Relevant Quotes: Seth Godin


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Quintessential quotes from Godin. Marketing through quotes

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Relevant Quotes: Seth Godin

  1. 1. Relevant Godin © 2007 Relevant Quotes
  2. 2. Market-driven design builds the success of the product’s marketing into the product itself. <ul><li>Seth Godin </li></ul>
  3. 3. How can you market yourself as “more bland than the leading brand?” <ul><li>Seth Godin </li></ul>
  4. 4. If you’re a marketer who doesn’t know how to invent, design, influence, adapt, and ultimately discard products, then you’re no longer a marketer. You’re deadwood. <ul><li>Seth Godin </li></ul>
  5. 5. Making promises and keeping them is a great way to build a brand. <ul><li>Seth Godin </li></ul>
  6. 6. If we built factories as badly as we build marketing campaigns, this country would be in shambles. <ul><li>Seth Godin </li></ul>
  7. 7. Your best customers are worth far more than your average customers. <ul><li>Seth Godin </li></ul>
  8. 8. Marketing begins before the product is created. <ul><li>Seth Godin </li></ul>
  9. 9. People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. <ul><li>Seth Godin </li></ul>
  10. 10. Advertising is just a symptom, a tactic. Marketing is about far more than that. <ul><li>Seth Godin </li></ul>
  11. 11. Share of wallet is easier, more profitable and ultimately more effective a measure than share of market. <ul><li>Seth Godin </li></ul>
  12. 12. There's no correlation between how good your idea is and how likely your organization will be to embrace it. <ul><li>Seth Godin </li></ul>
  13. 13. Low price is a great way to sell a commodity. That’s not marketing, though, that’s efficiency. <ul><li>Seth Godin </li></ul>
  14. 14. Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. <ul><li>Seth Godin </li></ul>
  15. 15. Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations. <ul><li>Seth Godin </li></ul>
  16. 16. Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy. <ul><li>Seth Godin </li></ul>
  17. 17. You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience. <ul><li>Seth Godin </li></ul>
  18. 18. If you are marketing from a fairly static annual budget, you’re viewing marketing as an expense. Good marketers realize that it is an investment. <ul><li>Seth Godin </li></ul>
  19. 19. Products that are remarkable get talked about. <ul><li>Seth Godin </li></ul>
  20. 20. People rarely buy what they need. They buy what they want. <ul><li>Seth Godin </li></ul>
  21. 21. Good marketers tell a story. <ul><li>Seth Godin </li></ul>
  22. 22. Good marketers measure. <ul><li>Seth Godin </li></ul>
  23. 23. People are selfish, lazy, uninformed and impatient. Start with that and you’ll be pleasantly surprised by what you find. <ul><li>Seth Godin </li></ul>
  24. 24. Knowing what to do is very, very different than actually doing it. <ul><li>Seth Godin </li></ul>
  25. 25. Marketing that works is marketing that people choose to notice. <ul><li>Seth Godin </li></ul>
  26. 26. A product for everyone rarely reaches much of anyone. <ul><li>Seth Godin </li></ul>
  27. 27. Marketing is not an emergency. It’s a planned, thoughtful exercise that started a long time ago and doesn’t end until you’re done. <ul><li>Seth Godin </li></ul>
  28. 28. Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others. <ul><li>Seth Godin </li></ul>
  29. 29. Relevant Godin © 2007 Relevant Quotes