Presentation given together with David Racchi, Design Director at Walk Design, during the Retail Design Trends 2013 Conference organized on November 27th, 2013 in Warsaw, Poland

2. "The safest thing you can do is
take risks. The riskiest thing you
can do is play it safe."
Seth Godin

3. Change
Ahead

4. The world
has changed
is changing

5. Change is imminent
and essential
to survival

7. Incremental
ideas

8. better! bigger!
faster! smaller!
thinner! ...

10. MP3
Owning products
Accesing experiences

11. Disruptive
Thinking

12. Changing the way
you think about
competition and
the business you
are in

13. What if?

14. Taking your product
/ service / business
in a different
direction

15. Winning not by
doing it “better”,
but winning by
doing it differently

21. Design

22. “Design is learning how to see.
It’s figuring out where the opportunities
really are. It’s seeing the gap and
visualizing in advance what is going
to work."
Seth Godin

26. Retail

27. Product
Design

28. The packaging
should coexist
in unison with the
product.
It's all got to add up

29. Building on an
existing idea
and creating
a new one

34. Be consistent
with the idea and
follow through

40. Visual
Design

41. Every interface between
a product/brand and it’s
public has got to look
right, not dominate and
contribute effortlessly
to the experience.

44. Consider our emotional
relationship with things
and the value we give
and get from them

48. Experience
Design

49. Retail, websites, apps,
packaging, events, etc
They are all spaces to
be designed in harmony
to the products values

50. Some of these spaces
you can influence,
and some may
influence you

60. Create an added
value to your
product

65. Every project is an
opportunity to create
an experience,
no matter how
big or small

66. Convergence

67. Design
Creativity
Technology

68. What if?

71. 2 final thoughts

72. Make
Retail Design
“experience
design”

73. Change
Ahead

74. “If you don’t like change,
you are going to like
irrelevance even less.”
General (Ret.) Eric Shinseki

75. Thank You

76. Ivan Hernandez
Digital Strategy
and Development
David Racchi
Design Director