About pages are important to help your reader know and trust you. But writing them can feel awkward. You don’t want to sound, you know, snooty.
Learn the 4 easy steps to writing an About page that interests your readers and gets them to contact you.
How to win friends and influence people and get more signups in your businessDave Shirley
How to win friends and influence people and get more signups in your business. This Power point will teach you how to build your Home Business and Never Run out of Leads... Ever! It contains the key to being Successful in a Home business and tells you how to win friends and influence people.
Youtube Video https://youtu.be/7UB4H5jwuP0
August 11th, 2009: Thank you to the Northern Palm Beach County Chamber of Commerce. It was a pleasure talking Twitter with such a talented group of professionals.
Four Public Speaking Tips From Standup ComediansRoss Simmonds
How do you give great presentations? How do you captivate an audience? How to you tell a story on a stage? This deck is filled with a handful of insights that answer these questions using inspiration from studying a handful of successful comedians.
This is the presentation that Lucas Walker (@walkerlucas) and I (@KennyNorton) put together for Pod Camp Toronto 2011 (#PCTO2011). It's focused on how students or new graduates can leverage the power of social media to get themselves a job. Lucas and I both graduated in May 2010 and have taken different paths to get a job in the Social Media Analytic industry (aka a dream job), and we put this presentation together to help others accomplish that as well.
How to win friends and influence people and get more signups in your businessDave Shirley
How to win friends and influence people and get more signups in your business. This Power point will teach you how to build your Home Business and Never Run out of Leads... Ever! It contains the key to being Successful in a Home business and tells you how to win friends and influence people.
Youtube Video https://youtu.be/7UB4H5jwuP0
August 11th, 2009: Thank you to the Northern Palm Beach County Chamber of Commerce. It was a pleasure talking Twitter with such a talented group of professionals.
Four Public Speaking Tips From Standup ComediansRoss Simmonds
How do you give great presentations? How do you captivate an audience? How to you tell a story on a stage? This deck is filled with a handful of insights that answer these questions using inspiration from studying a handful of successful comedians.
This is the presentation that Lucas Walker (@walkerlucas) and I (@KennyNorton) put together for Pod Camp Toronto 2011 (#PCTO2011). It's focused on how students or new graduates can leverage the power of social media to get themselves a job. Lucas and I both graduated in May 2010 and have taken different paths to get a job in the Social Media Analytic industry (aka a dream job), and we put this presentation together to help others accomplish that as well.
Discover practical strategies on how to build a loyal online tribe and how to transition them into affiliates. Everything from product creation and email to social media will be covered in detail.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Information marketing
Ryan Lee, Founder, RyanLee.com (Twitter @_ryanlee)
Asking the best questions takes careful preparation and plenty of experience. Jot down and keep a list of as many important questions as you can. What questions would you like people to ask you?
Social Media for Nonprofits, PodCamp Boston 5Marc A. Pitman
Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.
Greg Glynn and Meg Crowder from Marshall Communications provided this presentation as part of a complimentary webinar titled “How to Leverage Facebook Live.” To watch any of the video presentations from the Marshall Communications Webinar Series visit: https://www.marshallpr.com/webinar-archive/
Organo Gold Review- http://youtu.be/G1GvGqrsrG4
Organo Gold- you're probably already familiar with this business and what Organo Gold does, but if not, this vid will are shed some light for you on what isn't always revealed at first glance.Questions are asked like "can you really make money with Organo Gold"? and another one you might have heard "Is Organo Gold a scam?"
By the way, it's not.
But that also doesn't mean everyone gets rich either.
Organo Gold has real products that are helping people and a real business that SOME people do quite well with. But many do not . The # 1 reason everyone that gets involved with this company isn't bathing in a pool of cash ?
How YOU Can Change Greek Stereotypes, One Tweet At A Time Jenny Pollock
The battle against Greek Life stereotypes may seem never ending. Luckily, we can prepare you with the weapons to break down the assumptions and use your powers for good. We’re talking about taking your organization’s communication to the next level, one tweet or post at a time! This session will focus on high level values based communication strategies that use free tools! We’ll share the good, the bad, and the ugly aspects of social media and teach you how to improve your personal, chapter, and community image. This session is for rookies, armatures, and experts; we’ve got you covered! Social Media will transform your organization and YOU!
This talk was to help attendees of the National Catholic Development Conference learn how to ask for major gifts even in small, one person shops. This information packed session applies to everyone raising money for Christian causes.
Ask Without Fear! to recruit volunteers, board members and fully fund your no...Marc A. Pitman
This version of Ask Without Fear! presented at the Tennessee Valley Institute for Nonprofit Excellence focuses on using the "Get REAL" method to not only fundraise for your charity but also recruit volunteers and board members.
Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Re...Orbit Media Studios
This presentation will dive into branding, social media, and writing strategies you can use to grow your business with online marketing. There will be a focus on the value of engagement and specific strategies for engaging prospects on your website, blog and across your social media networks.
The 3 point formula is LISTEN, PARTICIPATE, CONTRIBUTE. I have listed tools on the slides and talked about examples. Kenneth Yeung a DC Blogger took a video of the presentation . Thank you Kenneth. Please watch the videos of other presentations from Podcamp DC that may interest you at Kenneth' Blog http://blog.thelettertwo.com
See http://www.solutionsarepower.com for more small business conversations
How To Keep Your Newsletter Out Of The Recycling Bin4Good.org
More than 75% of donors want newsletters from the organizations they support. In fact, they are the one of the most valuable donor relations you have for keeping supporters connected to your work.
Yet, surveys show that donors aren’t reading them. Why? Because a compelling newsletter is hard to find.
Come hear what makes a great newsletter and how to avoid the most common mistakes.
In this session, we’ll cover:
* How to make your newsletter “donor centered”
* What counts as news and what doesn’t
* The importance of headlines
* What your designer probably doesn’t know about design
* And more…
You’ll leave with concrete strategies for decreasing the odds that your newsletter will go straight from the mailbox to the recycling bin.
Discover practical strategies on how to build a loyal online tribe and how to transition them into affiliates. Everything from product creation and email to social media will be covered in detail.
Experience level: Beginner
Target audience: Merchants/Advertisers
Niche/vertical: Information marketing
Ryan Lee, Founder, RyanLee.com (Twitter @_ryanlee)
Asking the best questions takes careful preparation and plenty of experience. Jot down and keep a list of as many important questions as you can. What questions would you like people to ask you?
Social Media for Nonprofits, PodCamp Boston 5Marc A. Pitman
Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.
Greg Glynn and Meg Crowder from Marshall Communications provided this presentation as part of a complimentary webinar titled “How to Leverage Facebook Live.” To watch any of the video presentations from the Marshall Communications Webinar Series visit: https://www.marshallpr.com/webinar-archive/
Organo Gold Review- http://youtu.be/G1GvGqrsrG4
Organo Gold- you're probably already familiar with this business and what Organo Gold does, but if not, this vid will are shed some light for you on what isn't always revealed at first glance.Questions are asked like "can you really make money with Organo Gold"? and another one you might have heard "Is Organo Gold a scam?"
By the way, it's not.
But that also doesn't mean everyone gets rich either.
Organo Gold has real products that are helping people and a real business that SOME people do quite well with. But many do not . The # 1 reason everyone that gets involved with this company isn't bathing in a pool of cash ?
How YOU Can Change Greek Stereotypes, One Tweet At A Time Jenny Pollock
The battle against Greek Life stereotypes may seem never ending. Luckily, we can prepare you with the weapons to break down the assumptions and use your powers for good. We’re talking about taking your organization’s communication to the next level, one tweet or post at a time! This session will focus on high level values based communication strategies that use free tools! We’ll share the good, the bad, and the ugly aspects of social media and teach you how to improve your personal, chapter, and community image. This session is for rookies, armatures, and experts; we’ve got you covered! Social Media will transform your organization and YOU!
This talk was to help attendees of the National Catholic Development Conference learn how to ask for major gifts even in small, one person shops. This information packed session applies to everyone raising money for Christian causes.
Ask Without Fear! to recruit volunteers, board members and fully fund your no...Marc A. Pitman
This version of Ask Without Fear! presented at the Tennessee Valley Institute for Nonprofit Excellence focuses on using the "Get REAL" method to not only fundraise for your charity but also recruit volunteers and board members.
Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Re...Orbit Media Studios
This presentation will dive into branding, social media, and writing strategies you can use to grow your business with online marketing. There will be a focus on the value of engagement and specific strategies for engaging prospects on your website, blog and across your social media networks.
The 3 point formula is LISTEN, PARTICIPATE, CONTRIBUTE. I have listed tools on the slides and talked about examples. Kenneth Yeung a DC Blogger took a video of the presentation . Thank you Kenneth. Please watch the videos of other presentations from Podcamp DC that may interest you at Kenneth' Blog http://blog.thelettertwo.com
See http://www.solutionsarepower.com for more small business conversations
How To Keep Your Newsletter Out Of The Recycling Bin4Good.org
More than 75% of donors want newsletters from the organizations they support. In fact, they are the one of the most valuable donor relations you have for keeping supporters connected to your work.
Yet, surveys show that donors aren’t reading them. Why? Because a compelling newsletter is hard to find.
Come hear what makes a great newsletter and how to avoid the most common mistakes.
In this session, we’ll cover:
* How to make your newsletter “donor centered”
* What counts as news and what doesn’t
* The importance of headlines
* What your designer probably doesn’t know about design
* And more…
You’ll leave with concrete strategies for decreasing the odds that your newsletter will go straight from the mailbox to the recycling bin.
Being able to effectively communicate your organizations "story" is imperative in an increasingly complex world. There are trillions of messages circulating out there. It's not like the good 'ole days, when you could just ask the town crier to make an announcement. Today a good storyteller has to be a multi-disciplined communicator – always ready to engage and respond to a variety of audiences and in a variety of mediums! Learn more about them and gain practical storytelling techniques in this dynamic workshop.
What is Our Money Story? And How Do We Tell It?Bloomerang
https://bloomerang.co/resources/webinars/
Lori L. Jacobwith will show you how to reduce “talking about money” discomfort and show you how to powerfully include your money story in your fundraising communication.
From SES San Jose training in August ’08. Four hour presentation covering the basic theory of viral marketing, examples of successful and unsuccessful viral campaigns and the brainstorming plans to put together a viral campaign.
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
Slide 1. So, I’m here today to talk to you about a subject that is near and dear to my heart: “How to Make a Gabillion Dollars with Community Marketing…or something to that effect” And, truly, it’s pretty simple…there really are…
Slide 2. …only 3 ways to make a gabillion dollars online. The first?
Slide 3. …duh…we all know it is…
Slide 4. …the obvious…PORN! Sex! Hubba hubba! …which is accompanied by its first cousin…
Slide 5. …spam…because you know you will need…
Slide 6. …a few of these in order to…
Slide 7. …get alot like this and the next thing you know you can…
Slide 8. …roll your own…
Slide 9. The second way to make that gabillion dollars, of course, is to…
Slide 10. …get extremely bloody lucky. I’ve known more than a few instances where people were in the…
Slide 11. right place at the
Slide 12. right time and ended up…
Slide 13. …striking it rich. These are those situations where we love to go back in time and examine exactly what it was that…munity have to do with making a gabillion dollars?
Slide 25. a whole lot. Because …
Slide 26. …customers have a whole lot of choice, and if you haven’t noticed, it’s getting easier and easier for them to…
Slide 27. …tune you out. In fact, doesn’t it seem that the harder you try to get a message across
Slide 28. the more likely it is that you are ignored? You may be producing the world’s coolest widget (and widget means something entirely different in this crowd), which, much like this sign is good for your customers, yet…they completely ignore it!
Slide 29. Do you wanna know why? Do you? Even if you don’t I’m going to tell you (I have the stage)…It’s because…
Slide 30. they don’t care what you have to say, sell or even give away. No they don’t. People don’t listen to ads, salespeople or important messages anymore. People don’t listen to YOU because they are too busy…
Slide 31. listening to their friends! The people they TRUST! The people they care about!
Slide 32. this is not news. The majority of our buying decisions have always been through word of mouth. This hasn’t changed. What HAS changed is that, thanks to the proliferation of online communities…
Slide 33. …our networks have gotten bigger. Which means that we have more options for getting recommendations. This is a screenshot of my ‘Friend Wheel’ from Facebook. As of this day, I have over 900 friends on Facebook. A portion of them I only actually know online and some of them, of course, have more influence over decisions I make than others. But what is important to note here is that even the most distant “friend” on one of these networks has more influence over my buying decisions than any ad or salesperson I encounter.
Slide 34. It isn’t just me or the digerati or the “next generation”, there is significant online growth in all segments of the market.
Slide 35. Just to put this all into perspective for you, this year Forrester Research found that only 13% of consumers say they buy products because of their ads. Contrast that to 60% of small business owners in North America that say they use peer recommendations to make their buying decisions and over 70% of 18-35 year olds who report the same for their media purchases. With every new social network, the penetration deepens. People are getting savvier and savvier. Their bullshit compass is well-tuned. They don’t want a pretty picture, they want to have the FULL picture.
Slide 36. Now, as a word of caution…some companies have gotten smart to this phenomenon and started to join these social networks themselves…not as people, but as companies and characters and as sales. Which leads to a reaction something like this…
Slide 37. Companies like Pay-Per-Post, who cater to clients who want to tap into Social Networks and the power of blogging, think they will influence others through word of mouth, but they have it dead wrong.
Slide
The Importance of an Online Presence: Entering the World of Blogs and Blogging. Workshop facilitated by Ned Potter at the New Professionals Conference 2010 held at University of Sheffield.
Similar to Four Steps to a Tantalizing 'About' Page: The Perfect Recipe to Build Credibility and Ooze Personality (20)
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
19. By answering these
questions:
1. Have you been through your reader’s
problems?
2. What shows your expertise?
3. Do you have quotes or testimonials?
29. Find it awkward to
write about
yourself?
…without sounding like a windbag?
30. Learn more about writing delicious About pages:
BOOST YOUR CREDIBILITY
AND OOZE PERSONALITY
FOR WRITING YOUR
‘ABOUT’ PAGE
A PROCESS
http://www.enchantingmarketing.com/about-us-guide/
31. Learn more about writing delicious About pages:
BOOST YOUR CREDIBILITY
AND OOZE PERSONALITY
FOR WRITING YOUR
‘ABOUT’ PAGE
A PROCESS
http://www.enchantingmarketing.com/about-us-guide/
32. Slide Image Source
Slide 3 Helping Hand by Tomas Sobek / CC BY
Slide 4 Love and Trust by Mike Baird / CC BY
Slide 5 Morgan Van Pelt Australian Shepherd Puppy "red merle" by Ted Van Pelt / CC BY
Slide 6 Handshake by blu-news.org / CC BY
Slide 7 Happy New Year! by Wade / CC BY
Slide 8 puppy love by Porsche Brosseau / CC BY
Slide 9 Hippy at Phoenix Gay Pride Parade by Kevin Dooley / CC BY
Slide 10 Coach Bill Grier and Patrick McCollum by SD Dirk / CC BY
Slide 11 Call by Filip Pticek / CC BY
Slide 13 where does these footsteps lead to ? by Vinoth Chandar / CC BY
Slide 14 Handmade gift wrap by erika g / CC BY
Slide 17 150306-D-AF077-067 by Ash Carter / CC BY
Slide 20 Somewhere in Tennessee by DewFrame ДьюФрейм / CC BY
Slide 23 accomplished (344/365) by Tim Pierce / CC BY
Slide 26 25760003 by Marc Cavalier-Smith / CC BY
Photo Attributions (Thank you!)