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Paid Search Marketing Presentation Slide Share

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Pay per click marketing is regularly cited as one of the most effective forms of advertising by senior-level marketing executives. Pay per click advertising enables marketers to efficiently reach …

Pay per click marketing is regularly cited as one of the most effective forms of advertising by senior-level marketing executives. Pay per click advertising enables marketers to efficiently reach consumers at all points in their purchasing and consideration cycle. Paid search is a pull marketing vehicle whereby consumers actively prequalify themselves. This often results in higher conversion rates and better return on advertising investment than other advertising channels. Roar Media recognizes the extraordinary opportunity of paid search when programs are structured and optimized successfully within the overall marketing objectives of the client’s goals.

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