Presented at the 2nd Annual Social Media & Mobile Apps conference, Auckland, New Zealand. 26 June 2012

1. Creating a Culture
around Social Media
Simon Young, syENGAGE Ltd
@simonyoung
@syengage

2. Take 1:
The Invisible Revolution

3. “Revolution is ... the violent transfer
of power and property in the name
of an idea”
Jacques Barzun

4. ?

5. (A bit harsh)

10. Bloody hard work

11. (Invisible)

12. ?

16. Empowered Consumers
REVOLUTION!
Hunt for authenticity Co-creation

17. Experience is everything

18. Experience is delivered
by PEOPLE

19. This is why we need
ENGAGED PEOPLE

20. Take 2: All around us

27. Why?

29. Mainstream
Revolutions!
culture

30. Mainstream
Revolutions!
culture
Rituals
Myths
Symbols
Tribes

32. Mainstream
Revolutions!
culture
Rituals
Myths
Symbols
Tribes
Transmitter

33. Mainstream
Revolutions!
culture
Rituals
Myths
Symbols
Tribes
Transmitter
Connection
“I’m not the only one who
thinks like this!”

34. Mainstream
Revolutions!
culture
Rituals
Myths
Symbols
Tribes
Transmitter
Connection Shared, strong culture
“I’m not the only one who
“We’re awesome!”
thinks like this!”

35. Mainstream
Revolutions!
culture
Rituals
Myths
Symbols
Tribes
Transmitter
Connection Shared, strong culture
“I’m not the only one who
“We’re awesome!”
thinks like this!”
Purposeful
Work

36. How?

37. GOAL

38. GOAL
1. Content for social media

39. GOAL
1. Content for social media
That all you got?
Y u no engage me?

40. GOAL
1. Content for social media
2. Build brand culture

41. GOAL
1. Content for social media
2. Build brand culture
3. Reflective learning

42. Make social media...

43. Make social media...
VISIBLE

44. Make social media...
INTERNAL

45. Make social media...
UNDERSTANABLE

48. Redefine Irrelevance

49. Bonus tip:

50. Celebrate victory!

51. No content, no NOTHING

52. Where does content
come from?

53. Engaged People!

54. ENGAGED PEOPLE
Simon Young, syENGAGE
twitter.com/syengage
www.syengage.com/simon