2. LIST THE VARIABLES ABOUT THE SUBJECT THAT CAN BE VARIED OR CHANGED IN SOME WAY. SELECT 2 TO 6 SIGNIFICANT VARIABLES TO INVESTIGATE FURTHER.
3. FOR EACH OF THE VARIABLES, LIST SEVERAL POSSIBLE VALUES, INCLUDING THOSE AWAY FROM THE CONVENTIONAL VALUES.
4. REPEATEDLY COMBINE VALUES FROM THE MATRIX YOU HAVE CREATED TO BUILD A CREATIVE SOLUTION. DO NOT WORRY TO MUCH ABOUT THE FEASIBILITY BUT LET THE COMBINATIONS TRIGGER OTHER IDEAS.
5. LIST UP A LARGE AMOUNT OF POSSIBLE COMBINATIONS DRAWN FROM THE MORPHOLOGICAL MATRIX.
