Jason Falls's slides from his 2011 BlogWorld & New Media Expo Keynote "This is all such bullshit!"

1. This is all such BULLSHIT

2. bullshit:
declara6ons of fact without
knowledge, experience or
proof

3. Know what you don’t know
Ask beDer ques6ons
Prove yourself wrong
Do your own work
Tom Webster, Fucking Brilliant

5. What the purists say ...
Be Human
Join the conversa6on
Engage your customers
sxch.hu

6. What the purists don’t say ...
Use is strategically
Drive business
Measure success
Mike Baldwin - Shutterstock.com

8. Finding The B.S.

9. Finding The B.S.

11. You can’t sell ...
You should
follow back ...

12. More B.S.
Blog readers are a community of
customers who love your brand

13. Automa6on
is spammy.
You shouldn’t
do it!

16. More B.S.

20. Let us now construct ...
The most op6mized
Facebook post ...
EVAR!!!!

21. More B.S.

22. More B.S.

23. More B.S.

24. More B.S.

25. Presen6ng ...
The most op6mized
Facebook post ...
EVAR!!!!

26. More B.S.
At 8 a.m. ET on Saturday morning ...

27. Learn To Call Your Own B.S.

28. What’s missing?
Luis Francisco Cordero on Shutterstock.com

29. Where’d the data come from?
Where has it been tested?
How many variables has it been tested
against?
How does it apply to my ...

30. We’d love to work with you!

32. Imagine that famous picture of Jeremy
“Shoemoney” Schoemaker holding his
Google check for $133K
I tried to use the image but
he’s got copyright watermarks all over it.
(Read: Greedy prick?)
So just imagine. Squin6ng helps.

35. Image: Anthony Harris - Shutterstock.com

36. The only rules to live by
have to relate to you!