The Nine Innovation Roles

1. The Nine Innovation Roles Connector Troubleshooter Revolutionary Judge Artist Conscript Customer Champion Magic Maker Evangelist*This presentation is provided for non-commercial purposesService providers need a license to use it in paid workshops © Braden Kelley 2010

2. Break Down the Innovation SilosToo often in ourorganizations we thinkabout staffing ourinnovation projects interms of silos ordepartments, instead ofthe roles that need to befilled for a product orservice to be successfullycompleted, launched, andwidely adopted in themarketplace. © Braden Kelley 2010

3. Stoking Your Innovation BonfireThis content is an excerpt from Stoking Your Innovation Bonfire by Braden Kelley Innovation is never easy – and not always welcome. This book is dedicated to the men and women who dedicate their lives to pushing our organizations to make more efficient use of our human capital and natural resources and to make the world a better place © Braden Kelley 2010

4. Nine Innovation Roles Group Diagnostic Download the design for FREEhttp://sdrv.ms/YXFP47 to print at cost with adMagic or locally with your printer. © Braden Kelley 2010

5. The Nine Innovation Roles Innovation isabout the people © Braden Kelley 2010

6. The Nine Innovation RolesRevolutionary• The Revolutionary is the person who is always eager to change things, to shake them up, and to share his or her opinion. These people tend to have a lot of great ideas and are not shy about sharing them. They are likely to contribute 80 to 90 percent of your ideas in open scenarios. © Braden Kelley 2010

7. The Nine Innovation RolesArtist• The Artist doesn’t always come up with great ideas, but artists are really good at making them better. © Braden Kelley 2010

8. The Nine Innovation RolesTroubleshooter• Every great idea has at least one or two major roadblocks to overcome before the idea is ready to be judged or before its magic can be made. This is where the Troubleshooter comes in. Troubleshooters love tough problems and often have the deep knowledge or expertise to help solve them. © Braden Kelley 2010

9. The Nine Innovation RolesConscript• The Conscript has a lot of great ideas but doesn’t willingly share them, either because such people don’t know anyone is looking for ideas, don’t know how to express their ideas, prefer to keep their head down and execute, or all three. This is the majority. © Braden Kelley 2010

10. The Nine Innovation RolesCustomer Champion• The Customer Champion may live on the edge of the organization. Not only does he have constant contact with the customer, but he also understands their needs, is familiar with their actions and behaviors, and is as close as you can get to interviewing a real customer about a nascent idea. © Braden Kelley 2010

11. The Nine Innovation RolesConnector• The Connector does just that. These people hear a Conscript say something interesting and put him together with a Revolutionary; The Connector listens to the Artist and knows exactly where to find the Troubleshooter that his idea needs. © Braden Kelley 2010

12. The Nine Innovation RolesJudge• The Judge is really good at determining what can be made profitably and what will be successful in the marketplace. © Braden Kelley 2010

13. The Nine Innovation RolesMagic Maker• The Magic Makers take an idea and make it real. These are the people who can picture how something is going to be made and line up the right resources to make it happen. © Braden Kelley 2010

14. The Nine Innovation RolesEvangelist• The Evangelists know how to educate people on what the idea is and help them understand it. Evangelists are great people to help build support for an idea internally, and also to help educate customers on its value. © Braden Kelley 2010

15. The Nine Innovation RolesHow do you organize yourInnovation teams for success?

16. Nine Innovation Roles Group DiagnosticSo what questionsshould we ask whenwe conduct aNine Innovation Rolesworkshop? © Braden Kelley 2010

17. Question 1 What kind of innovator are you? ConnectorRevolutionary Troubleshooter Artist Judge Conscript Customer Champion Magic Maker Evangelist © Braden Kelley 2010

18. Question 2 Which of these roles is most scarce in your organization? ConnectorRevolutionary Troubleshooter Artist Judge Conscript Customer Champion Magic Maker Evangelist © Braden Kelley 2010

21. Question 5 How should you organize your innovation teams for success? ConnectorRevolutionary Troubleshooter Artist Judge Conscript Customer Champion Magic Maker Evangelist © Braden Kelley 2010

22. Nine Innovation Roles Group Diagnostic Download the design for FREEhttp://sdrv.ms/YXFP47 to print at cost with adMagic or locally with your printer. © Braden Kelley 2010

23. Or contact me for a workshop/keynote “To be a rock star, you have to play music people want to listen to…and pay for.” - @innovate © Braden Kelley 2010*This presentation is provided for non-commercial purposesService providers need a license to use it in paid workshopsHere is where to find me:Braden Kelley+1 (206) 349-8931book@bradenkelley.comhttp://innovationbonfire.com

The Nine Innovation Roles

Innovation Excellence

The Nine Innovation Roles