Successful Blogging

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  • 1. SUCCESSFUL BLOGGING Jamie Bull Social Media Specialist, Feinstein Kean Healthcare Blogger, SwimBikeRunLive.com
  • 2. ABOUT ME Professional Credentials BA – Public Relations – Quinnipiac University MS – Public Relations – S.I. Newhouse School of Public Communications Social Media Specialist – Feinstein Kean Healthcare
  • 3. ABOUT ME Blogging Credentials SwimBikeRunLive.com Personal Triathlon Blog +3k visitors/month Corporate sponsors
  • 4.
    • Defining A Blog
        • Word origin: web + log
        • Reverse chronological order
          • (usually)
        • Allow reader interactivity
          • (usually)
  • 5. Why Blog? Writing experience Portfolio development Promote your skills to recruiters Share content with hiring companies
  • 6. Why Blog? Analyze Writing Performance Measure reader engagement Measure search engine performance
  • 7.
    • Writing For Blogs
      • Google is your most important audience
        • What do you want to be found for?
        • Use high value keywords strategically
        • Pay special attention to headlines, URLs, titles and first paragraphs
        • Use photos/videos whenever appropriate
      • Understand readership behavior
        • Be mindful of reader platform
        • Can it be easily red on an iPad? Smartphone?
        • Consider short “snackable” posts
        • Use BOLD, bullets, underline to make for easy scanning
      • Links and conversation are king
        • Credit outside sources
        • Provide additional context
        • Build connections = build Google juice
  • 8. Want to become a successful blogger? … start by reading and learning from the best.
  • 9.
    • Starting A Successful Blog
      • Structure Your Content
      • Choose Your Platform
      • Plan Your Content
      • Build Your Network
      • Promote, Measure, Analyze, Optimize
  • 10.
    • Ready to blog? Structure Your Content
      • What are you passionate about?
      • What is the topic of your blog?
      • Is it sustainable?
      • Does it restrict the length or frequency of your posts?
      • How will you source topic ideas for posts?
      • What are recurring themes or topics?
  • 11.
    • Choose Your Platform
      • Blogger
      • Wordpress
      • Tumblr
      • Squarespace
      • Posterous
  • 12.
    • Plan Your Content
      • Identify frequency
      • Plan topics
      • Develop a calendar
      • Write content
  • 13.
    • Build Your Network
      • Don’t expect a “Field of dreams”
      • Where does your audience spend time online?
      • How do they discover new content?
      • Leverage existing networks
  • 14.
    • Promote, measure, analyze, optimize
      • What strategies and content perform?
      • Are users discovering and sharing content as you expected?
    Lindenmann’s Communications Yardstick Prioritizing Social Media Metrics
  • 15. Questions? [email_address] Twitter.com/JamesonBull