When it comes to capturing the attention of your readers in the B2B world you have to provide value, tangible evidence and most of all engage with your reader. Great content is worth the thousands of pounds (£/$) if you do it right and keep doing it. Follow the points below and you will increase the likelihood of your content being shared and most importantly being read by your target audience.

1. {
10 Point
Checklist for
Small
Businesses:
How to Create Great Content That Will
Increase Your Website Traffic by Tomorrow
By Leon Streete

2. Tell a story
Stories are a great way to hook your reader, we’ve all had
fairy tales and other great stories either read to us, or played
on a cd player or even watched great fairy tales at a Disney
film in the cinema. They hook you in, and once you hook
your readers in, they’re in the palm of your hand. But it’s got
to be good.

3. Use the
words
“you” and
“I”
Using these words within your content will create a feeling
of a conversation between you and your readers, which will
keep them engaged longer. The more you focus on us and
we, you will lose the reader’s attention. Your content should
allow the reader to ignite their passion

4. Get to
the
point
No one likes reading fluff. The quicker you
get to the point, the better it is for you.

5. Back up
your
advice
Statistics are everything. If you can’t back up your data, no
one will take you seriously. Even big companies use small
stats, ever seen a shampoo advert? 90% out of 50 people
agreed their hair was better off using L’Oreal! So even small
stats count, and if you don’t have any use credible sources.
Run a survey if you need to!

6. Use
instructional
videos and
images
Leverage your time, using images or videos that
help guide people through the steps to a certain
outcome, this will put you in the position of
problem solver, ultimately the expert or the go to
person and possibly a sale.

7. Give
readers
more
At the end of your article, consider offering additional
resources or guides. For example, having a downloadable
PDF, presentation or a checklist will help increase the value
of your content.

8. Solve your customers’ problems
Even if a problem is not related to your product,
solving it through content will increase the
likelihood of your readers coming back and
possibly them becoming a customer.

9. Test
content
Don’t rely on text alone, as humans we communicate online through
Visual(What you see), Auditory(Audio, what you listen to) and
Kinaesthetic(How something makes your feel) modalities. Test; Podcasts
(mp3 audio), Video’s (Face to camera and screen captures), Presentations
and Info-graphics. Now you can measure, which get the most response
with regard to shares and lead generation.

10. Turn your
text into
visuals
B2B content typically has a lot of statistics and data.
Consider using infographics instead of text for
data-rich posts. A great way to engage people
visually and less demanding on their eye for detail.

11. Take
action
Its pointless reading this stuff and not taking action, you
visited this page and read this list for a reason, “To increase
website traffic” so that you can increase sales right? Yes…
Then go do it.

12. Conclusion
So you’re now in a position to action this checklist, short and simple to follow,
that’s what I intended. Of course there will be lots more points you can do but the
key aim here is for you to take action and not for me to overload you in your busy
day.
What content creation tips or strategies do you use? I would love to know,
comment here: www.youngcow.co.uk/10pc
By Leon Streete