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INFLUENCERMARKETING
MANUFACTURING WORD-OF-MOUTH
RECOMMENDATIONS FOR YOUR EVENT OR BRAND
A n d y S e r n o v i t z - W o r d o f M o u t h M a r k e t i n g B o o k
5
200
TIMES MORE SALES THAN
PAID ADVERTISING I...
ONLINE WORD OF MOUTH EQUALS …
RECOMMENDATIONS REVIEWS
INFLUENCERS ARE ONLINE WORD OF MOUTH
INFLUENCE VS. POPULARITY
DO THEY REACH YOUR TARGET AUDIENCE OR SEGMENT?
DOES THEIR CONTENT APPEAL TO YOUR TARGET CONSUMER OR SEGMENT?
DOES THEIR CO...
VALUES THEIR AUDIENCE FIRST
BUT VALUES BRAND RELATIONSHIPS, TOO
LOOKS TO UNDERSTAND YOUR GOALS
LOOKS TO CREATE VALUE FOR B...
FIND & ENGAGE
FIND & ENGAGE
AGENCY MODEL
SERVICES MODEL
SAAS MODEL
STRATEGY
FIVE ELEMENTS OF INFLUENCER CAMPAIGNS
DEFINING
THE
AUDIENCE
FOCUSING
THE TOPIC
SELECTING
THE TOOLS
OUTREACH
&
EXECUTION
ME...
INFLUENCERS AND EVENTS
INFLUENCERS AND EVENTS
AFFILIATE SALES
PROMOTIONAL PARTNERS
(AND, OH YEAH)
SPEAKERS!!!
INFLUENCERS AND EVENTS
MEDIA ATTENDEES
•  BUILD BUZZ
•  LIVE PODCAST/BROADCAST
•  LIVE STREAM
•  REPORT ON INDUSTRY ISSUES...
INFLUENCERS AND EVENTS
SPONSOR CONTENT PARTNERS
INFLUENCERS AND EVENTS
ONGOING INFLUENCER PARTNERSHIP
VALUE THEIR TIME
VALUE THEIR REACH (IMPRESSIONS/AWARENESS)
HOLD THEM ACCOUNTABLE FOR REASONABLE GOALS
THINK LONG-TERM, NOT...
Remember:
Influence, not popularity.
Build relationships.
Us them creatively.
So Influencer marketing
will help you …
Spre...
Influencer Marketing for Events
Influencer Marketing for Events
Influencer Marketing for Events
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Influencer Marketing for Events

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Influencer marketing for conferences and events - a talk for the Trade Show News Network event in Louisville, Ky., in August 2018 from digital strategist and keynote speaker Jason Falls.

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Influencer Marketing for Events

  1. 1. INFLUENCERMARKETING MANUFACTURING WORD-OF-MOUTH RECOMMENDATIONS FOR YOUR EVENT OR BRAND
  2. 2. A n d y S e r n o v i t z - W o r d o f M o u t h M a r k e t i n g B o o k 5 200 TIMES MORE SALES THAN PAID ADVERTISING IMPRESSIONS TIMES MORE CONSIDERATION THAN PAID ADVERTISING IMPRESSIONS WORD OF MOUTH MARKETING
  3. 3. ONLINE WORD OF MOUTH EQUALS … RECOMMENDATIONS REVIEWS
  4. 4. INFLUENCERS ARE ONLINE WORD OF MOUTH
  5. 5. INFLUENCE VS. POPULARITY
  6. 6. DO THEY REACH YOUR TARGET AUDIENCE OR SEGMENT? DOES THEIR CONTENT APPEAL TO YOUR TARGET CONSUMER OR SEGMENT? DOES THEIR CONTENT ALIGN WITH YOUR BRAND IN A RELEVANT WAY? DOES THEIR OTHER SPONSORED CONTENT APPEAR COMPELLING, ENGAGING, RELEVANT? CAN THEY ILLUSTRATE THEY PROVIDE VALUE? FINDING THE RIGHT INFLUENCERS
  7. 7. VALUES THEIR AUDIENCE FIRST BUT VALUES BRAND RELATIONSHIPS, TOO LOOKS TO UNDERSTAND YOUR GOALS LOOKS TO CREATE VALUE FOR BOTH AUDIENCE AND BRAND PROVIDES MEASUREMENT TRANSPARENTLY THE RIGHT INFLUENCERS
  8. 8. FIND & ENGAGE
  9. 9. FIND & ENGAGE AGENCY MODEL SERVICES MODEL SAAS MODEL
  10. 10. STRATEGY
  11. 11. FIVE ELEMENTS OF INFLUENCER CAMPAIGNS DEFINING THE AUDIENCE FOCUSING THE TOPIC SELECTING THE TOOLS OUTREACH & EXECUTION MEASURING RESULTS
  12. 12. INFLUENCERS AND EVENTS
  13. 13. INFLUENCERS AND EVENTS AFFILIATE SALES PROMOTIONAL PARTNERS (AND, OH YEAH) SPEAKERS!!!
  14. 14. INFLUENCERS AND EVENTS MEDIA ATTENDEES •  BUILD BUZZ •  LIVE PODCAST/BROADCAST •  LIVE STREAM •  REPORT ON INDUSTRY ISSUES •  “MOVERS AND SHAKERS” REPORTING •  CO-OP CONTENT FOR YOU
  15. 15. INFLUENCERS AND EVENTS SPONSOR CONTENT PARTNERS
  16. 16. INFLUENCERS AND EVENTS ONGOING INFLUENCER PARTNERSHIP
  17. 17. VALUE THEIR TIME VALUE THEIR REACH (IMPRESSIONS/AWARENESS) HOLD THEM ACCOUNTABLE FOR REASONABLE GOALS THINK LONG-TERM, NOT ONE-OFF COST CONSIDERATIONS
  18. 18. Remember: Influence, not popularity. Build relationships. Us them creatively. So Influencer marketing will help you … Spread the Word! Questions? Need Help? | www.jasonfalls.com | teamcornett.com | jason@jasonfalls.com

Influencer marketing for conferences and events - a talk for the Trade Show News Network event in Louisville, Ky., in August 2018 from digital strategist and keynote speaker Jason Falls.

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