the same as Snoop
($8.000)
She has more than 15 million followers
co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lin
14. PaulaAbdul asks for $5.000
Withney Port for $2.500
That’s cheap!
http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
15. The average range for a
sponsored tweet seems to be
between $2.500 and $8.000
http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
16. http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606
Name Price per tweet Source
Charlie Sheen $9.500 - $50.000
http://www.vulture.com/2012/01/how-much-can-a-celebrity-make-for-
tweeting.html
http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Snoop Dogg $8.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-
sponsored-tweet/459606
Kim Kardashian $10.000 - $20.000
http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-
tweet-663232/
http://www.businessinsider.com/celebrities-ignoring-ftc-rules-for-
Khloe Kardashian $8.000 - $13.000
http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html
http://www.huffingtonpost.com/2013/05/30/celebrity-sponsored-
Snooki (Jersey Shore) $7.800 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-
tweet-663232/
Paula Abdul $5.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-
sponsored-tweet/459606
Withney Port $2.500 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-
sponsored-tweet/459606
LiLo $3.500 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html
Ray J $2.300 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements-
Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html
Mike Tyson $3.200 http://www.wetpaint.com/how-much-do-celebrities-get-paid-to-
tweet-663232/
Chuck D $650 http://www.ustation.it/articoli/4135-pubblicita-su-twitter-migliaia-di-
dollari-per-un-cinguettio-dei-vip
Farrah Abraham (MTV) $390 http://zacjohnson.com/celebrity-sponsored-tweets/
17. Fashion blogger Danielle
Bernstein gets paid up to
$15.000 for a single image
on Instagram
http://www.harpersbazaar.com/fashion/trends/a10949/how-bloggers-make-money-on-instagram/
Bernstein has ore than 1 Million followers on her Instagram @weworewhat
18. The problem: how can you
tell when social media
content is “sponsored”?
19. U.S. FederalTrade Commission
suggests to use hashtags
#ad or #sponsored to disclose
paid content.
Nobody’s doing it #LOL
default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130
20. Here’s a game for you.
Try to spot product placement
on your favouriteVIP channels.
21. It could be your favourite rapper
posing with frozen food
http://spesarap.tumblr.com/