SlideShare a Scribd company logo
1 of 21
Download to read offline
INFLUENCERMARKETING
MANUFACTURING WORD-OF-MOUTH
RECOMMENDATIONS FOR YOUR EVENT OR BRAND
A n d y S e r n o v i t z - W o r d o f M o u t h M a r k e t i n g B o o k
5
200
TIMES MORE SALES THAN
PAID ADVERTISING IMPRESSIONS
TIMES MORE CONSIDERATION THAN
PAID ADVERTISING IMPRESSIONS
WORD OF MOUTH MARKETING
ONLINE WORD OF MOUTH EQUALS …
RECOMMENDATIONS REVIEWS
INFLUENCERS ARE ONLINE WORD OF MOUTH
INFLUENCE VS. POPULARITY
DO THEY REACH YOUR TARGET AUDIENCE OR SEGMENT?
DOES THEIR CONTENT APPEAL TO YOUR TARGET CONSUMER OR SEGMENT?
DOES THEIR CONTENT ALIGN WITH YOUR BRAND IN A RELEVANT WAY?
DOES THEIR OTHER SPONSORED CONTENT APPEAR COMPELLING, ENGAGING, RELEVANT?
CAN THEY ILLUSTRATE THEY PROVIDE VALUE?
FINDING THE RIGHT INFLUENCERS
VALUES THEIR AUDIENCE FIRST
BUT VALUES BRAND RELATIONSHIPS, TOO
LOOKS TO UNDERSTAND YOUR GOALS
LOOKS TO CREATE VALUE FOR BOTH AUDIENCE AND BRAND
PROVIDES MEASUREMENT TRANSPARENTLY
THE RIGHT INFLUENCERS
FIND & ENGAGE
FIND & ENGAGE
AGENCY MODEL
SERVICES MODEL
SAAS MODEL
STRATEGY
FIVE ELEMENTS OF INFLUENCER CAMPAIGNS
DEFINING
THE
AUDIENCE
FOCUSING
THE TOPIC
SELECTING
THE TOOLS
OUTREACH
&
EXECUTION
MEASURING
RESULTS
INFLUENCERS AND EVENTS
INFLUENCERS AND EVENTS
AFFILIATE SALES
PROMOTIONAL PARTNERS
(AND, OH YEAH)
SPEAKERS!!!
INFLUENCERS AND EVENTS
MEDIA ATTENDEES
•  BUILD BUZZ
•  LIVE PODCAST/BROADCAST
•  LIVE STREAM
•  REPORT ON INDUSTRY ISSUES
•  “MOVERS AND SHAKERS” REPORTING
•  CO-OP CONTENT FOR YOU
INFLUENCERS AND EVENTS
SPONSOR CONTENT PARTNERS
INFLUENCERS AND EVENTS
ONGOING INFLUENCER PARTNERSHIP
VALUE THEIR TIME
VALUE THEIR REACH (IMPRESSIONS/AWARENESS)
HOLD THEM ACCOUNTABLE FOR REASONABLE GOALS
THINK LONG-TERM, NOT ONE-OFF
COST CONSIDERATIONS
Remember:
Influence, not popularity.
Build relationships.
Us them creatively.
So Influencer marketing
will help you …
Spread the Word!
Questions? Need Help? | www.jasonfalls.com | teamcornett.com | jason@jasonfalls.com
Influencer Marketing for Events

More Related Content

Similar to Influencer Marketing for Events

Inbound marketing your competitive advantage - the content marketing show - w...
Inbound marketing your competitive advantage - the content marketing show - w...Inbound marketing your competitive advantage - the content marketing show - w...
Inbound marketing your competitive advantage - the content marketing show - w...
HubSpot
 
Leverage Influencer Marketing to Amplify Your Social Voice
Leverage Influencer Marketing to Amplify Your Social VoiceLeverage Influencer Marketing to Amplify Your Social Voice
Leverage Influencer Marketing to Amplify Your Social Voice
Rustin Banks
 
Uncovering Your Unique Value Proposition - Illinois CASA
Uncovering Your Unique Value Proposition - Illinois CASAUncovering Your Unique Value Proposition - Illinois CASA
Uncovering Your Unique Value Proposition - Illinois CASA
Tim Miles
 

Similar to Influencer Marketing for Events (20)

10 Reasons to Build a Strong Brand
10 Reasons to Build a Strong Brand10 Reasons to Build a Strong Brand
10 Reasons to Build a Strong Brand
 
Inbound marketing your competitive advantage - the content marketing show - w...
Inbound marketing your competitive advantage - the content marketing show - w...Inbound marketing your competitive advantage - the content marketing show - w...
Inbound marketing your competitive advantage - the content marketing show - w...
 
Influence and Focusing on the Customer
Influence and Focusing on the CustomerInfluence and Focusing on the Customer
Influence and Focusing on the Customer
 
SPOKE Communications, LLC - TRUE Branding Breakout 031119
SPOKE Communications, LLC - TRUE Branding Breakout  031119SPOKE Communications, LLC - TRUE Branding Breakout  031119
SPOKE Communications, LLC - TRUE Branding Breakout 031119
 
Articulating A Compelling Brand Story
Articulating A Compelling Brand StoryArticulating A Compelling Brand Story
Articulating A Compelling Brand Story
 
Infleuncer Marketing - Influencer relationship
Infleuncer Marketing - Influencer relationshipInfleuncer Marketing - Influencer relationship
Infleuncer Marketing - Influencer relationship
 
Facebook fan pages for beginngers
Facebook fan pages for beginngersFacebook fan pages for beginngers
Facebook fan pages for beginngers
 
Leverage Influencer Marketing to Amplify Your Social Voice
Leverage Influencer Marketing to Amplify Your Social VoiceLeverage Influencer Marketing to Amplify Your Social Voice
Leverage Influencer Marketing to Amplify Your Social Voice
 
Brand (1)
Brand (1)Brand (1)
Brand (1)
 
Build Your Brand and Build Your Business
Build Your Brand and Build Your BusinessBuild Your Brand and Build Your Business
Build Your Brand and Build Your Business
 
On Your Marketing Get Set Go!
On Your Marketing Get Set Go!On Your Marketing Get Set Go!
On Your Marketing Get Set Go!
 
Brand Strategy Overview For Nbbn
Brand Strategy Overview For NbbnBrand Strategy Overview For Nbbn
Brand Strategy Overview For Nbbn
 
Build Your Brand and Your Business 10 05-10
Build Your Brand and Your Business 10 05-10Build Your Brand and Your Business 10 05-10
Build Your Brand and Your Business 10 05-10
 
Arcs 360
Arcs 360Arcs 360
Arcs 360
 
Uncovering Your Unique Value Proposition - Illinois CASA
Uncovering Your Unique Value Proposition - Illinois CASAUncovering Your Unique Value Proposition - Illinois CASA
Uncovering Your Unique Value Proposition - Illinois CASA
 
How to Effectively Market Intervention Services
How to Effectively Market Intervention ServicesHow to Effectively Market Intervention Services
How to Effectively Market Intervention Services
 
Brand ambassador final
Brand ambassador finalBrand ambassador final
Brand ambassador final
 
Branding 101: Keep it personal
Branding 101: Keep it personalBranding 101: Keep it personal
Branding 101: Keep it personal
 
RED GAFFA AIDC PRESENTATION
RED GAFFA AIDC PRESENTATIONRED GAFFA AIDC PRESENTATION
RED GAFFA AIDC PRESENTATION
 
What is Outreach Marketing?
What is Outreach Marketing?What is Outreach Marketing?
What is Outreach Marketing?
 

More from Jason Falls (9)

Let me tell you a story!
Let me tell you a story!Let me tell you a story!
Let me tell you a story!
 
Social Media for Mortgage Bankers
Social Media for Mortgage BankersSocial Media for Mortgage Bankers
Social Media for Mortgage Bankers
 
Hacking the Conversation
Hacking the ConversationHacking the Conversation
Hacking the Conversation
 
Prove It
Prove ItProve It
Prove It
 
Thinking Social Strategically
Thinking Social StrategicallyThinking Social Strategically
Thinking Social Strategically
 
FSMU Presentation - What people are saying about restaurants
FSMU Presentation - What people are saying about restaurantsFSMU Presentation - What people are saying about restaurants
FSMU Presentation - What people are saying about restaurants
 
This is all such bullshit
This is all such bullshitThis is all such bullshit
This is all such bullshit
 
No BS Monitoring and Measurement
No BS Monitoring and MeasurementNo BS Monitoring and Measurement
No BS Monitoring and Measurement
 
Secrets of Social Conversations
Secrets of Social ConversationsSecrets of Social Conversations
Secrets of Social Conversations
 

Recently uploaded

Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Lotter Pro Brasil
 

Recently uploaded (20)

Colgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdfColgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdf
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
Back Office Outsourcing Services Company
Back Office Outsourcing Services CompanyBack Office Outsourcing Services Company
Back Office Outsourcing Services Company
 
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptxUsing GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
Using GA 4 to to Prove Value - Greg Jarboe - Aug 8, 2023.pptx
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
The Vital Role of Keyword Density in Crafting SEO-Optimized Content
The Vital Role of Keyword Density in Crafting SEO-Optimized ContentThe Vital Role of Keyword Density in Crafting SEO-Optimized Content
The Vital Role of Keyword Density in Crafting SEO-Optimized Content
 
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.pptSES London 2009 Beyond Linkbait Greg Jarboe.ppt
SES London 2009 Beyond Linkbait Greg Jarboe.ppt
 
A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.A chronological journey of jobs and responsibilities.
A chronological journey of jobs and responsibilities.
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024Leading Customer Retention Strategies for 2024
Leading Customer Retention Strategies for 2024
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
Being a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing SummitBeing a PMM with a multi-product portfolio - Product Marketing Summit
Being a PMM with a multi-product portfolio - Product Marketing Summit
 
Ultimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdfUltimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdf
 
Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's Next
 
buy best digital marketing course in india
buy best digital marketing course in indiabuy best digital marketing course in india
buy best digital marketing course in india
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintAction
 
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdfLicença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
Licença Lotter Pro - Conheça o Certificado Oficial da Licença Lotter Pro.pdf
 
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARUATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
ATRIUM GAMING : SLOT GACOR MUDAH MENANG TERBARU
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 
DM digital marketing service: grow your business & revenue
DM digital marketing service: grow your business & revenueDM digital marketing service: grow your business & revenue
DM digital marketing service: grow your business & revenue
 

Influencer Marketing for Events