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The Nine Innovation Roles

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The Nine Innovation Roles is a concept introduced in the popular book 'Stoking Your Innovation Bonfire' by Braden Kelley and published by John Wiley & Sons in October 2010. It focuses on the role(s) that everyone plays in the success of an organization's innovation efforts - that it is not about whether someone is innovative or not - but how they can contribute to innovation. Everyone has a role to play in successful innovation.

This presentation is provided for download for non-commercial purposes. Service providers need a license to use it in paid workshops. Please visit 9ROLES.COM for more information on licensing this presentation for commercial use or booking a workshop with Braden Kelley.

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The Nine Innovation Roles

  1. 1. The Nine Innovation Roles Connector Troubleshooter Revolutionary Judge Artist Conscript Customer Champion Magic Maker Evangelist *This presentation is provided for non-commercial purposes Service providers need a license to use it in paid workshops © Braden Kelley 2010
  2. 2. Break Down the Innovation Silos Too often in our organizations we think about staffing our innovation projects in terms of silos or departments, instead of the roles that need to be filled for a product or service to be successfully completed, launched, and widely adopted in the marketplace. © Braden Kelley 2010
  3. 3. Stoking Your Innovation Bonfire This content is an excerpt from Stoking Your Innovation Bonfire by Braden Kelley Innovation is never easy – and not always welcome. This book is dedicated to the men and women who dedicate their lives to pushing our organizations to make more efficient use of our human capital and natural resources and to make the world a better place © Braden Kelley 2010
  4. 4. Nine Innovation Roles Group Diagnostic Download the design for FREE http://sdrv.ms/YXFP47 to print at cost with adMagic or locally with your printer. © Braden Kelley 2010
  5. 5. The Nine Innovation Roles Innovation is about the people © Braden Kelley 2010
  6. 6. The Nine Innovation Roles Revolutionary • The Revolutionary is the person who is always eager to change things, to shake them up, and to share his or her opinion. These people tend to have a lot of great ideas and are not shy about sharing them. They are likely to contribute 80 to 90 percent of your ideas in open scenarios. © Braden Kelley 2010
  7. 7. The Nine Innovation Roles Artist • The Artist doesn’t always come up with great ideas, but artists are really good at making them better. © Braden Kelley 2010
  8. 8. The Nine Innovation Roles Troubleshooter • Every great idea has at least one or two major roadblocks to overcome before the idea is ready to be judged or before its magic can be made. This is where the Troubleshooter comes in. Troubleshooters love tough problems and often have the deep knowledge or expertise to help solve them. © Braden Kelley 2010
  9. 9. The Nine Innovation Roles Conscript • The Conscript has a lot of great ideas but doesn’t willingly share them, either because such people don’t know anyone is looking for ideas, don’t know how to express their ideas, prefer to keep their head down and execute, or all three. This is the majority. © Braden Kelley 2010
  10. 10. The Nine Innovation Roles Customer Champion • The Customer Champion may live on the edge of the organization. Not only does he have constant contact with the customer, but he also understands their needs, is familiar with their actions and behaviors, and is as close as you can get to interviewing a real customer about a nascent idea. © Braden Kelley 2010
  11. 11. The Nine Innovation Roles Connector • The Connector does just that. These people hear a Conscript say something interesting and put him together with a Revolutionary; The Connector listens to the Artist and knows exactly where to find the Troubleshooter that his idea needs. © Braden Kelley 2010
  12. 12. The Nine Innovation Roles Judge • The Judge is really good at determining what can be made profitably and what will be successful in the marketplace. © Braden Kelley 2010
  13. 13. The Nine Innovation Roles Magic Maker • The Magic Makers take an idea and make it real. These are the people who can picture how something is going to be made and line up the right resources to make it happen. © Braden Kelley 2010
  14. 14. The Nine Innovation Roles Evangelist • The Evangelists know how to educate people on what the idea is and help them understand it. Evangelists are great people to help build support for an idea internally, and also to help educate customers on its value. © Braden Kelley 2010
  15. 15. The Nine Innovation Roles How do you organize your Innovation teams for success?
  16. 16. Nine Innovation Roles Group Diagnostic So what questions should we ask when we conduct a Nine Innovation Roles workshop? © Braden Kelley 2010
  17. 17. Question 1 What kind of innovator are you? Connector Revolutionary Troubleshooter Artist Judge Conscript Customer Champion Magic Maker Evangelist © Braden Kelley 2010
  18. 18. Question 2 Which of these roles is most scarce in your organization? Connector Revolutionary Troubleshooter Artist Judge Conscript Customer Champion Magic Maker Evangelist © Braden Kelley 2010
  19. 19. Question 3 Which roles are missing on your team? © Braden Kelley 2010
  20. 20. Question 4 What is the impact of those missing roles? © Braden Kelley 2010
  21. 21. Question 5 How should you organize your innovation teams for success? Connector Revolutionary Troubleshooter Artist Judge Conscript Customer Champion Magic Maker Evangelist © Braden Kelley 2010
  22. 22. Nine Innovation Roles Group Diagnostic Download the design for FREE http://sdrv.ms/YXFP47 to print at cost with adMagic or locally with your printer. © Braden Kelley 2010
  23. 23. Or contact me for a workshop/keynote “To be a rock star, you have to play music people want to listen to…and pay for.” - @innovate © Braden Kelley 2010 *This presentation is provided for non-commercial purposes Service providers need a license to use it in paid workshops Here is where to find me: Braden Kelley +1 (206) 349-8931 book@bradenkelley.com http://innovationbonfire.com

Editor's Notes

  • But while having a system is important, at the end of the day a system is only as good as its people – you need really good people to maintain your system and keep innovation flowing out the other end
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