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PI Stats Show

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PI Stats Show

  1. 1. Statistics 24 th November 2009
  2. 2. Number of Internet Users (Used in last month) Source: BMRB’s Internet Monitor, wave 46, November 2008
  3. 3. Internet Profile vs. GB profile Estimated 15+ Internet user population (37.5m) Estimated total GB 15+ population (48.9m)
  4. 4. Internet Profile vs. GB profile Estimated 15+ Internet user population (37.5m) Estimated total GB 15+ population (48.9m)
  5. 5. <ul><li>The online audience is now representative of the British population as a whole </li></ul>
  6. 6. UK Internet penetration : Broadband <ul><li>Nearly 70% surf the web via broadband </li></ul><ul><li>Further growth is likely to be achieved as faster </li></ul><ul><li>broadband connections expand out </li></ul><ul><li>Satellite internet service expected in 2010 </li></ul>
  7. 7. Internet use by location
  8. 8. Social networking Source: IPSOS MORI/MINTEL
  9. 9. Social Networking <ul><li>More than 36 million in UK visited a social networking site in September – 86% of population </li></ul>ComScore admetrix, Aug 2009 74 55+ 88 45-54 104 35-44 105 25-34 126 15-24 Comp. index of display ad visitors (100) Age
  10. 10. <ul><li>Previously ‘early adopter’ internet activities now the norm </li></ul><ul><li>The fastest growing segment of users turning up </li></ul><ul><li>and using social sites over the last year was </li></ul><ul><li>among 35-49 year olds. </li></ul>
  11. 11. Second highest year-on-year growth
  12. 12. <ul><li>One in every six minutes of the average UK web user is spent at a social site . </li></ul>Neilsen, via http://news.bbc.co.uk/1/hi/7932515.stm
  13. 13. Greatest mobile web reach
  14. 14. <ul><li>The numbers of Britons looking at a social site via their phone is up 249%.   </li></ul>Neilsen, via http://news.bbc.co.uk/1/hi/7932515.stm
  15. 15. Changing share of time accounted for by social media (2008) Source: Neilson
  16. 16. <ul><li>Social media…might eventually replace search as the primary way that customers find them. </li></ul>
  17. 18. Tom Chapman 2008 : www.socialnetworkmarketinguk.com
  18. 19. Social media demographics (UK)
  19. 20. Social media sites: unique visitors Source: Compete
  20. 21. Facebook
  21. 22. Facebook (cont.) SOURCE: Xposure Creative Brand Marketing, October 2009
  22. 23. Twitter
  23. 24. Twitter (cont.) SOURCE: Xposure Creative Brand Marketing, October 2009
  24. 25. MySpace
  25. 26. MySpace (cont.) SOURCE: Xposure Creative Brand Marketing, October 2009
  26. 27. Flickr
  27. 28. Flickr (cont.) SOURCE: Xposure Creative Brand Marketing, October 2009
  28. 29. Linked In
  29. 30. Linked In (cont.) SOURCE: Xposure Creative Brand Marketing, October 2009
  30. 31. Mobile <ul><li>UK penetration of phones is over 100% </li></ul>
  31. 32. Mobile internet : ad server metrics SOURCE: AdMob Mobile Metrics Report, October 2009
  32. 33. Mobile internet : ad server metrics SOURCE: AdMob Mobile Metrics Report, October 2009
  33. 34. Internet TV Numbers watching internet TV in last 12 months SOURCE: IAB 1.9m 1.3m 2.9m 2.4m 5.5m 4.5m 3.0m 4.3m 7.9m

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