Becky Verthé & Pieter Michiels <br />4 maart 2010 – TransfoZwevegem<br />
PROTOTYPING I ProtoLab I Virtual prototyping <br />LIGHTING I ProtoLight<br />CREATIVITY & INNOVATION I Innowiz I Playmate...
DESIGN ASSIGNMENTS<br />PROJECT WEEKS <br />BACHELOR I MASTER EXAM (preceded by an internship) <br />DEMAND DRIVEN RESEARC...
WHO I Research groupcreativity & innovation<br />WHAT I Tool & guidance in “APPLIED” creativity<br />USERS’ COMMITTEE I As...
[ DESIGNER ]<br />[  PRODUCTION]<br />[ RESEARCHER ]<br />[  MANAGER ]<br />HOW TO STIMULATE CREATIVITY IN COMPANIES AND E...
DEFINITION<br />
CREATIVITY<br />ORDER AND CHAOS <br />
HOW ‘WELL-ORGANIZED’ PEOPLE<br />DEAL WITH THE WORLD<br />
HOW ‘CHAOTIC’ PEOPLE<br />LOOK AT THE WORLD<br />
STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD<br />
METHOD<br />AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES<br />INSPIRATION<br />VISUAL AND INTERACTIVE DATA...
METHOD<br />
TRIZ BASICS<br />
INNOWIZ TRANSLATION<br />
CREATIVITY<br />ITERATIVE THINKING <br />
ITERATIVE THINKING<br />IDEA<br />IDEA<br />SELECTION<br />GENERATION <br />PROBLEM<br />IDEA<br />DEFINITION<br />REALISA...
ITERATIVE THINKING<br />2/5<br />1/5<br />1/5<br />1/5<br />
CREATIVITY<br />MINDSWITCHING<br />
PROBLEM DEFINITION <br />INPUT <br />starting question <br />OUTPUT<br />one or more redefined and challenging starting qu...
IDEA GENERATION<br />INPUT <br />a challenging and well-stated question <br />OUTPUT<br />many ideas, whether or not clust...
IDEA SELECTION  <br />INPUT <br />many idea sheets<br />OUTPUT<br />one or more well founded concepts with pros and cons<b...
IDEA COMMUNICATION<br />INPUT <br />some selected concepts <br />OUTPUT<br />go no-go, internal and external communication...
INSPIRATION<br />
IDEA GENERATION<br />PROBLEM DEFINITION<br />IDEA GENERATION<br />IDEA GENERATION<br />
TIME     TEAM    THINK     TYPE      PHASE <br />
DRAW YOUR PERSONAL INNOVATION PATH   <br />
EXAMPLES OF TECHNIQUES<br />
DEFINITION<br />Define the playground of yourproblem, draw the box you want to think out of.<br />Become a specialist in t...
PROBLEM DEFINITION<br />WORDLE<br />www.wordle.net<br />generate word clowdsfromlargetexts<br />
PROBLEM DEFINITION<br />VISUAL THESAURUS<br />www.visualthesaurus.net<br />semantic search <br />
PROBLEM DEFINITION<br />BENCHMARKING A<br />Whatifyourcompany was a car? Whichcarwoulditbe?<br />
PROBLEM DEFINITION<br />BENCHMARKING B<br />Whatifyourcompany was a B2C brand? Where is the centre of product gravity? <br />
EXPLORATION<br />Maximizeyourideas.<br />Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and ...
IDEA GENERATION<br />SUPERHEROES<br />slide in a superhero profile to have a different view on the subject <br />www.gocre...
IDEA GENERATION<br />ASK NATURE<br />The biomimicry design portal  <br />www.asknature.org<br />
IDEA GENERATION<br />VISUAL THINKING <br />www.taggalaxy.com<br />www.flickr.com<br />
IDEA GENERATION<br />TRENDS: DIY, CRADLE TO CRADLE,…  <br />http://www.slideshare.net/marcnewshoestoday <br />
SELECTION<br />Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…<br />
IDEA SELECTION<br />COCD BOX<br />
MATERIALIZATION<br />Build a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a ...
IDEA COMMUNICATION<br />STORYBOARDING<br />
IDEA COMMUNICATION<br />MOODBOARD / WALL <br />Create the right atmosphere<br />
IDEA COMMUNICATION<br />PROTOTYPING <br />Finding design problems in anearly stage <br />
INNOWIZ USERS<br />
contact:<br />Industrial Design Center<br />Howest<br />Marksesteenweg 58<br />8500 Kortrijk <br />056 24 12 68<br />info@...
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Innowiz Presentatie Transfo Zwevegem

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Innowiz Presentatie Transfo Zwevegem

  1. 1. Becky Verthé & Pieter Michiels <br />4 maart 2010 – TransfoZwevegem<br />
  2. 2. PROTOTYPING I ProtoLab I Virtual prototyping <br />LIGHTING I ProtoLight<br />CREATIVITY & INNOVATION I Innowiz I Playmate <br />HUMANITY I D4E1 <br />SUSTAINABILITY I Playitforward<br />MATERIALS & CONNECTIONS I Design2connect<br />
  3. 3. DESIGN ASSIGNMENTS<br />PROJECT WEEKS <br />BACHELOR I MASTER EXAM (preceded by an internship) <br />DEMAND DRIVEN RESEARCH (TETRA, IWT, 7th Framework, Flanders InShape,…) <br />LONG TERM RESEARCH (PhD) <br />MADE-TO-MEASURE SERVICES <br />WORKSHOPS & COURSES <br />JURY <br />POSTGRADUATE PROGRAM Integral Product Development <br />NETWORK events, design talks, seminars, study days, study tours…<br />
  4. 4. WHO I Research groupcreativity & innovation<br />WHAT I Tool & guidance in “APPLIED” creativity<br />USERS’ COMMITTEE I AssaAbloy, Liften Coopman, Creax, P&G, Recticel, Renson, FlandersInshape, Televic, Flanders DC, DesleeClama, Pilipili, Innovatiecentrum, Unizo, COCD, Reynaers Aluminium <br />SUPPORTED BY I Tetra (IWT), EFRO, INTERREG<br />
  5. 5. [ DESIGNER ]<br />[ PRODUCTION]<br />[ RESEARCHER ]<br />[ MANAGER ]<br />HOW TO STIMULATE CREATIVITY IN COMPANIES AND EDUCATION? <br />HOW TO MAKE IT TANGIBLE AND ACCESSIBLE TO EVERYONE? <br />
  6. 6. DEFINITION<br />
  7. 7. CREATIVITY<br />ORDER AND CHAOS <br />
  8. 8. HOW ‘WELL-ORGANIZED’ PEOPLE<br />DEAL WITH THE WORLD<br />
  9. 9. HOW ‘CHAOTIC’ PEOPLE<br />LOOK AT THE WORLD<br />
  10. 10. STRUCTURED PEOPLENEED INSPIRATIONCHAOTIC PEOPLENEED A METHOD<br />
  11. 11. METHOD<br />AWARENESS OF CREATIVE PROCESSES THROUGH 4 DEVELOPMENT STAGES<br />INSPIRATION<br />VISUAL AND INTERACTIVE DATABASE WITH CREATIVITY TECHNIQUES WWW.INNOWIZ.BE <br />CONTEXTUAL <br />TECHNIQUES ARE ALWAYS RELATED TO A CONTEXT, AN APPLICATION<br />
  12. 12. METHOD<br />
  13. 13. TRIZ BASICS<br />
  14. 14. INNOWIZ TRANSLATION<br />
  15. 15.
  16. 16. CREATIVITY<br />ITERATIVE THINKING <br />
  17. 17. ITERATIVE THINKING<br />IDEA<br />IDEA<br />SELECTION<br />GENERATION <br />PROBLEM<br />IDEA<br />DEFINITION<br />REALISATION<br />
  18. 18. ITERATIVE THINKING<br />2/5<br />1/5<br />1/5<br />1/5<br />
  19. 19. CREATIVITY<br />MINDSWITCHING<br />
  20. 20. PROBLEM DEFINITION <br />INPUT <br />starting question <br />OUTPUT<br />one or more redefined and challenging starting questions <br />ATTITUDE<br />research journalist, searching for boundaries, defining the assignment (box) <br />POINTS OF INTEREST<br />need or opportunity, stakeholders, deadlines, planning, deliverables, strengths, weaknesses, opportunities and threats. <br />
  21. 21. IDEA GENERATION<br />INPUT <br />a challenging and well-stated question <br />OUTPUT<br />many ideas, whether or not clustered into groups and visually recognizable <br />ATTITUDE<br />advertiser, stand-up comedian, improvisator, adventurer <br />POINTS OF INTEREST<br />diverge, out of the box, quantity over quality, postpone judgment, openness, speed, flexibility, switch <br /> <br />
  22. 22. IDEA SELECTION <br />INPUT <br />many idea sheets<br />OUTPUT<br />one or more well founded concepts with pros and cons<br />ATTITUDE<br />lawyer, retrieving useful and constructive information from a wild bunch of ideas, collecting evidences, preparing a plea <br />POINTS OF INTEREST<br />ranking, founding, trimming, the best is not good enough <br />
  23. 23. IDEA COMMUNICATION<br />INPUT <br />some selected concepts <br />OUTPUT<br />go no-go, internal and external communication, convinced clients<br />ATTITUDE<br />salesman, politician, negotiator, animator, crisis manager <br /> <br />POINTS OF INTEREST<br />materialize, inspire, focus on your audience’s interest, create a win-win <br />
  24. 24. INSPIRATION<br />
  25. 25. IDEA GENERATION<br />PROBLEM DEFINITION<br />IDEA GENERATION<br />IDEA GENERATION<br />
  26. 26. TIME TEAM THINK TYPE PHASE <br />
  27. 27.
  28. 28. DRAW YOUR PERSONAL INNOVATION PATH <br />
  29. 29.
  30. 30.
  31. 31. EXAMPLES OF TECHNIQUES<br />
  32. 32. DEFINITION<br />Define the playground of yourproblem, draw the box you want to think out of.<br />Become a specialist in this topic you are workingon.<br />Redefine things in a challenging way.Take a deep breath before you start…<br />
  33. 33. PROBLEM DEFINITION<br />WORDLE<br />www.wordle.net<br />generate word clowdsfromlargetexts<br />
  34. 34. PROBLEM DEFINITION<br />VISUAL THESAURUS<br />www.visualthesaurus.net<br />semantic search <br />
  35. 35. PROBLEM DEFINITION<br />BENCHMARKING A<br />Whatifyourcompany was a car? Whichcarwoulditbe?<br />
  36. 36. PROBLEM DEFINITION<br />BENCHMARKING B<br />Whatifyourcompany was a B2C brand? Where is the centre of product gravity? <br />
  37. 37. EXPLORATION<br />Maximizeyourideas.<br />Aimforquantity.Improvise, move fast, changeyour point of view, zoom in & out and in again.Check yourhair…<br />
  38. 38. IDEA GENERATION<br />SUPERHEROES<br />slide in a superhero profile to have a different view on the subject <br />www.gocreate.com > creativity toolbox > star force/job force<br />
  39. 39. IDEA GENERATION<br />ASK NATURE<br />The biomimicry design portal <br />www.asknature.org<br />
  40. 40. IDEA GENERATION<br />VISUAL THINKING <br />www.taggalaxy.com<br />www.flickr.com<br />
  41. 41. IDEA GENERATION<br />TRENDS: DIY, CRADLE TO CRADLE,… <br />http://www.slideshare.net/marcnewshoestoday <br />
  42. 42. SELECTION<br />Combine, enrich and developyourideas.Select the fittest ideas and rank them.Accept and let go…<br />
  43. 43. IDEA SELECTION<br />COCD BOX<br />
  44. 44. MATERIALIZATION<br />Build a story, makeitreal, spread yourvision.Exciteyourcolleagues, look for partnerships.Relax for a while…Now move on to the next level.<br />
  45. 45. IDEA COMMUNICATION<br />STORYBOARDING<br />
  46. 46. IDEA COMMUNICATION<br />MOODBOARD / WALL <br />Create the right atmosphere<br />
  47. 47. IDEA COMMUNICATION<br />PROTOTYPING <br />Finding design problems in anearly stage <br />
  48. 48. INNOWIZ USERS<br />
  49. 49. contact:<br />Industrial Design Center<br />Howest<br />Marksesteenweg 58<br />8500 Kortrijk <br />056 24 12 68<br />info@innowiz.be<br />info@innowiz.be<br />

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