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Think Mobile First: JCC Mobile Marketing Strategies
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Think Mobile First: JCC Mobile Marketing Strategies

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Benchmarking shows more than two-thirds of JCC members have smartphones. Learn how your JCC can put these devices at the core of your JCC’s marketing strategy.

Benchmarking shows more than two-thirds of JCC members have smartphones. Learn how your JCC can put these devices at the core of your JCC’s marketing strategy.

Published in: Marketing, Technology, Business

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Transcript

  • 1. Think Mobile First March 2014
  • 2. State of Mobile How to Optimize for Mobile Why Mobile Apps The JCC in the Mobile Age
  • 3. State of Mobile 75%of JCC members and participants have smartphones, compared to 48% of US population and 62% of mobile phone users.
  • 4. State of Mobile
  • 5. State of Mobile 60,000+guides have been downloaded in the JCCs of North America App
  • 6. State of Mobile 20%of website traffic to JCC websites is from a smartphone.
  • 7. 69% 31% Mobile Friendly Websites
  • 8. Emails Read on a Smartphone 48% of E-mails Are Read on a Smartphone
  • 9. Social Happens on Mobile 914 min/mo spent on FB Mobile • Avg session is 63 seconds
  • 10. Our Life is Filled With Screens
  • 11. Our Life is Filled With Screens
  • 12. Our Life is Filled With Screens
  • 13. Huge Mobile Advertising Opportunity
  • 14. Advertising Opportunity Advertising Targeting Options 1. Geography 2. Language 3. Age 4. Gender 5. Workplace 6. College 7. Interests (including job titles) 8. Categories 9. Your own email lists 10.Relationship status 11. Education level 12.College major 13.School
  • 15. How to Optimize for Mobile
  • 16. Understand What Mobile Users Want
  • 17. Google Mobile Recommendations Recommended Mobile Solutions 1. Responsive Site 2. Dynamically serving different HTML on the same URL 3. Separate mobile URLs
  • 18. Google Mobile Recommendations Recommended Mobile Solutions 1. Responsive Site 2. Dynamically serving different HTML on the same URL 3. Separate mobile URLs Easiest to Implement 1. Separate mobile URLs 2. Dynamically serving different HTML on the same URL 3. Responsive Site
  • 19. Creating a Mobile Site
  • 20. Recommended E-mail Optimizations •Keep E-mails Clean with Simple Layouts •Make Call to Action Buttons Tap Friendly (Apple suggests 44x44 pixels) •Test, test and test again (Litmus or Mailchimp) •Mobile-friendly Landing Page •Subject Line More Important Than Ever
  • 21. Recommended Social Optimizations • Micro-Content • Use Apps that Create Content • Give Users Prompts • Promote Check-Ins • Use Facebook & Twitter Meta Tags • Use Video / Keep it Short
  • 22. General Rules of Thumb • Post content, not PDFs • Mobile friendly video (YouTube) • Give option to view full site • Prioritize pages to optimize • Make testing on mobile a key step on your checklist
  • 23. Why Mobile Apps
  • 24. What are apps good for? •Schedules •Feedback •Sending Messages •Social Media Interaction Apps are great for…
  • 25. Apps and Mobile Websites are Different •Push Messages •Notifications and Alarms •No load time •Personalized experiences through sign-in •Cross-device syncing •New developments - iBeacons Apps Use Your Device’s Features
  • 26. The Big Picture A Vision of Success •When is my spin class tomorrow? •Isn’t there a free lecture tonight? Maybe I can register from my phone. •I wonder what the JCC’s hours are through Passover. •Oh, there’s an emergency closure! •Did you hear that the JCC just received a $1 million gift to build an annex?
  • 27. Program Information
  • 28. Short Digression on iBeacons •Low energy •Small •Inexpensive (~$10 each) •Universally recognizable by mobile devices iBeacon Facts
  • 29. JCCs of North America App What’s Coming? •Desktop web version with session registration components •Networking with other members •iBeacon scavenger hunts, geo-targeted messaging, and check-ins
  • 30. A Case Study in Mobile Dan Baer, Camp Operations Officer at Camp Inc.
  • 31. Goal  =     Connec:ons  &   Engagement  
  • 32. Analy&cs  by   Device  Type     70%  Desktop   20%  Mobile   10%  Tablet  
  • 33. Responsive   Mobile   Views/Month     Boulder  JCC   850  Month       Camp  Inc.   500  Month  
  • 34. App     673   Downloads  
  • 35. Olark  Live  Chat  
  • 36. Oh…and…Social  Media  
  • 37. Tools  =     Responsive  Design   App   Live  Chat   Social  Media    
  • 38. Questions? ?